Collaborative creativity bears fruit; U-Pop's self-produced reality show "Maybe I Can Do It" brings out new ideas

In the past two years, online self-made dramas have been widely accepted by the audience under the strong promotion of video websites. However, for the interactive TV platform, the content of its own self-made dramas is very rare. In an interview, Shao Yiding, CEO of Youpengpule, also revealed that for interactive TV, Youpeng has begun to invest in and try to produce self-made TV dramas.

Recently, the answer surfaced. Youpengpule announced the first interactive TV brand native reality show "Maybe I Can Do It" produced by Youpeng. According to reports, the biggest highlight of the show is that it integrates the advantages of "Youpeng Cloud" in content, operation, technology, etc. It not only gathers excellent advertising and media resources on the interactive TV platform, but also pays more attention to enhancing the audience's sense of resonance, interactive viewing and VR experience in content and plot. It is a high-quality interactive TV brand native program that can stimulate audience participation and give positive energy to society.

So what are the highlights of "Maybe I Can Do It" that are worth paying attention to?

"Maybe I Can" plays new content

In the past two years, as video websites have increased their investment in self-produced programs, online variety shows entered their first year in 2014, and since 2015, there has been a blowout in domestic online self-produced variety shows. Among them, reality shows are the most popular among the audience, but in the "wild growth" of online variety shows, most reality shows have not left a deep impression on the audience. In the development process, there are many reality shows that fall into imitation and single-mode, and original and fresh excellent self-produced programs are very scarce.

It is understood that unlike the popular "celebrity reality shows" in the industry, Youpengpule's first brand-original reality show "Maybe I Can Do It" has made bold innovations in program content, conception and presentation. First of all, in terms of scene setting, it reflects the "useless" mentality widely existing in the workplace from the perspective of ordinary people's life for the first time, and strengthens the authenticity and resonance of the program through the real performance of ordinary people and the presence of mysterious mentors. It has a strong guiding and educational significance for contemporary people born in the 80s and 90s to cope with workplace life, and the addition of ordinary people also makes the program closer to the real scenes of daily workplaces, which is expected to be sought after by a large number of young people entering the workplace.

At present, with the increase in the number of self-produced programs on the market and the improvement in quality, video users are increasingly accepting the existence of self-produced dramas. Shao Yiding said that in this case, Youpeng and its partners work together to customize and produce self-produced drama categories suitable for interactive TV, which is a new release of the value of the big screen.

"Maybe I Can" plays a new form

What is exciting is that this time, Youpengpule's original reality show pioneered the "collaborative creative concept" in content organization and presentation, especially in interactive technology and scenario experience. From the perspective of visual interactive experience, Youpeng pays more attention to the real feeling this time. The VR technology introduced for the first time is effectively combined with the "Youpeng Cloud" technology and operation advantages to creatively achieve cross-screen, video enhancement and other unique experiences. It is reported that Youpengpule will cooperate with the top domestic VR R&D and production team to present an interactive visual feast for the audience. The audience can grow together with the "useless" protagonist in the elite workplace environment through VR equipment.

At present, most domestic companies involved in VR projects are start-up companies that are good at single-point breakthroughs, and have not yet established a good connection between equipment and content. In particular, companies that have entered the VR industry are fighting on their own, and the contradiction between the constantly iterating equipment hardware and the lack of content is becoming increasingly prominent. The "China VR User Behavior Research Report" shows that more than 80% of VR users use VR video experiences. In this case, whoever first firmly grasps the VR video content and detonates the consumer market will be the first to gain the right to speak in the industry.

An industry insider analyzed that "in the first half of 2016, the VR industry is undergoing a second reshuffle, this time affecting the VR content industry. Very unique and competitive works are easy to be discovered."

Although Youpengpule does not produce VR hardware, it has seized the market opportunity of scarce VR video content. The launch of the VR version of "Maybe I Can Do It" allows interactive TV viewers to get closer to the program's protagonists and scenes, and better restore the sense of presence of amateur reality shows.

"Maybe I Can" creates new value

According to Han Yibing, vice president of Youpengpule, "brand native" has become the core concept of the content production and scene interpretation of "Maybe I Can": based on the brand's communication needs as the motivation, and in terms of plot mode, "Maybe I Can" pioneered the "story marketing model" of interactive TV for the first time, seamlessly implanting corporate brands into work scenes, allowing brand elements such as corporate culture, brand value and product experience to fully and three-dimensionally realize the soft implantation of brand information in the development and conflict of the protagonist's story. This "story marketing model" runs through the entire program, and users gradually enhance brand stickiness in the interaction with the brand, thereby achieving a comprehensive improvement in brand value.

At present, "Youpeng Cloud" already has a large enough interactive TV large-screen Internet platform. By utilizing the unique advantages of "Youpeng Cloud" services and its massive user base, the brand value system and user shopping needs can be naturally integrated. The traffic advantages and brand exposure brought by the home consumption scenario also bring brand dividends to advertisers. Such platform advantages also make it possible for this program to become a high-quality program on China's interactive TV.

Han Yibing said that this will be a future development direction of Youpeng. Through Youpeng, various value sectors of the industrial chain, including service providers, users and commercial realization, will be coordinated to allow all parties to create good program formats in a friendly manner. "Maybe I Can Do It" is the fruit of collaborative creativity.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.