Electric Technology News: Can Qoros, a high-end brand that is popular but not profitable, really succeed in the domestic market?

Qoros, a little-known brand, fully illustrates what it means to be well-received but not sold well. At the end of 2013, the first mass-produced car was launched, and it achieved the highest safety score in the world's most stringent Euro New Car Assessment Program. Its performance and quality indicators far exceeded those of other domestic brands, and it also slapped the face of joint venture cars. Countless people shouted that Chinese cars have finally risen. However, when we turn around, we can't describe Qoros' sales as dismal. Moreover, the sales in March have dropped again. Today, let's take a look at this Qoros 5, which is well-received but not popular.

The front face of the 2017 Qoros 5 uses a large area of ​​chrome decoration, which cleverly integrates the car logo. The black grille gives a rough feeling while also being detailed. In addition, the grille adopts a design similar to the logo, which is very creative. The bottom of the grille is rich in layering, and the chrome fog lamp decoration and the bottom protection plate enhance the texture of the whole car.

In terms of headlights, the upper part is the LED daytime running light, while the integrated high and low beam headlights and auxiliary turn signals are integrated at the bottom. The overall shape of the headlights is round and very beautiful, but it is a pity that the light source is still halogen.

The overall lines of the side of the car are very smooth. The body starts to tilt from the B-pillar. The bulges of the rear and the tail wing are quite beautiful. The red 5-shaped logo on both sides is very eye-catching, but it is easy to see it as an S. The 19-inch two-color wheels are unique in shape, and the anti-scratch panel is very obvious. In order to avoid monotony, chrome trim strips are added. The two-color design of the rearview mirror integrates the side turn signal and welcome light.

The rear of the car gives people a very rounded feeling, and the shape is unique and original. The lighting group is a highlight of Qoros 5. Especially the width lights are very creative.

The interior is generally low-end luxury. For example, the leather seats and door decorations of the top-end model greatly enhance the sense of luxury. The whole car is equipped with a BOSE sound system with 11 speakers, which is absolutely tempting for people who like to listen to music while driving. The flat-bottomed three-spoke leather steering wheel has a good shape and feel, and the layout of the buttons is also scientific, but the question is, is such a large piece of plastic in the middle really good?

The front seats provide electric heating and electric adjustment functions, the driver's seat also has a memory function, and the rear seats also provide headrests to improve comfort.

The trunk space can be increased to 1500L after the seats are folded down, so it is easy to carry large objects. However, the problem is that the trunk is too high from the ground, so it is not easy to move things. Fortunately, the electric tailgate makes up for it. The panoramic sunroof is indispensable, and it can be opened halfway. Although it is not very useful, it is comfortable.

In terms of power, the Qoros 5 is equipped with a 1.6T engine with a maximum power of 115KW and a 6-speed dual-clutch transmission. The power is just okay, but anyone who has used a dual-clutch transmission knows it. The chassis adopts the traditional front McPherson and rear multi-link design.

91che (Official Account: 91che) believes that how can a car with a high price and no brand value and reputation occupy a place in the domestic market, which is mainly based on low prices? Qoros has proved how difficult this road is with its actions. When domestic models generally take the low-end route, Qoros has always been proud to take the high-end route, but the result it has suffered is also tragic, but we have to praise this attitude. On the one hand, domestic consumers complain that the quality of domestic cars is too bad and they can only attract people with the price. However, when a model like Qoros, which exceeds the joint venture brands of the same price in terms of safety, styling, performance, etc., is placed in front of consumers, it is ignored and ridiculed.

In general, it is undeniable that Qoros 5 is excellent both in terms of interior and exterior. In many aspects, joint venture cars are no match for it. However, Qoros has a problem. It is not that joint venture cars have joint venture disease, because many people buy cars based on the brand. No matter how good a domestic brand is, if it has the same price as a joint venture car, most consumers will still choose the joint venture car. This is an indisputable fact. In addition, the high price means low ownership, and the accessories will be much more expensive than other models. At the same time, there are not many Qoros repair shops in the country, and no one knows how to repair it when it breaks down. In fact, brand value and reputation are not only the problems that Qoros is facing now, but also the problems faced by all domestic manufacturers. I hope that in addition to configuration and price, other aspects of domestic models in the future can also bring surprises to consumers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.