What exactly does Haier, a home appliance giant, want to do by leading the home furnishing designer competition?

As one of the top large household appliances in China, Haier has long been a household name. Even in the international market, Haier still sits on the top throne. If Haier wants to build a platform for large household appliances to enter the home intelligently, this will be a matter of course. However, this time, Haier U+ and the All-China Federation of Industry and Commerce jointly organized a serious home design competition - Haier U-home Smart Home National Designer Competition.

It cannot be said that Haier has nothing to do with home furnishings, but home appliance product development and home furnishing design are indeed two different fields. Haier's "crossing the line" to hold such a large-scale competition seems to be somewhat meaningful.

Integrate the industrial chain to guide the evolution of the overall environment

In the field of home decoration design, it seems out of place for Haier, as a large home appliance brand, to hold a home designer competition. It seems more authoritative if it is held by a well-known design company. But from another perspective, as a provider of design materials, Haier's holding of the designer competition has the meaning of communicating with the upstream and downstream of the industry.

The future direction of home furnishing design and the design direction of Haier products will inevitably affect each other. By communicating and guiding in advance, both parties can avoid some disagreements to the greatest extent.

Especially at the moment, when the traditional home design industry has reached a bottleneck and the era of smart home improvement has just begun, it is particularly important to communicate at the industrial chain level as early as possible.

As we all know, designers of smart home products tend to go deeper into technology, manufacturing, structuralism, logic and functional integration. Traditional home designers are better at exploring aesthetics, artistic sense, material texture, tonality and style. With the development of smart home, the two are bound to have deeper intersections. As a leader in smart home, Haier obviously needs to understand where the combination of intelligence and art is in the future, so as to launch new products that meet the characteristics of the times.

It is said that Haier U+ platform will be the world's first open platform, bringing together outstanding designers and experts in the home decoration industry and related fields to jointly study the new pattern of future home decoration. It is foreseeable that whether Haier intends to let its own smart home products monopolize this platform or not, Haier will maintain its leading position in smart home product design for a long time in the future.

Accelerate the development of smart home and create a new smart home ecosystem

Smart home does not yet have a complete ecosystem of its own.

The era of smart home has just started, and most traditional home improvement designers still find it difficult to have the design concept of smart home, and there is also a lack of such environment at present. Haier created such a competition, and its purpose is to provide a healthy intelligent environment for these smart home users and accelerate the application of smart home in the field of home improvement.

On May 27, at the launch ceremony of the Haier U-home Smart Home National Designer Competition, Haier U+ invited Ms. Charlotte, a well-known Danish designer, to popularize the mature application of smart home in home decoration. Copenhagen, Denmark is one of the top ten smart home cities in the world, and the city's popular home decoration design ideas have been brought to the participants through Ms. Charlotte's speech.

For the designers in the audience, this is undoubtedly an opportunity to broaden their horizons. Perhaps after this competition, a large number of designers who dare to imagine and combine intelligence and art will emerge in China and be active in the field of home decoration design.

Haier's smart products return to help improve domestic smart home standards

In fact, Haier has a fairly complete smart home product system that is in line with international standards. From fingerprint door locks, to smart home air conditioners, to smart refrigerators, to bathroom magic mirrors, to smart window curtains, Haier has already had a considerable number of smart home products in combination with the development of overseas markets.

The most direct benefit of this competition for Haier is that a large number of Haier's own smart home products can be quickly promoted through this competition. After the great trials and tribulations of the overseas market, we have reason to believe that these smart home products have reliable quality.

It not only liberates the competitive potential of Haier products in the domestic market, but also guides domestic home decoration into a more futuristic and trendy path, breaking through the bottlenecks faced by traditional home decoration, which can be said to kill two birds with one stone. Perhaps the All-China Federation of Industry and Commerce saw that cooperation with Haier could produce such a win-win situation, so they jointly created the Haier U-home Smart Home National Designer Competition.

Smart home is the general trend, Haier has a long-term layout

In fact, although the smart home era has not yet been fully popularized in China, in our daily lives, we have gradually come into contact with smart home products, such as the well-known smart sweeping robots and home security cameras.

In the future, our home life will inevitably develop in a smarter and more worry-free direction. In science fiction novels, science fiction writers have described many future home lives, which is also the expectation of modern people for the future, and smart home products are gradually approaching the future we are looking forward to.

Whether it is the Haier U+ platform or the designer competition jointly organized by Haier U+ and the All-China Federation of Industry and Commerce, they are promoting the market to gradually recognize the smart home products that can be used in our lives. When domestic home decoration gradually accepts and adopts smart homes, it is really exciting to see what kind of vitality consumers who experience a new home life will burst out.

Haier, which has leveraged its product advantages and made early arrangements in the domestic smart home field, has obviously taken the lead. Let us wait and see whether it can maintain its leading position in the domestic smart home field.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.