LeTV Sports released 7 new products at once. How to play sports live broadcast?

Nowadays, any news related to LeTV will be made into a big news, and the same is true for LeTV Sports. Despite this, LeTV Sports still released 7 new products in one go today - 2 cameras + 1 software + 4 accessories.

With so many products coming out at once, what field does LeTV Sports want to expand into?

LeTV Sports is also trying hard for enthusiasts

When it comes to sports enthusiasts, people generally think of various professional-grade equipment. With the help of social networks, participating in sports has become a new way of socializing. Enthusiasts are more keen to show themselves, show how to challenge their limits, and upload these videos to the Internet.

Seeing the existence of this potential market, LeTV Sports also hopes to make another effort. This time, it released the fashionable live camera Liveman Memo1 (M1 for short), the professional live camera Liveman Catcher1 (C1 for short), and the live software Liveman App that can log in with AI. The new products released at the same time as M1 and C1 also include 4 Liveman series accessories, the multi-functional Liveman S1 selfie stick, the semi-professional Liveman G1 handheld stabilized gimbal, the Liveman F1 live drone that can broadcast live in the air, and the Liveman L1 mobile router that can be started at any time.

Li Dalong, vice president of LeTV Sports, gave a detailed interpretation of LeTV Sports' three core products for entering the live broadcast industry: Liveman App, M1 and C1.

As a live broadcast software, Liveman App solves two major pain points for online celebrities: first, it can achieve the live broadcast effect of "micro-plastic surgery" with built-in enlarged eyes and thin face function; second, in addition to mobile phones, it can also achieve simultaneous access to multiple devices (including mobile phones, C1 and M1), so that the live broadcast can present a multi-camera picture-in-picture effect, so that watching live broadcasts is no longer limited to watching faces. In addition, Liveman App can also realize the function of logging in by scanning the face.

As a camera that can live broadcast, M1 is equipped with a 140-degree ultra-wide-angle lens, which can achieve smooth live broadcast at 480p/30fps, and has intelligent sensing for 180° image flipping. At a certain distance, it can be remotely controlled by mobile phone. At the same time, M1 uses Ambarella A7LS75 image processor and is equipped with Sony Exmor R CMOS sensor, and supports 1080P, 60 frames/second high-speed photography, as well as quick shooting, continuous shooting, timed shooting and other functions. For sports live broadcast cameras, special accessories are indispensable. M1 can be equipped with diving shells, universal clamps, tube clamps, blister chassis, wrist strap shells, and customized leather cases to meet users' shooting needs in different scenes. At the award ceremony of Good Design Award 2016, Japan's top design award at the end of October, M1 won the G-Mark Award for its patented shaft design of 180-degree rotatable lens and stylish appearance.

C1 is a 4K sports live camera with a compact body and a fully hidden lens to prevent lens damage. Its lens uses dual aspherical glass lenses imported from Japan, an ultra-short structure design, an aperture of f/2.7, and a 140-degree high-definition ultra-wide-angle lens. C1 is equipped with a 1.8-inch integrated color touch screen, an Ambarella A12S75 image processor, and a 12-megapixel Sony Exmor R CMOS sensor. It supports 4K/30fps, 1080p/100fps video shooting, 720p/30fps high-definition live broadcasting, and a built-in G-Sensor vibration automatic sensor. In addition, C1 has many expandable accessories. Each standard version of the C1 camera is equipped with a protective case, a diving case, a flat sticker, a curved sticker, a vertical and horizontal adapter, and a plug-in bracket. C1 will also launch a C1 Kit value-for-money gift package, which includes 1 host, 18 accessories, 2 batteries and 1 exquisite suitcase to meet the different scene needs of professional players.

Entering the live broadcast market from the perspective of sports

In the past two years, China's live broadcast industry has shown a rapid upward trend. According to incomplete statistics, the total number of live broadcast platforms has exceeded 300, and the number is still growing. The 38th "Statistical Report on the Development of China's Internet" by the China Internet Network Information Center (CNNIC) shows that as of June 2016, the scale of online live broadcast users reached 325 million, accounting for 45.8% of the total number of netizens. Huachuang Securities predicts that by 2020, the scale of China's live broadcast market will reach 106 billion.

However, at a time when pan-entertainment, show and game live broadcasts are the main live broadcast content, UGC live broadcasts of sports seem to be tepid. In August 2016, LeTV Sports adopted a large number of UGC live broadcasts in its coverage of the Rio Olympics, taking the first step in laying out the live broadcast ecosystem.

After the release of LeTV Sports series of smart products, users can use Liveman smart hardware and live broadcast software to spread and share videos in outdoor sports scenes such as diving, paragliding, rock climbing, cycling, running fitness, surfing, etc. By combining high-quality outdoor shooting with mobile live broadcast technology, more convenient mobile live broadcast of pan-sports life can be achieved. From a first-person perspective, share with friends in real time, experience different lives, meet the real-time interaction needs of different groups and different application scenarios, record and share unforgettable moments, change the current serious homogeneity of live broadcast content and mode, and the limitations of live broadcast scenes, and shoot cooler live broadcast content.

In addition, it is understood that the Liveman series, as a new series of LeTV Sports intelligent products, can be linked with existing smart products such as LeTV Super Bicycle and LeTV Electric Scooter to create a smarter sports life.

The launch of the Liveman series of smart products from LeTV Sports marks LeTV Sports' official entry into the sports camera field, and uses this as a breakthrough point to officially enter the live broadcast industry. The newly released Liveman series of smart products also help the live broadcast industry achieve four major upgrades: professional upgrades to live broadcast equipment, diversified upgrades to live broadcast scenarios, professional upgrades to content operations, and comprehensive upgrades to integrated services, ushering in a new era of live broadcasting.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.