If one day Apple's products are no longer popular...
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Recently, Cook posted several pictures of Apple Stores opening new stores in China on Weibo, and said, "The first month of the new year is unforgettable! We opened new stores in Shenyang and Nanjing, and Guangzhou, Xiamen and Qingdao also welcomed the first Apple Store. Thank you to the thousands of consumers who celebrated with us! I wish you all a prosperous Year of the Monkey!". Indeed, Cook should really thank Chinese users, because Chinese users' pursuit of Apple has helped Apple to gain rich returns, and this return is undoubtedly one of the pillars supporting Apple's high market value. Perhaps one of Cook's greatest achievements in leading Apple is to continue to "expand territory" in the Chinese market and seize offline resources. However, when so many "copycat" Apple stores that we have seen begin to disappear, how long can Apple's own Apple Store remain popular? If one day Apple Store begins to be sparsely populated, it is estimated that it will be a new turning point for the "change of dynasty" in the IT market. In fact, although Google's market value has begun to surpass Apple, we can be indifferent, and we can also not care about how much significance or value Google's market value surpasses. It is just that when Apple's own development begins to decline from its peak, in fact, there may be more IT companies whose market value will surpass Apple in the future. When the enthusiasm for Apple products in emerging markets is no longer there, and when the Chinese market is no longer enthusiastic about Apple, then Apple will fall into "difficulties". Of course, for too many Apple fans, they are still looking forward to more excellent products from Apple. However, compared with the continuous expansion of Apple Store in China, the situation of Apple's retail stores in the US market is quite different. According to General Growth Properties, one of the top shopping mall operators in the United States, the decline in the performance of Apple's retail stores has dragged down the growth of the overall retail industry and may even lose the throne of the king of US retail stores. General Growth Properties operates many shopping malls in the United States, and 46 of the 268 Apple retail stores in the United States are located in these shopping malls. So why does this happen? You should know that Apple's products are not very expensive in the United States. As one or several electronic consumer products, Apple's prices in the United States are still very affordable. However, people's desire to buy has obviously begun to decline a lot. The Chinese market is now one of Apple's most important markets, and users' enthusiasm for pursuit and participation are still very high, which also supports Apple's good performance. Interestingly, in the US market, some people said that "retail sales are rising across the country." "Almost all retail sectors are growing, with the exception of electronics, mainly because of Apple." Obviously, the attention paid to Apple's products is declining. After all, for most Apple users, they already have quite a number of Apple products. In an era where smartphones are being updated so quickly, is it really necessary to repeatedly replace products that don't seem to have many new breakthroughs? Obviously, more users have chosen to refuse to participate. This is probably the reason for Apple's decline in the US retail market. Of course, perhaps General Growth Properties only represents 17% of Apple's US retail stores, but we do see that Apple recently predicted that its March quarter revenue may decline for the first time in more than a decade. The reason is that it is worried about the stagnation of sales growth of iPhone, iPad and Mac. And Apple Watch has not become a sensational product to lead a new trend. In fact, after the iPad, Apple has not been amazing. Although the launch of Apple Watch was once highly expected by the market, and Apple has also carried out a lot of publicity and promotion, it is far from the market influence that the iPhone and iPad had at the beginning of their success. This cannot but be said to be a process of failure. Of course, because Apple's own sales channels are diverse, retail stores are just one of them, but we can also get a glimpse of the leopard, and judge the popularity of Apple products from a small "marginal" market. When a certain link is stagnant, it may be a setback for the entire Apple plate. This is obviously unsatisfactory. Of course, Cook can be confident that the speed of opening Apple's retail stores in the Chinese market and the enthusiasm of users in the Chinese market are still exciting. The Chinese market can be said to be a "blessed land" for Cook, and of course there are many factors that cause this situation. Apple has completely opened up the market in China and has also grabbed rich profit returns, which once made many overseas technology companies jealous, but the wealth effect could not be imitated, and Apple could only stand out in the end. However, with the gradual rise of the Chinese mobile phone army, Apple has been facing more and more challenges. The loyalty of the Chinese market and Chinese users is not unbreakable. In fact, we see that many users around us have begun to use local brand products, and are no longer as enthusiastic about Apple products as before, almost to the point of "selling kidneys", which is obviously not normal. When Chinese local manufacturers' products abandoned the traces of previous copycats, paid more and more attention to product research and development and quality, innovative applications and control of the needs of Chinese local users, domestic mobile phone manufacturers have also found some tricks to open up the market, and they are not at all inferior to international mobile phone giants in the competition. This is obviously gratifying. Once Apple's retail stores in the Chinese market are crowded, it may be time for Apple to step down from the altar. The rise of domestic mobile phone manufacturers, while we continue to encourage "double innovation", is also looking for their own development paths and constantly increasing research and development efforts, which will be a strong cornerstone for gaining a foothold in the market. After all, nothing lasts forever, and the emergence of new formats to eliminate old leaders is also an inevitable result of development. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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