Electric Technology Car News: Self-owned brands beat joint ventures? Which one should I buy between Borui and Mondeo for 200,000 yuan?

Electric Technology Car News: Self-owned brands beat joint ventures? Which one should I buy between Borui and Mondeo for 200,000 yuan?

When talking about mid-size sedans, most people will immediately think of the Honda Accord, Volkswagen Passat, or Ford Mondeo. These three joint venture cars are everywhere on the streets. These three cars have entered the Chinese market for quite some time and have now become representatives of Japanese, German, and American cars.

However, domestic cars are not content to survive in the market below 100,000 yuan, and have never given up on the sprint to the high-end market. Geely Borui is a clear example, and it finally gave domestic mid-size cars a chance to make a breakthrough. At the same time, Borui's success has also given confidence to other domestic manufacturers, such as Trumpchi and Dongfeng, which have launched their own mid-size cars. Today, let's compare the gaps between Borui, the representative of domestic mid-size cars, and Ford's new Mondeo, the representative of American mid-size cars.

Judging from the models Geely released in the past two years, Geely's acquisition of Volvo is a smart deal. With the help of Volvo, the Borui has a very Nordic style, with a ripple grille, a profound meaning, high recognition, and good interior materials. The concept is a bit like learning from BMW, especially as a special welcoming car, which shows Borui's determination to position itself as an executive car and a high-end car.

Like Borui, Mondeo's appearance is also very pleasing, the curves of the car are very beautiful, especially the Aston Martin face is very pleasing, and the response and sales in the market are also increasing steadily.

In terms of vehicle size, although the wheelbase is the same, the Borui, which is 4956mm long, 1861mm wide and 1513mm high, is significantly superior to the Mondeo (4860mm, 1854mm, 1480mm) in body size and interior space.


Nowadays, people are interested in car configurations. For consumers, the richness of configurations is becoming an increasingly important consideration in car purchases. In this regard, the configuration of Geely Borui is impressive, and it even has a PM2.5 air purifier specifically designed to combat poor air quality.

In comparison, the Mondeo is more plain, but the 17-model rotary gear lever looks more high-end.


Everyone knows that in addition to the appearance and interior, the chassis and engine are more important in measuring the quality of a car. In terms of power, Mondeo is equipped with three engines: 1.5T, 2.0T and 2.0L. Among them, the T-powered models are all equipped with a 6-speed manual transmission, and the 2.0L model is equipped with an E-CVT continuously variable transmission. In addition, the maximum power can reach 245 horsepower. The engine independently developed by Borui provides three engines: 2.4L, 1.8T and 3.5L V6, with a maximum power of 275P, and the transmission is a 6-speed manual transmission. Borui is better in power parameters, but Ford's engine technology over the years makes people feel more reliable.

In general, Mondeo, which has been in the Chinese market for many years, has accumulated a good reputation and experience, while Geely Borui has a better price-performance ratio. The debate over whether to choose independent or joint venture has never stopped, and this issue still continues to wait for the test of the market and consumers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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