Why is this brand the leader among the traditional TV companies that are experiencing a wave of transformation?

Smartphones are undoubtedly the most popular technology products at the moment. Some mobile phone manufacturers have set their annual sales at 100 million units, while others release a new phone every month and never get tired of it.

However, not all technology products are as popular as mobile phones. The demand for large-screen TVs in the current market is no longer as strong as it used to be. In addition, Internet brands such as Xiaomi and LeTV have entered the market, and traditional TV companies have seen a wave of Internet transformation. But when it comes to transformation, it is by no means an easy task.

Transformation, have you “turned” all the way?

Just like BBK, a mobile phone company, changed its name to vivo and gained confidence as a foreign brand, the transformation of traditional domestic TV manufacturers must first start with a fashionable English name.

Haier's MOOKA, Hisense's VIDDA, Changhong's CHiQ, and Konka's KKTV are all significant signs of the transformation of traditional TV manufacturers. These names can be seen everywhere on the TV products of these traditional manufacturers.

However, these fashionable English names are obviously not as important as the familiar Chinese names in the minds of consumers. For example, most users who buy MOOKA TVs are attracted by the word "Haier". Whether the Internet transformation has really promoted the development of traditional TV manufacturers is still an unknown answer.

Therefore, as for the results of traditional enterprises' Internet transformation, some did not persist, some did but the sales were poor, and most of them did not become an independent brand. The road to transformation is indeed not easy.

Why is this brand the one that has crossed the 1 million shipment threshold?

TV manufacturers often set annual shipments of 1 million as a threshold. Whether it is an emerging Internet brand or a traditional enterprise transforming and innovating towards the Internet, achieving annual shipments of 1 million is undoubtedly the first mark that needs to be crossed.

So, who was the first to cross the one million mark?

At the Coocaa T55 Art TV Tasting Conference held not long ago, Coocaa announced that its TV shipments in 2015 had exceeded 1 million units. Coocaa, an independently operated Internet brand born out of a traditional enterprise, can also be seen as a product of the transformation of a traditional enterprise, but it has taken the lead in achieving remarkable results.

Overall, there are many factors that have helped Coocaa stand out among the Internet TV brands. On the one hand, it has absorbed the experience accumulated by traditional companies in hardware manufacturing, while the Coocaa system, which has won an excellent reputation in the industry, has also played a very important role. A product that combines perfect software and hardware is the basis and key to winning the favor of consumers.

At the same time, Coocaa is also planning to enter the field of TV operations. In this data release, Coocaa's total activated users have exceeded 15 million, and daily active users have exceeded 5 million. For TV terminals where user stickiness is not high nowadays, this is a gratifying figure. The latest data shows that the operating contract amount has also exceeded 100 million yuan .

Users are the foundation of the Internet. With users, Coocaa has more confidence to pursue more valuable goals.

Taking the Art TV T55 as an example, the Internet TV, which is priced at 8,000 yuan, has no "Internet" style at all in its pricing, but this coincides with Coocaa's latest brand slogan "Play with Attitude". Internet brands are aimed at young groups, and playing at a different high level can be regarded as playing with attitude.

Annual sales exceed 1 million, daily active users exceed 5 million, total activated users exceed 15 million... Judging from this series of data, Coocaa can be regarded as a leader in the successful transformation of traditional enterprises. Coocaa's chairman Wang Zhiguo also said at last year's "Drawing the Sword" press conference that in 2016 there may be only five Internet TV brands left.

The industry reshuffle is coming, and lagging members will feel more pressure, but in the eyes of the leaders, they can also see more variables and opportunities. How should Internet TV play? This year's good show is worth looking forward to.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.