After leading Real Madrid to win the Champions League, can Ronaldo help Nubia win the "derby"?

The 2016 UEFA Champions League has come to an end. In the final for the championship, although Real Madrid's offensive momentum was not as fierce as Atletico Madrid's, and Ronaldo's performance was not particularly eye-catching, the Portuguese's beautiful goal in the penalty shootout still secured the victory for the team.

Why did Nubia choose Ronaldo?

The choice of spokesperson plays a crucial role in establishing the brand's public image. Ni Fei, general manager of Nubia Smartphone, reviewed the negotiation process for cooperation with Cristiano Ronaldo's agency and elaborated on the points of convergence between the two.

Cristiano Ronaldo is one of the most successful football players in the world today. He is the best player in Portuguese football history, has won the title of World Footballer of the Year and the Ballon d'Or three times.

Nubia continues to provide consumers with the ultimate products and services, such as industry-leading SLR-level photography, the first full-network mobile phone, the first borderless mobile phone, etc., sharing the same "persistence and original intention" as Ronaldo.

On the other hand, the Nubia brand has always had an inextricable relationship with the sport of football. The well-known "Mother of the Nation's Mobile Phone" nubia Z5 mini appeared in the stands of the China-Germany Football Friendly Match during the "First Lady's" visit to Germany. At the beginning of this year, Nubia also announced its sponsorship of Suning Football Club, becoming the supporter behind the Chinese Super League powerhouse.

The domestic mobile phone world ushers in a new round of "derby battle"

After entering the red ocean situation, domestic mobile phone brands seem to be particularly fond of football elements that have a wide audience. Previously, OPPO's partnership with Barcelona became a sensation in the industry, and then Huawei singled out Messi to stand up for the brand. Now, Nubia continues to sign Real Madrid star Cristiano Ronaldo. A "national derby" that should have belonged to the La Liga arena seems to be staged in the domestic mobile phone market.

Signing Ronaldo not only gave Nubia a good start with the sports label in 2016 when both the Champions League and the Olympics were held, but also became an important step in Nubia's internationalization strategy. It can also be seen as the first "big money" spent after receiving Suning's huge investment of 1.93 billion.

Some time ago, many industry insiders speculated that Nubia, which received investment from Suning this year, might be similar to Meizu, which received investment from Alibaba last year, and is expected to break away from its once lukewarm market performance.

Now, Nubia's approach is different from Meizu's previous style of "one press conference per month". The strong connection with Ronaldo focuses on improving the brand's own positioning. It is reported that Nubia will launch a Ronaldo customized version of the product in the future, and next year, it will also have the priority right to renew the cooperation with Ronaldo.

Of course, it will take time to verify whether the spokesperson can have a substantial promoting effect on the brand influence and final market performance. In addition to Ronaldo, Nubia also faces many challenges in its mobile phone products, such as system design, which has always been regarded as a shortcoming, and how to continue to maintain its advantages in photography and imaging compared to competitors in the future.

This also means that the nubia Z11 Max and the new Z11 products that will be released in June shoulder great responsibilities. After Ronaldo won the championship, Nubia’s "derby battle" has undoubtedly just begun.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.