Integrating social interaction + competitive sports intelligence interaction will usher in a new era of somatosensory games

Last week, the 2015 China Online Audiovisual Conference came to a successful conclusion. At the home entertainment exhibition hosted by the conference, game manufacturers showed off their skills and the audience had a great time. With its deep understanding and accurate grasp of the field of somatosensory games, Yunzhi Interactive won the Star Award of the Home Entertainment Exhibition of the China Online Audiovisual Conference - the Best Somatosensory Game Platform Award.

For a long time, Yunzhi Interactive has been focusing on the field of "body sensing". Its products have been continuously improved in the process of iteration, and the final form is more in line with market demand. Therefore, it is not surprising that it can get unanimous recognition from the industry at this conference. Among the player groups , Sports Plus also attracted a lot of attention at this exhibition. It can be seen that Yunzhi Interactive's achievements in body sensing games have been widely recognized by the industry and users.

Connecting families and creating happiness

This time, Yunzhi Interactive's latest game "Sports Plus 5: Somatosensory Sports Collection" appeared at the exhibition site and attracted widespread attention from visitors. It is understood that this product is positioned for the general public and audiences of all ages. Judging from the situation at the exhibition site, this series of games is indeed loved by players of all ages.

An award-winning player said, "I feel that Sports Plus is the best somatosensory game at present. It not only brings me generous prizes, but also brings a lot of joy to our family. It is indeed a great leisure and entertainment platform for family users." A white-collar user told me that he sits in front of the computer all day and lacks exercise. After get off work, playing Sports Plus not only stretches his muscles and bones, but also allows him to communicate with his family through interaction. This coincides with Yunzhi Interactive's corporate philosophy of "connecting families and creating happiness."

In fact, fun and interesting somatosensory games are just the product presentation form of Yunzhi Interactive on the consumer side. In an exclusive interview with , Yao Bin, CEO of Yunzhi Interactive, said that Yunzhi Interactive does not provide a simple game, but a whole set of somatosensory-related game services.

Service>Games Create the most professional somatosensory game service platform

Yunzhi Interactive's business model is unique in the global somatosensory gaming industry. "We provide a virtual somatosensory gaming console, building our own system based on Android to form a complete somatosensory gaming service. Any TV or TV box only needs to integrate a very small apk (2-3M) to get social somatosensory gaming services." Yao Bin explained, "For TV platforms, we are a component. As long as the platform needs somatosensory games, we can provide them. Of course, some modifications need to be made for different environments."

It is reported that Yunzhi Interactive has provided somatosensory gaming services to many channels or operators. It has cooperated with Xiaomi to develop the "Xiaomi Gym", cooperated with LeTV to develop the "Music Fans Sports Club", provided the "Love Game Sports Package" national package for the telecom game base Love Game, and provided the "Sports in Wo" somatosensory gaming package for Guangdong Unicom. In the cooperation, Yunzhi Interactive has explored the model of joint operation and cooperative profit-sharing, striving for a long-term win-win result. In the future, Yunzhi may also support third-party developers based on its own system.

Social + competitive games usher in a new era of somatosensory games that surpass Wii

In addition to physical sensation, social interaction and competition also belong to the scope of services provided by Yunzhi Interactive. Taking its cooperation with channels and operators as an example, although users use different terminals, they are all socially connected. Yao Bin believes that there are cross-terminal social needs between relatives and friends, and what users need is social mass entertainment. In this regard, Sports Plus has taken the lead in making attempts.

"Playing competitive games, playing games with the whole family, and easily winning prizes, these are not available on Wii, and even less on Kinect." Yao Bin said proudly, "We are somatosensory + social + competitive. For the somatosensory part, we learned from Wii (handle) and Kinect (camera). Our next plan is to combine the two and launch a game with handle + camera." In other words, in terms of somatosensory, Yunzhi Interactive will realize the combination of Wii and Xbox Kinect, while strengthening the concepts of social and competitive. Yao Bin believes that this mode of experience is more perfect, represents the development direction of somatosensory games, and the game console mode will gradually be eliminated.

From the current situation, Yunzhi Interactive's cost advantage is obvious. The cost of traditional console hardware plus games is thousands of yuan, but through the Yunzhi Interactive platform, users only need to buy a 99 yuan somatosensory remote control to realize the game function with social somatosensory mode. In Yao Bin's words, "spending 10% of the price, you get 120% of the experience."

According to Yao Bin, in 2016, Yunzhi Interactive's overall concept of "body sensing + social interaction + competition" will be further conveyed to users through products, such as the launch of a new "body sensing total mobilization" activity brand. "Our goal is to bring users back to the TV screen through body sensing and connect them through social interaction." It is believed that with the body sensing game method that is most suitable for TV screens, living rooms and families, Yunzhi Interactive will definitely contribute to the development of China's highly potential TV game market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.