Reflections on China's auto recalls without dealers and suppliers
|
Once a brand is delisted, even if it can be reorganized, its competitiveness will be gone, and it will not only hurt the brand itself, but also consumers. It can be said that the delisting of brands has led to chaos in the aftermarket. Policies are difficult to guarantee, and companies are helpless. Who should consumers rely on for their rights? It was this recall information that brought GAC Gonow, a company that had never attracted media attention, into the public eye. The reason why this company had never received attention was that the annual sales of this manufacturer were too small. In 2013, the sales volume of all models was only 36,000 units. But the reason why the recall information made GAC Gonow so popular is that GAC Gonow was acquired by Guangzhou Automobile Group Passenger Vehicle Co., Ltd. in March this year. All models of the original Gonow have been discontinued, and only the GAC Gonow brand has been retained, which means that GAC Gonow is no longer able to take responsibility for the recalled cars. Although the person who tied the bell must untie it, the company's suspension of production has caused the loss of most parts suppliers, and the old brand has been delisted, leaving the new buyer helpless. Nowadays, with the intensified competition in my country's automobile industry and the government's willingness to eliminate "zombie enterprises" has increased, brand delisting seems to have become the norm. However, after delisting, subsequent maintenance and repair of automobiles have become "difficult and complicated problems." There are more than isolated cases of similar problems, but who should guarantee the rights and interests of consumers? The company stopped production, and the remaining problems were left to the team As early as May this year, nearly 100 GAC Gonow dealers and investors from all over the country gathered at the headquarters of GAC Gonow Automobile Co., Ltd. to demand an explanation from GAC Gonow. According to relevant information, the financial chain of GAC Gonow was broken in 2014. It had no money to purchase parts from suppliers, which led to the inability to carry out normal production. Each of its dealers was owed hundreds of thousands or even millions of yuan in car deposits and rebates by GAC Gonow. However, the fuse was finally ignited in April this year when GAC Gonow officially stopped production. Not only dealers, but also car owners have long been crying out for help. Gonow is a niche brand with a low market retention rate. Before the suspension of production, many car owners had already encountered many inconveniences in after-sales maintenance. After the suspension of production, dealers naturally withdrew from the network in large numbers, and parts could not be supplied, making it even more difficult to protect the after-sales rights of Gonow car owners. One car owner once complained: "I regret buying this Gonow car so much." Industry insiders have said that GAC Gonow is still in existence and can be responsible for recall matters. But what exactly is the recall? After GAC Gonow was acquired by Guangzhou Automobile Group Passenger Vehicle Co., Ltd., a wholly-owned subsidiary of GAC Group, it was renamed GAC Passenger Vehicle Hangzhou Branch. Previously, GAC Gonow's models were still managed by Gonow. It is understood that some of the original GAC Gonow employees have been transferred to GAC Passenger Vehicle Hangzhou employees, and GAC Passenger Vehicle has only retained a GAC Gonow team to be responsible for the aftermath of GAC Gonow's suspension of production and name change. Since then, it has become a team to be responsible for the legacy issues of a company. The difficulty of such an operation can be imagined. The implementation situation is not difficult to guess. At present, the authorized repair shops provided by GAC Gonow have changed brands or closed down, and the repair points that really accept GAC Gonow after-sales are all in name only. Coincidentally, it is easy to delist but difficult to relist. In the development of the domestic automobile market, the coming and going of companies has long been commonplace for Chinese people, such as the cases of Young Lotus, Nanjing Fiat, Opel, etc. After the delisting of the companies, dealers and car owners suffered losses to varying degrees. Although they have proposed "comebacks", it seems that there has been no news except Fiat. It has been several years since Fiat's comeback, and the companies at this time are already very different from before. In this Gonow incident, at least GAC Passenger Vehicle has promised to assume due "social responsibility" for the relevant matters, and actively provide after-sales maintenance and other services for the models produced by the original GAC Gonow joint venture in accordance with the relevant provisions of the Automobile Three Guarantees Law. Although it is just empty talk, it is not a "headless case". For example, the Young Lotus was completely deserted, and most dealers changed their storefronts and started a new business, leaving car owners with no after-sales service. The vulnerable parts in the car are basically out of stock all the time, and consumers have given up. Since it is no longer an isolated case, is it due to inadequate supervision or policy loopholes? Although there are policies, there are no guarantees, and implementation is even more difficult. In terms of policy, consumers are actually guaranteed that such things will not happen. After any brand is delisted, it needs to maintain product maintenance and other after-sales services in accordance with current business rules. If the company fails to fulfill the agreement, consumers can file a complaint with the relevant agency and protect their rights. However, although there are legal constraints, it is not easy to fulfill the previous agreement to provide quality and quantity after-sales services when the company is in trouble and is about to be delisted. As the company changes, the result of a large number of changes in dealers has become inevitable. At this time, the only way to truly guarantee the rights of consumers is for the manufacturer to show more sincerity, but it seems that there is nothing they can do when it is difficult. At this time, the feedback given by GAC Group Passenger Vehicle Company seems to have become unbearable. Although it stated that it can provide some universal parts, if they are not universal, it may have to purchase them from suppliers again. The question is, do you know where the dealers have gone? For difficult and complicated problems like this, we can only wait until the country introduces more powerful policies to protect the rights and interests of consumers. Although such after-market problems are only isolated cases, and we are not willing to see large-scale delisting of enterprises, such disturbances should always be taken seriously. The country still has a long way to go in solving the problems of subsequent repairs and maintenance caused by the delisting of brands. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
<<: Technology is being used more and more. Is this the tragedy of the color TV industry?
>>: BMW workers back strike over pension dispute
![[Case] A case tells you how to do event marketing?](/upload/images/67cc19a3b9807.webp)
Recommend
There is no dry goods, just my personal experience in operation for more than 2 years.
It’s about operations and growth. Time flies, and...
Brand ≠ IP, operators need to have a deep understanding of IP and brand
Brand is not equal to IP, there is a clear differ...
Resources｜The most complete H5 sound effects library material website recommendation
When it comes to H5-related sound effects, many p...
After reading this article, don’t say curling is just mopping the floor anymore!
Mixed Knowledge Specially designed to cure confus...
Chinese Army at CES: Innovation gap still exists Shenzhen companies 469
"Now if you don't go to the US to attend...
In-depth information | The most comprehensive guide to Baidu information flow advertising is online
Baidu is one of the three largest traffic giants,...
August 2024 "Science" Rumors List: Children's medication, half the adult dose? Can choosing good sports equipment improve physical test scores?
1. Can “back sunning” cure all diseases only if d...
Super practical SEM promotion case in vocational training industry
This article shares with you the SEM promotion ca...
Why can't you always catch flies?
Today, we are going to talk about a little creatu...
Why do I still have rotten teeth even though I brush my teeth every day? Keep these 4 tips in mind when cleaning your mouth!
After the current young people have frequently be...
Yiche: In November 2024, the sales list of new energy vehicles ranked 60th with cumulative sales of 13,000 vehicles
Last week, the "dissolution of Jiyue Automob...