How to monetize knowledge in the era of Internet celebrities: Hujiang CCtalk has pioneered a path to lead educational reform

Live-streaming influencers are nothing new nowadays. With the acceleration of the popularization of the Internet, people's demand for social media has also increased. Live-streaming, a trendy social form, has also entered people's lives. In recent years, influencers such as Papi Jiang and live-streaming platforms have become popular overnight, and the interactive effect of grassroots celebrities has been sought after by many netizens. Its social and communication characteristics that are different from the past have even touched upon the transformation of the education model for the new generation.

With the rise of "personal IP" in the context of the Internet celebrity economy, the content and form of online live broadcasts have shown a diversified development trend. Different from traditional Internet celebrities who are all good-looking and talented, creating "knowledge-based Internet celebrities" with teacher temperament, so-called "Internet teachers", has become a new path of Internet celebrity economy that has attracted widespread attention from the society. On the 19th of this month, the Internet Teacher 2016 and CCtalk Partner Conference was grandly held in Shanghai. The holding of this conference not only announced that CCtalk, a real-time interactive education platform under Hujiang, officially raised the banner of "Internet teacher", but also, with the goal of jointly building a new education ecology, issued a call to "gather Internet teachers from all over the world", and also opened a new page for the education model in the Internet celebrity era.

Rationalization trend and improvement in content quality: the rise of “online teachers” indicates that the education ecology has changed

Online education itself has been widely accepted by the audience as a regular form of education circle long before the rise of live streaming. As for the rise of the "online teacher" group with similar form and essence, more people have expressed support. However, any new thing will attract doubts while gaining support. Some people believe that the attributes and high income of Internet celebrities will make the image of "soul engineers" who teach and educate people become money-smelling and mercenary. However, compared with the current Internet celebrities with uneven quality and various live streaming chaos, the trend of encouraging and supporting "knowledge Internet celebrities" is undoubtedly more reasonable.

Kong Wei, partner of Hujiang and vice president of CCtalk, explained the new online education group "online teachers" by saying: "Online teachers mainly refer to those who can make full use of the Internet for teaching, can earn continuous income on the platform, can gain dignity and fun in the teaching process, and have independent personalities."

The definition of an internet celebrity is that they are a phenomenon that attracts widespread attention because of their distinctive personal characteristics. At a time when internet celebrities are becoming increasingly homogenized, the live broadcast format urgently needs a new and directional form. The establishment and future development of the Hujiang CCtalk "online teacher" team and platform will serve as a positive role model and demonstration effect for the conventional education system. As Dr. Lu Jian, Hujiang partner and president of CCtalk, said at the opening of the conference: "Just as Apple Itunes allows independent musicians to release their own music without relying on record companies, and the App Store allows independent developers to develop and sell their own software without joining software companies, Hujiang CCtalk hopes to attract and gather all independent knowledge imparters and sharers, and become an educational platform that provides online teachers with comprehensive online classrooms and super value returns."

The correct way to open the profession of teacher is to have ideals in the left hand and bread in the right hand. With the advent of the era of knowledge payment, teachers who have never been well paid in the past can not only gain equal returns with their efforts through "online teacher" education, but more importantly, their own value is fully reflected. While satisfying social needs, the audience also gains knowledge and experiences the joy of learning. We always say that teachers burn themselves to illuminate others. However, teachers illuminate themselves while illuminating others. Isn't this the progress of education! ?

It is on the open platform of CCtalk that the so-called "knowledge influencers" have quietly risen, witnessing the transformation of this educational ecology. From providing a complete teaching closed loop to operational capabilities and platform support, CCtalk helps "online teachers" realize their professional ideals and personal values ​​to the greatest extent possible.

Industry role models make education purer, and conceptual tendencies help shape a new ecosystem

As Lu Jian said: "In the past, many teachers did not see this trend, that knowledge can be monetized. These teachers began to rely on institutions. Once they were asked to leave the institutions and become independent teachers, it became a hurdle for them. And when they began to rely on institutions, they never wanted to go back." Now that the teaching staff is becoming younger and younger, the new form of education of "online teachers" is more easily recognized and respected in concept.

The outstanding online teachers represent "scarce content", which is the common pursuit of the platform and students. The platform gathers teachers with high-quality content to drive user traffic, so that teachers can use the CCtalk platform and Hujiang's powerful ecosystem to earn income and achieve development.

As China's first online real-time interactive education live broadcast platform, CCtalk takes "gathering online teachers from all over the world" as its slogan, focusing on Content + Community, breaking through the conventional monotonous live broadcast format, restoring the classroom teaching scene, and integrating super tools such as two-way video, raising hands to ask questions, two-way whiteboard, and massive question banks into live broadcast technology. It effectively solves the three major problems of online teaching: real-time synchronization, intelligent loading and personalized learning, and truly meets the various functional requirements of sharers and learners in online classroom scenarios.

Through the "live broadcast + recorded broadcast + interaction" method, the real classroom teaching scene is restored, and practical teaching needs are integrated into the live broadcast scene. Unlike the popular live broadcast nowadays, CCtalk is a product designed specifically for teaching. Of course, CCtalk is not just a teaching tool. From pre-class notices and courseware releases to live broadcasts during class, whiteboard answer sheets, raising hands to interact with the microphone, to after-class course playback, homework, marketing fees, etc., it has formed a complete platform closed loop. The integrity of these supporting facilities has greatly helped teachers solve the delicate problems in each link of the teaching process, allowing them to focus on the creation of teaching content.

As for the "online teacher" team, due to the sub-attribute of "Internet celebrity", high income has become an important foundation for teachers to realize their personal value. This also allows teachers to no longer be timid in exploring paths, freeing up more imagination for career pursuits. And online, this kind of guarantee has become a natural thing. At present, the platform provides marketing promotion, copyright cooperation, and commercial services for content output on the entire platform for "online teachers", all of which are for the purpose of striving for the professional dignity and value return of "online teachers". In the future, when more famous teachers in professional fields settle in, they will also build teaching pages on the platform by creating "self-brands" and gradually cultivate their own fan groups. Then the "personal IP value" in the Internet celebrity economy will be better reflected here.

Today, the CCtalk platform has deeply cooperated and incubated a large number of high-quality content organizations with annual revenues of tens of millions and independent "online teachers" with annual revenues of millions, becoming the largest online education platform in China with more than 100 million users.

In the future, Hujiang will also use a variety of means such as special online teacher support funds and reverse publishing to further increase its support for "online teachers" in terms of funding, traffic, operational services, etc., to help more online teachers maximize their personal IP value, and ultimately redefine online classrooms with CCtalk and jointly build a future education ecosystem.

There is no doubt that live streaming has brought innovation to the online education model. It can even be said to be a new channel for optimizing the allocation of educational resources. From the industrial economy to the Internet economy, and then to today's Internet celebrity economy. People's concepts and thinking are constantly changing. The change in form is only to make education more adaptable to the times, and the continuous innovation of business methods is also to cope with changes in demand. Hujiang CCtalk currently has comprehensive coverage of PC/MAC and other mobile platforms, not only meeting the learning and teaching needs of tens of millions of learners and more than 10,000 institutions and teachers. It also allows Hujiang to carry forward the concept of making education simpler, fairer and happier. Taking the concept of Hujiang CCtalk as a model, I believe it will continue to influence the formation of a new education ecosystem for online live streaming in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.