On April 19, at the Shanghai Auto Show, SAIC Motor’s Roewe brand released several “new species” at once, showcasing SAIC Motor’s innovative achievements and leading the “Cambrian Explosion” of automobiles into the era of smart travel. On the same day, the "world's first mass-produced Internet family car" Roewe i6 16T and the "world's first Internet new energy car" Roewe ei6 were launched on the same stage. At the same time, Roewe i6 16T also obtained the Guinness World Record certification with an extreme fuel consumption of 2.99L per 100 kilometers; the "pure electric super coupe SUV" Roewe "Wings of Light" Vision-E Concept made its debut at the international auto show, showing the extreme intelligence of the future black technology car; the "world's first Internet plug-in hybrid luxury car" Roewe e950 was launched for the first time, adding a new member to the Internet car; the popular SUV Roewe RX5, the "plug-in hybrid sales king" Roewe eRX5, Roewe 360 and other star products of SAIC Group were also exhibited. The Roewe brand landed at the Shanghai Auto Show with the world's strongest Internet car and the strongest new energy vehicle product matrix, showing its leading achievements after entering the fast lane of development. Wang Xiaoqiu, vice president of SAIC Motor and general manager of SAIC Passenger Vehicle Company, said that in the future SAIC Motor will continue to grow hand in hand with its users, meet the new needs of this generation of consumers with new thinking, new technology and new categories, and bring ultimate experience that transcends the times to more users. The ultimate experience of "new category" is the best in the same level. Roewe i6 16T and Roewe ei6 make people "can't stop" The two new models, Roewe i6 16T and Roewe ei6, not only integrate highly original styling design, SAIC Group's "blue core", "green core" and Internet technology "three engines" power, meeting users' new demands for high-quality Internet models and new energy vehicles, but also achieve 100 points in all aspects such as appearance, wind resistance, space, fuel consumption, and safety. At the same time, at the most affordable price, users can "afford to buy and enjoy using". In terms of the most popular Internet black technology, the Roewe i6 16T model is equipped with the latest intelligent Internet system, which is fully connected to Alipay. Car maintenance, refueling, parking and other travel services can be paid by Alipay, and users will enjoy the pleasure and convenience of "paying in seconds". At the same time, the system also has intelligent personalized navigation, fine voice interaction, remote vehicle control, 4G communication, in-vehicle WiFi and other functions, bringing the most cutting-edge and practical high-quality travel experience. In terms of high efficiency and low consumption, the Roewe i6 16T also brings users the ultimate experience. The Roewe i6 16T model uses SAIC BlueCore SGE 16TGI engine, equipped with the most advanced international technologies such as in-cylinder central direct injection turbocharging, and matched with a 6-speed manual and 7-speed dual-clutch transmission, which can simultaneously meet the travel needs of family users for strong power and low-carbon and environmental protection. It is particularly worth mentioning that its comprehensive fuel consumption per 100 kilometers is as low as 4.8L, and it has won the Guinness World Record certification with an extreme fuel consumption of 2.99L/100km. It is the first Chinese car to obtain the Guinness World Record certification for ultra-low fuel consumption. In addition, the Roewe i6 16T also has the most spacious extra-large space and the lowest drag coefficient in its class. It is equipped with a 10.4-inch high-definition touch capacitive screen, Auto Hold automatic parking, EPB electronic parking system, 6-way electric adjustment of the driver's seat and other cross-level configurations. It can be called "the best choice for family cars in the Internet era." The all-round super performance of the new energy version of Roewe i6, Roewe ei6, also makes the ultimate experience the best in its class. Its comprehensive fuel consumption per 100 kilometers is as low as 1.5L, and the maximum driving range can reach 705km. It is equipped with a 10.4-inch high-definition touch capacitive screen and a 12.3-inch full LCD interactive virtual instrument panel as standard, and is equipped with knob-type electronic gear lever, AEB automatic emergency brake and other high-end configurations commonly found in luxury cars, which refresh people's driving experience of cars. In addition, the interconnection system is super intelligent, the driving control is super smooth, and the cabin is super quiet, which saves a lot of oil. It makes people unable to stop and "addicted" to it. After deducting the subsidies for new energy vehicles, the price does not exceed 190,000 yuan, and it will become the first choice for new energy family cars. Roewe VISION-E, the epitome of the "New Four Modernizations", leads the future trend; SAIC Motor's "new category" has achieved great sales and good reputation At the auto show, Roewe Vision-E almost "contracted" all the attention on concept cars. As the world's first future car that deeply integrates world-class "green core" new energy technology and intelligent driving "black technology", Roewe Vision-E focuses on meeting users' needs for real-time online, intelligent interaction, green travel, etc. Its rhythmic design is full of futuristic sense and visual impact; it is equipped with a new intelligent interconnection system, and has intelligent black technologies such as automatic driving, autonomous parking, and wireless charging functions; with the blessing of new energy "black technology", it can easily reach 100 km/h in 4 seconds, and the longest cruising range is more than 500 kilometers, which will effectively solve the "range anxiety" and "charging anger" of users. In addition, Roewe Vision-E is also equipped with a 14-inch flowing curved screen, 3D visual full virtual instrument and many other luxurious configurations that represent future trends. Not only are new products such as Roewe Vision-E, Roewe i6, and Roewe ei6 frequently launched, but SAIC Motor's Roewe brand has become the global auto brand with the highest proportion of Internet products, and has the most comprehensive Internet auto technology and R&D capabilities, thanks to its advanced investment in forward-looking technologies, its focus on quality, and its pursuit of "new energy + Internet". Driven by the new generation of products, Roewe brand sales have continued to soar, with sales exceeding 90,000 units in the first quarter, a year-on-year increase of 147%, continuing its excellent record as the "Chinese auto brand growth king". It is worth noting that of the total sales of more than 90,000 units, new-generation products such as new energy and Internet models account for nearly 60%. At the same time, SAIC Motor's new-generation products are among the best in terms of appearance, black technology, and humanization, and are well-received by consumers. With a series of new categories of Internet cars and new energy vehicles, the Roewe brand has taken the lead in capturing the hearts of a new generation of consumers with its super high "quality-price ratio". In the future, with the launch of innovative products such as the Roewe i6 16T, Roewe ei6, and Roewe Vision-E mass-produced cars, Roewe will allow more consumers to enjoy the ultimate travel experience of this era. At the same time, the new growth point brought by "new energy + Internet + intelligent" cars will also become the strongest engine for China's automobile "overtaking on the curve". As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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