LeTV joins hands with Golden Home Network to create a new model of family consumption. What kind of sparks can the superposition of ecological effects create?

Although it has been established for less than a year, Golden Home Network, a one-stop family 020 service platform, has quickly become a rising star enterprise in the real estate industry thanks to a series of large-scale publicity investments.

The real estate transaction market has long been a red ocean, with various companies competing to gain a foothold through product or service competition. Golden Home Network has also carved out a niche through its "0 commission" strategy for second-hand houses, and its second-hand house signing rate has continued to rise since its establishment.

However, this O2O service platform, which claims to provide professional services and online sales centered on family life consumption needs, including home furnishings, home decoration, home appliances, furniture, housekeeping, etc., does not seem to be content with being just a traditional O2O service platform.

On August 2, Golden Home Network announced that it would enter into a strategic cooperation with LeEco to exchange and coexist on the concept of "ecology". The business scope of Golden Home Network will also extend from real estate transactions to home decoration, home appliances, furniture, housekeeping, automobiles, travel, medical care, financial management, finance and other aspects of family life, and build an ecosystem with family as the core of consumption by providing customized services to customers.

Yang Bo, founder of Golden Home Network, said, "Golden Home Network, in conjunction with LeTV's full-ecological family consumption business model, will build a borderless family consumption ecological aircraft carrier and will also bring about a new business ecological model."

"Ecological" win-win and complementary advantages

"Full ecology" is the biggest highlight and point of convergence between Golden Home Network and LeTV's cross-border brand strategic cooperation.

LeTV has been committed to building a "LeTV business ecosystem" system that integrates the industrial chain, and has now formed a complete "platform + content + terminal + application" ecological model. Under this ecological model, LeTV can produce high-quality upstream Internet content ecology, including high-quality content portals such as high-quality movies and TV series, online self-made dramas, variety shows, and sports. At the same time, LeTV is also connecting more companies and customers with an open attitude, and completing the ecological closed loop by moving closer to ecology.

On the other hand, Golden Home Network has successfully built a complete family consumption ecological chain in its business expansion. At present, Golden Home Network's business scope extends from real estate transactions to all aspects of family life, including home furnishings, home decoration, home appliances, furniture, housekeeping, automobiles and other full range of family life additional services. With this one-stop home experience, Golden Home Network has built a "worry-free family consumption ecology" while also accumulating significant channel advantages.

The cooperation between the two ecosystems will bring about a complementary effect. LeTV's high-quality Internet content products will rapidly expand the household consumption demand derived from Golden Home Network and improve user stickiness; LeTV can also use Golden Home Network's high-quality channels to directly reach users' living rooms, helping LeTV's high-quality products to better penetrate into household consumption terminals.

This "full-ecological, boundaryless" cooperation may bring consumers a new model of technology, life and family worry-free ecological consumption that is simpler, more efficient and happier in the future.

Can “ecological” integration bring about a “1+1﹥2” effect?

The significance of the powerful alliance between the two ecological enterprises must not only lie in the complementary advantages between the two ecosystems.

As Yang Bo, chairman of Golden Home Network, said, "The world economy is developing from a cooperative economy to a deeply integrated economy." The strategic cooperation between Golden Home Network and LeTV has a deeper meaning in that the two systems are deeply bound and linked, which will form an operating mechanism with close coordination between various elements. This mechanism will bring about a "1+1>2" effect and have a profound impact on the market competition pattern.

LeEco has been making a comprehensive layout around the user's life scenes by entering various scenarios through single-point entry, including cars in travel scenarios, TVs and routers in living room scenarios, and smartphones and smart watches in mobile scenarios. This is also the ecological layout of Golden Home Network. Focusing on the living room, the strategic aggregation of LeEco and Golden Home Network will produce a significant chemical reaction.

It is reported that with the help of LeTV's video platform and terminal channel promotion capabilities, Golden Home Network will rapidly expand its industrial chain and form core competitiveness. At the same time, LeTV's mature content ecology, including variety shows, high-quality film and television dramas, sports and online self-made dramas, can quickly increase Golden Home Network's brand awareness and improve the conversion of Golden Home Network's potential customers.

In addition, Golden Home Network has a team of "Golden Butlers" that specializes in providing customized services to customers, and will also be deeply involved in the decision-making process of household consumption. LeTV can leverage this team to realize the implementation of high-quality products in terminals. It can be predicted that the strategic cooperation and deep integration between Golden Home Network and LeTV will also bring more extreme product and service experience to hundreds of millions of household users.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.