Three changes in marketing strategies of domestic heavy truck companies in 2017

The year 2016, which just passed, was the first year of the 13th Five-Year Plan and the decisive year for the official entry into a well-off society. In the past year, affected by factors such as the recovery of market demand and the stimulation of policies and regulations, the sales volume of the domestic heavy-duty truck industry has increased significantly. Especially in the fourth quarter, the 6×4 tractor market has played a huge role in market pulling, and the heavy-duty truck market has seen a hot scene of supply exceeding demand. Various heavy-duty truck companies have tried every means to grab market share, and the competition is extremely fierce. Based on this, in 2017, the marketing strategies of various domestic heavy-duty truck companies, based on products, markets and users, have shown many characteristics and changes.

Product upgrade: highlighting its own advantages to meet market demand

The launch of new models is the highlight of each company's marketing. Analysis shows that lightweight and intelligent models that meet market demand will become the focus of research and development, production and marketing, and on this basis, improve driving comfort to meet user needs.

FAW Jiefang: This year, 21 main-selling models will be launched as a tool to expand the market, covering tractors, dump trucks, trucks, car carriers, light trucks and pure electric fields. Among them, the new J6 Pilot Edition, as this year's main model, has comprehensively optimized the comfort and entertainment of the cab not only in appearance but also in interior.

Sinotruk: We will continue to implement the "Innovation and Upgrading Action Plan", combine our own MAN technology with intelligent products, strengthen Shandeka's high-end positioning through in-depth research on typical customer needs and continuous summary of classic use cases, implement the "Double Five Project" for the top ten key customer areas, and launch 50 classic models with stable design, mature technology, high market share and popular among users.

Valin Xingma: It will launch a more competitive new model - Hanma H7 to the market in the first half of this year, relying on the safety, reliability, fuel efficiency, driving comfort and lightweight characteristics of Hanma vehicles to seize market opportunities.

summary:

It can be seen that in 2017, heavy-duty truck companies will innovate and upgrade their products and invest more costs to meet market demand, and customers will also prefer vehicles with light weight, good economy, safety, reliability and comfortable driving.

Market strategy: comprehensive coverage, key breakthroughs

Practice is the only criterion for testing truth. This also applies to the relationship between enterprises and the market. The adoption and elimination of the market will determine whether the enterprise can survive in it.

FAW Jiefang: In the domestic market, we will maintain the existing market share while comprehensively strengthening customer relationship management and maintenance, improving response speed through resource integration, improving logistics solutions, deepening into multiple fields, consolidating the foundation and consolidating advantages. In the regional market, we will focus on the traditionally weak southwest market and make every effort to expand the two major market segments of car carriers and 6X2 trucks.

Valin Xingma: It plans to take advantage of the diamond combination of "Hanma Power + Hanma Transmission + Valin Axle" to deeply penetrate the natural gas vehicle, coal truck, hazardous chemicals truck, truck, muck truck, special vehicle and other market segments, so as to meet multiple channels and multiple types to seize market share.

Beiqi Foton, Shaanxi Automobile Heavy Duty Truck, and China National Heavy Duty Truck Group all stated in their marketing plans this year that the development of overseas markets is also a major focus of corporate development.

summary:

It is obvious that all heavy-duty truck companies will launch a battle over users, both in the domestic and international markets, and we will have to wait and see how powerful their respective "weapons" are.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.