Dong Mingzhu talks about her new year goals and will join hands with Yinlong to enter the automotive air conditioning market

According to Gree Electric's official Weibo account, at a symposium held recently when the main leaders of the Zhuhai Municipal Party Committee and Municipal Government visited Gree Electric, Gree Electric's Chairman and President Dong Mingzhu talked about the "small goals" for the new year, which include joining hands with Yinlong to enter the automotive air-conditioning market, officially launching large-scale sales of Gree mobile phones, and opening up the market for smart equipment and molds.

Joined hands with Yinlong to officially enter the automotive air-conditioning field

Last year, Gree Electric's proposed acquisition of Zhuhai Yinlong New Energy became the focus of market attention. Although the acquisition failed in the end, the cooperation between Gree and Yinlong did not end. Dong Mingzhu said that in 2017, through cooperation with Yinlong, Gree will officially enter the automotive air-conditioning field.

Dong Mingzhu revealed that Gree has been developing automotive air conditioners for several years and the products are very good, but due to the closed nature of the automotive air conditioner industry, Gree has not been able to find a good breakthrough. Yinlong New Energy's pure electric buses have entered dozens of cities across the country, and the cooperation with Yinlong is an opportunity.

"If Yinlong achieves sales of 30 billion yuan and produces 30,000 cars this year, it means we will sell 30,000 car air conditioners." Dong Mingzhu said that with the cooperation case of Yinlong, the promotion of Gree car air conditioners across the country will be much smoother.

In addition, Gree will also cooperate with Yinlong in areas such as motors, molds, capacitors and wires.

Started large-scale sales of Gree mobile phones

In March 2015, Gree Mobile Phone was unveiled for the first time. In June 2016, Gree Mobile Phone 2 was officially launched for pre-sale in Gree Official Mall. Despite the market's continued attention, Gree Mobile Phone has not been sold on a large scale in the market.

Dong Mingzhu said that Gree will officially launch large-scale market sales of mobile phones in 2017. "We didn't sell them in the market in the past, but we wanted to use another way to make consumers recognize our products through actual experience."

At present, Gree Electric's Zhuhai headquarters has built two mobile phone production lines. Dong Mingzhu said that this is far from enough and Gree is planning to add more mobile phone production lines.

Intelligent equipment and molds open up the market

In recent years, Gree Electric has vigorously transformed and upgraded towards intelligent manufacturing and equipment manufacturing. Gree's new businesses such as automation equipment, robots and CNC machine tools, and precision molds have formed a thriving new army.

Dong Mingzhu said that this year, Gree will accelerate the market expansion of intelligent equipment and molds. "After three or four years, our intelligent equipment has made some progress. It feels good in our internal operation and we can basically start selling it to the outside world."

It is revealed that Gree has already built an automated production line for Yuen Long Food Company, which is being debugged in the past two days. At the same time, Gree is also building robots and automated production lines for customers in the automotive industry.

Dong Mingzhu said that if smart equipment and molds open up the market, it will not only open up new growth space for Gree, but also open up two brand-new industries for Zhuhai. "These two industries were blank in Zhuhai before."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.