Kaiyi may end its solo operation and become a subsidiary of Chery Automobile

Kaiyi Automobile was founded in 2014 and is a car brand under Chery Holding Co., Ltd. It focuses on the two major product concepts of "intelligent interconnection" and "crowdsourcing car manufacturing". Recently, some media reported that Kaiyi Automobile has returned to Chery Automobile from Chery Holding. Netcom contacted Kaiyi insiders as soon as possible, and the other party did not deny this statement. If the news is true, it means that the brands managed by Chery Automobile Co., Ltd. have increased to four: Kaiyi, Chery, Qoros, and Chery Jaguar Land Rover. At the same time, the positioning, development goals and future direction of the Kaiyi brand in the group will be re-planned.

Let's start from the beginning. At the end of January 2014, Wuhu Kaiyi Automobile Co., Ltd. (hereinafter referred to as "Kaiyi Automobile") was registered and established, jointly invested by Anhui Jiangbei Development Co., Ltd., Chery Commercial Vehicle (Anhui) Co., Ltd. and Wuhu Construction Investment Co., Ltd. The three parties represented Anhui Province, Chery Holdings and Wuhu Municipal Government, with shareholding ratios of 15%, 50% and 35% respectively.

Recently, Chery is actively operating the controlling rights of the Qoros brand, and Kaiyi Automobile will also return to Chery Automobile from Chery Commercial Vehicle. All signs show that Chery Group is reorganizing its brand management and seeking the latest strategy suitable for the development of the group. Previously, an insider of Kaiyi Automobile revealed that the positioning of each brand of Chery Group will be reorganized in the future. Kaiyi brand will focus on the market below 100,000 yuan, Chery brand positioning will rise to the 100,000-200,000 yuan range, Qoros brand will break through to more than 200,000 yuan based on the existing positioning, and Chery Jaguar Land Rover will continue to focus on the "luxury SUV" field. This also explains to a certain extent why the Kaiyi brand was assigned to Chery Automobile.

From the perspective of Kaiyi Automobile, since its establishment, the company has launched four products, namely C3, C3R, X3, and V3, and released the Kaiyi X5 concept car designed based on the concept of "crowdsourcing". If it can proceed as planned, Kaiyi X5 should launch a real car product close to mass production this year. In addition, Kaiyi plans to continue to promote the "5+1" product strategic planning and achieve the development goal in three stages, that is, by 2020, Kaiyi's overall sales volume will reach 250,000-300,000 vehicles. Kaiyi will also continue to expand its distribution network and build a more complete after-sales service system.

In Kaiyi's previous phased development goals, it planned to integrate resources and consolidate the foundation before the end of 2016, and achieve an overall sales growth of 140% to 60,000 vehicles by putting X3 and V3 into production and launching them into the market; in the second stage, between 2016 and 2018, Kaiyi will enhance its management and control capabilities, shape its brand image, and put two new SUV products, X5 and X7, into production, achieving an overall sales growth of 50% to 150,000-200,000 vehicles; in the third stage, between 2018 and 2020, Kaiyi will put two new products, V5/C5, into production, achieving a sales growth of 25%, and the overall sales of Kaiyi brand will reach 250,000-300,000 vehicles.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.