Korean cars are becoming less and less visible in China. However, we have to admit that Korean cars still perform well around the world, especially in terms of quality stability, which has always been recognized by the industry and consumers. According to the 2019 U.S. New Car Quality Study released by JDPOWER, the first, second and third places were all taken by Korean cars, with Genesis, Kia and Hyundai taking the top three places respectively. Japanese car brands Toyota and Honda were left far behind in terms of quality stability. However, Korean automakers have recently suffered a series of setbacks. Following Hyundai, its sub-brand Kia is also facing the dilemma of large-scale recalls. Recently, Kia announced that it will recall nearly 380,000 of its Sportage and Kia vehicles because of circuit problems that may cause engine fires.The vehicles involved in this recall were mainly produced from 2017 to 2021. The reason for the recall is that there is a short circuit risk inside the vehicle's hydraulic electronic control unit, which may even cause an engine fire. After the recall, dealers will replace the fuse in the electrical junction box in the vehicle and upgrade the ECU software for vehicles equipped with electronic stability control system and electronic parking brake system functions. It is reported that from 2015 to date, Hyundai and Kia have launched a total of 31 engine and fire-related recalls in the United States and incurred corresponding huge costs. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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