Apple lacks innovation capabilities. Didn’t Cook inherit the essence from Jobs?

During the Steve Jobs era, Apple phones have always been the benchmark in the mobile phone industry. Whether it is the system, hardware or ID design, it has been imitated by many Android phones. When the iPhone 4S was released, Jobs was seriously ill in the hospital. He passed away the day after the release conference, so the iPhone 4S has always been regarded as Jobs's last work.

After Jobs passed away, people mourned him and speculated about the next CEO of Apple. Then Cook took over. The iPhone 5 series after Cook took over still has some traces of Jobs' work. Until the current 7th generation, apart from iOS, I really don't know how it looks like the classic iPhone.

iOS is stagnant and Android will overtake                                            

iOS is one of the main selling points of Apple phones. It has many advantages, such as smoothness and stability, unified software market, strict control of permissions, etc. Android system has always been far behind. Many domestic mobile phones, such as vivo and OPPO, look exactly like iPhone. To put it bluntly, they are made from the same mold. In addition to the appearance, there is also the system. Some domestic mobile phones not only imitate the interaction method of iOS, but also make the icons exactly the same. Now domestic mobile phones are at their wit's end.

"No comparison, no harm." iOS is good only relative to Android. We have to admit that iOS is still smooth, but compared to Android today, iOS's advantage is not as obvious as before. Basically, since iOS 9, there have been constant bugs, and the system has gradually become more open, which has also given many phishing elements an opportunity to take advantage of it. Since Android 5.0, there has really been a qualitative leap in fluency, whether it is the establishment of ART mode or more beautiful transition animations, these have further narrowed the gap between Android and iOS.

Aesthetic fatigue and no bright spots in design

Inheritance is very important for mobile phone manufacturers. Even if the logo is covered, one can still recognize the brand at a glance. The recent iPhone models have really inherited a good "inheritance". The unchanging appearance really makes one wonder "Did I buy a fake iPhone?". In addition to the fact that the appearance has not changed much, the most important thing is that the screen has not changed much, and the resolution has not been improved. Today, when domestic mobile phones generally use 1080P screens, the iPhone 7 is still sticking to the 750p screen. OLED screens have been popular for nearly two years, but Apple is still using LCD.

Sometimes I can't help but wonder where the old Apple has gone? There are many leaked photos of the new iPhone on the Internet, including OLED, dust and water resistance, curved screen, etc. Regardless of whether they are true or false, from the data, the design of the new iPhone is basically what Android phones have used for the past two years, which is not innovative at all.

Black technology hardware does not equal mobile phone innovation

Lei Jun's "black technology" has been popular for more than a year. To be honest, what he calls black technology actually refers to innovation. But fundamentally speaking, the black technology on Xiaomi phones does not belong to Xiaomi. In the final analysis, these black technologies all come from hardware suppliers. The four-axis optical image stabilization is from Sony, and the ultrasonic fingerprint recognition is also based on Qualcomm's patents.

In fact, mobile phone manufacturers are actually the ones who combine hardware, and it is these hardware manufacturers that are truly innovative. In fact, saying that Apple has no innovation ability does not mean that Apple's new phones are not novel, but that they can no longer cause a sensation in the mobile phone industry like before, such as the screams and doubts that the iPhone brought to people when it was first released. From this perspective, the current iPhone is far behind Android phones.

The collision between Jobs and Cook's ideals and reality

When Jobs was in office, the design of mobile phones was quite radical. Jobs was more like a representative of "idealism". From the evolution of keyboard phones to touch-screen phones, who can say that he is 100% sure of success? Maybe he just thinks it is beautiful. "If you don't succeed, you will die." However, no one expected that Jobs' Apple would have such a great impact on the mobile phone industry.

Cook is a typical realist who focuses on business models and results, which ultimately led to Apple's so-called "lack of innovation ability". I believe that with Apple's influence on products and supply chains, it is not a big problem to use industry-leading designs on mobile phones, but now Apple pays more attention to the market feedback of new materials. "You guys test the waters first, anyway, I have the ability to do it well", Apple's current mentality is this.

The iPhone has never been innovative. It just puts things that were not originally used on mobile phones on mobile phones and then maximizes their performance on mobile phones. Most mobile phone manufacturers now are like "We don't produce mobile phones, we are just hardware porters". Apple is too conservative now and dares not to be a leader in new materials or technologies. It just observes market feedback. In fact, Apple is still the same Apple as before, but it is not "fresh" anymore.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.