Everyone is making cars, but Samsung has no plans to do so

Under the wave of automobile intelligence, many technology giants seem to have plans to build their own cars, but Samsung, which has strong technical strength, does not seem to intend to do so. Recently, Young Sohn, president and chief strategy officer of Samsung Electronics, said in an interview with Forbes that Samsung does not have a so-called car-making plan, but is more inclined to improve the intelligent connectivity, electrification performance and user experience of future vehicles.

Young Sohn said Samsung has gradually realized that they are not interested in entering the traditional industrial field. Providing better software and hardware for car manufacturers and car owners is a better choice, which is also an important reason why Samsung spent $8 billion to acquire Harman International Industries some time ago. Samsung hopes to use the latter's audio brands such as Harman Kardon, JBL, and AKG to enter the hot smart car field. It should be noted that a large part of Harman's entire business is currently related to automobiles. If Samsung's already strong semiconductor and display businesses are added, this Korean technology giant will have a considerable voice in the automotive field.

In Samsung's eyes, driving a car in the future will be somewhat similar to the experience of using a smartphone. Many convenient information and technologies will be directly integrated into smart cars, and eventually fully autonomous driving is also likely to be achieved. However, at least for now, Samsung will not directly compete with Tesla and a number of old traditional car manufacturers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.