Is it a black technology that the range hood can watch videos? See how Haier does it

With the continuous deepening of the Internet economy, smart home appliances have entered a period of rapid popularization. When most home appliances have already entered the era of intelligence, kitchen appliances seem to be somewhat out of touch, and most of them are still at the stage of traditional functional use.

At present, traditional home appliance manufacturers have obviously begun to shift the focus of intelligence to the virgin land of the kitchen. Products such as smart refrigerators, smart water purifiers, and smart rice cookers have also been launched one after another. However, compared with electronic products such as televisions and mobile phones, their intelligence level is still relatively low.

However, in the kitchen, the stoves that users use the longest have always lacked intelligence. To address this situation, Haier recently launched the world's first cloud kitchen range hood that integrates audio, video and food.

High-tech range hood that can watch videos

So can this range hood be called black technology?

Haier has embedded a 4.3-inch high-definition touch screen on the Cloud Kitchen range hood, which can interact with mobile phones on multiple screens, integrate multiple Internet resources, and support WeChat chats on mobile phones. Unlike traditional range hoods, Haier Cloud Kitchen range hoods have a rich menu and integrate 15,000 video recipes from chefs, so users can learn while cooking.

At the same time, the Yunchu range hood is loaded with Himalaya FM, the largest audio sharing platform in China, to provide housewives with a large amount of audio content such as news and audio books. More importantly, this range hood can also become a kitchen helper and a professional kitchen air steward, sensing the kitchen comfort level in real time, monitoring the kitchen air quality, and recording the kitchen comfort index at any time. When the kitchen air quality is poor, the range hood will automatically turn on for ventilation.

At the same time, Haier Cloud Kitchen range hoods are equipped with YunOS, the intelligent operating system of Alibaba Group, which provides cloud kitchen range hoods with intelligent operating system services and data support. At the same time, relying on the safe and reliable payment framework of the YunOS system, users can browse and purchase products on kitchen appliances.

In addition, the intelligent reservation service of Haier Cloud Kitchen range hood is also one of the highlights. The so-called intelligent reservation service means that the Cloud Kitchen range hood will recommend professional kitchen services based on the user's usage habits. The user only needs to click the "cleaning/housekeeping service" button on the range hood, and the system will automatically dispatch the order and settle the bill.

Compared with traditional exhaust products that only absorb oil smoke, this range hood is indeed powerful. A few years ago, consumers might not have thought that one day they would be able to chat on WeChat and read recipes on the range hood while cooking. However, with the Internet of Things, all of this has become a reality.

Does the kitchen really need so many screens?

"We have entered the 'Internet era'. If we fail to keep up with this trend, we may be left behind forever." Premier Li Keqiang said that under this trend, it is an inevitable trend for home kitchen appliances to move towards intelligence. A series of humanized and intelligent functions such as entertainment, lighting, environmental protection, and smart management have been integrated into the concept of the overall kitchen.

In addition to small appliances such as rice cookers, microwave ovens, and ovens, refrigerators are the fastest-growing smart kitchen products. Adding a screen to a refrigerator is no longer a new thing. In this case, if users buy a range hood with a screen, or if the user's kitchen is already equipped with a smart TV or tablet, will the superposition of these screens result in duplication of functions?

A user once said in an interview, "When my husband and I are cooking at home, we never put down our phones. We watch TV series and chat, and sometimes we often cook according to the recipes on the phone. I often get my phone dirty, and once I almost dropped it into the water." The smart range hood can solve the problem she encountered. What can be done on the mobile phone, can also be done on the range hood.

At present, kitchen smart appliances mainly need to pursue differentiation and integration. In terms of differentiation, try not to overlap functions and differentiate the rigid needs of users between products. In terms of integration, manufacturers need to strengthen the construction of smart platforms to form linkages between products.

At present, although range hoods lead the entire kitchen appliance market, and the market size reached 34.2 billion yuan last year, with retail sales and volume increasing by 9.8% and 5.5% year-on-year, this does not mean that the range hood industry is going smoothly. Innovation is still a flaw. Serious homogeneity, chaotic brands, and increasingly fragmented user needs are all bottlenecks that restrict the development of the range hood industry. The emergence of Haier Cloud Kitchen range hoods has become a useful attempt for manufacturers to break through this bottleneck.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.