1029 Hi P Day creates the TV industry's Double Eleven PPTV focuses on opening the era of content + hardware customization

With the deepening development of the smart home appliance market in the Internet era, many smart TV brands that represent the era have also shown unprecedented vitality. The participation of Internet brands such as LeTV and Xiaomi has made this wave evolve into a fierce competition in the TV industry. From one perspective, this also makes it difficult for consumers to choose a TV that suits them.

Backed by the advantages of high-quality content from PPTV Media, PPTV has become more and more courageous as a rising star in the second half of 2016 amid the fierce competition in the Internet TV industry. The upcoming 1029 HiP Day will become an important node for PPTV TV brand to face the market, attempting to recreate another Double Eleven for the TV industry before Double Eleven.

Customized products are deeply rooted in the fan base. After cost-effectiveness, they focus on individual consumption needs.

What kind of TV can win the praise of consumers? For many consumers, the cost performance of home appliances is the most important.

According to the home appliance express data released by China Market Research during the National Day holiday, PPTV TV 40C2 and 50C2S ranked the top two in offline sales, becoming the "annual double champions of sales and reputation" among smart TVs. With their excellent hardware configuration and large screen combined with the ultimate audio and video experience brought by Dolby & dbx-tv functions, the success of PPTV TV 40C2 and 50C2S just verifies the consumer demand for cost-effectiveness.

In addition, although most consumers are still sensitive to the prices of home appliances, according to a survey, 63% of consumers are still willing to spend more than 5,000 yuan on "intimate" personalized high-end home appliances. PPTV TV 65T2 Liverpool customized version, which will be officially released on October 29th HiP Day, is based on this thinking.

Since the strategic cooperation with the Premier League Liverpool Football Club was reached in November last year, the emergence of PPTV TV 65T2 Liverpool customized version has finally made the results of the cooperation between the two parties a reality in hardware products. It incorporates customized Liverpool elements to the greatest extent. For the first time, the back of the fuselage boldly uses a large area of ​​the most representative "Liverpool red", such as the Liverpool team logo and the slogan design of "You'll Never Walk Alone". In order to ensure the brightness and passion of red, the red pearlescent paint and three-coating and three-baking process are used in a pioneering way, reaching the highest level of TV industrial design.

Not only the appearance and craftsmanship, the 65-inch 4K ultra-high-definition LCD screen from LG and the MEMC motion picture compensation technology also make the PPTV TV 65T2 Liverpool customized version the best partner for watching football. The built-in soundbar is dedicated to bringing users an immersive sense of presence.

Of course, configuration and appearance are only one aspect of the customization concept. The PPTV TV 65T2 Liverpool customized version also has a Liverpool-exclusive UI and a Liverpool special topic customized for KOP. Combined with Juli Media's accumulation in sports content, it presents the first-hand information and exclusive video content of Liverpool Club in all aspects, including team news, game highlights, player dynamics, etc., so that fans can have close contact with the team both inside and outside the stadium.

If we say that PPTV's initial idea of ​​focusing on smart TVs is what most Internet TV manufacturers can think of, that is, to develop a cost-effective strategy based on content advantages, then in the future, the personalized and customized thinking for segmented users and consumer groups will lead the brand to new heights.

The dual advantages of offline and content make success inevitable

In the process of television Internetization, it is a general trend for Internet manufacturers to enter the television field, but they also face many problems such as the lack of offline traditional channels and insufficient user consumption confidence.

Different from its competitors who can only connect with users through logistics in the sales process, PPTV relies on the Suning.com platform and links up with more than 1,600 offline stores across the country. The offline stores' intimate service of "experiential shopping" and the professional after-sales system of "door-to-door installation" are perfectly combined with the e-commerce model, thus solving problems such as "blind spots in purchases" and "after-sales gaps", making consumers feel more at ease during the shopping process.

PPTV is backed by Suning's powerful online and offline channels to continuously build a more complete consumer experience. Combined with the continuously developing content resources of Juli Media, PPTV has also been moving forward steadily in the core content level of Internet TV.

After years of development, PPTV now has more than 300,000 hours of massive high-definition video library resources. PPTV's video library resources currently include 80% of the popular new films in domestic theaters and have been active in popular sports events and popular film and television IP resources. It has successively included many major IPs such as "Fantasy City" and "Warcraft". At the same time, it has signed the copyrights of many top sports events such as La Liga, Premier League, UFC, WWE, etc.

Especially at the 2017 Strategy Conference of Juli Media held before the 1029 HiP Day, home Internet was regarded as an extremely important part, and it is committed to fully covering the needs of complex family attribute scenarios through high-quality content, life services, and hardware value-added. In 2017, it also invested a lot of resources to purchase program copyrights, and won the exclusive broadcast rights of popular TV programs such as "No. 1 Surprise" in one fell swoop, which became PPTV's exclusive advantage in the TV end.

It can be seen that the three driving forces of product hardware innovation, content upgrade and channel improvement are building the foundation for PPTV to accelerate its rise in the field of smart TVs. This also gives people good reason to regard 1029 HiP Day as the Double Eleven of the TV industry before Double Eleven.

The final battle of the home appliance war in the “Golden September and Silver October”, what is PPTV’s goal?

Earlier, during the 9.8 PPTV Super Brand Day event, the total sales of smart hardware in 11 hours exceeded the 328,000 units sold during last year’s 1029 HiP Day promotion, achieving another “small goal” for PPTV in its layout of the home Internet market.

In a blink of an eye, this year, the upcoming 1029 HiP Day not only takes place during Double Eleven, but is also the final battle of the "Golden September and Silver October" home appliance promotion war. This time, PPTV is interpreting the new idea of ​​customization of Internet TV based on cost-effective TV hardware, with ultra-high value-added content resources and membership services, aiming at a bigger goal.

It is reported that the high-end customized TV 65T2 Liverpool customized version, which PPTV has spent a year to create, will be officially unveiled on PPTV Hi P Day on the 29th of this month. It will be sold in a limited number of 5,000 units and is now available for pre-order on Suning.com.

On the one hand, this shows that PPTV is actively catering to the huge number of football fans in front of the TV with practical products. On the other hand, it also proves that the new era of more personalization in the Internet TV industry is accelerating.

PPTV has grasped the cost-effectiveness that consumers care about and the shopping experience that users value. Now, it has also grasped the future customization trend of the integration of smart TVs and the Internet. The latecomer PPTV may be the next most likely disruptor in the Internet TV industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.