Weijing and Midea join hands to explore the field of smart home. What new gameplay will the integration of black and white appliances bring?
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As the China Home Appliances Expo (AWE) kicked off in early March, top home appliance technologies from various fields gathered together to showcase cutting-edge products and explore future concepts. At the same time, people were pleasantly surprised to find that countless changes were quietly taking place at AWE, which was once synonymous with traditional Chinese home appliances. At AWE2017, Whale not only brought the Whale 2nd Generation TV that won the German iF Design Award, but also the Whale projector that is popular among young people can be experienced up close. It is also worth mentioning that we saw Midea's products again at the WeJing booth this year. Since last year's CES, WeJing and Midea cooperated to set up a booth to showcase the future life scene of the "one screen" concept. The industry is full of expectations for the in-depth cooperation between the two manufacturers. Just yesterday at AWE, Whaley Technology announced a strategic partnership with Midea Smart Home to deepen its presence in the smart home service field and explore new ways to play with smart homes. Weijing Vice President Wang Wenyi and Midea Smart Home General Manager Li Qiang strongly joined forces to celebrate the encounter between Weijing and Midea When talking about the relationship between Weijing and Midea, we have to mention their position in the market, which is enough to shake up half of the entire smart home industry. Midea, as the "elder" of China's traditional home appliance industry, has maintained its vigorous vitality for 50 years since its establishment, which makes the Chinese people amazed. In particular, Midea Smart Home Technology Co., Ltd., which was established in 2014, is committed to becoming a technology-based company that provides overall smart home solutions. It provides connectivity and underlying technical support for the division's smart products , and builds service platform support capabilities from module hardware to end-to-end; it is responsible for the construction of the M-Smart ecosystem externally, serving as a window for Midea Group's intelligent construction, and providing smart home product integration solutions for B2B and B2C businesses. When it comes to Whale, compared to the "big brother" image that people have in their minds about the US, it is closer to the "tone" of young people. Whale Technology was founded in 2015. Since its establishment, it has focused on using technology to change home entertainment and has developed rapidly at an amazing "Whale speed". So far, it has created a variety of Internet TVs in 8 size segments and launched the "one-second focus" magic cube smart projector that is more suitable for young people, forming a smart home entertainment terminal matrix. However, no enterprise can be perfect in its industrial layout, so when Whale, which has black-electric technology, collides with Midea, which has a strong foundation in the white-electric field, if there is only one word to define it, I think it is most appropriate to describe it as "like a fish in water". The cooperation between the two parties will give full play to their respective advantages in users, technology, resources, channels, marketing and other fields. However, as for the final achievement of the cooperation, Li Huaiyu, CEO of Whaley Technology, attributed it to the consistency of corporate culture and values. The common understanding of the future of the industry allowed the two companies to gradually move closer and come together. The time is ripe for the popularization of smart home At this year's AWE, there are several keywords that are repeatedly mentioned by almost every manufacturer, which can be called the "keywords" of AWE. These words are fashionable, young, high-end and intelligent. Behind this is the tide of upgrading the consumption structure. With the improvement of people's living standards and the acceleration of urbanization, the post-80s and post-90s have gradually become the main force in the consumer army. Compared with price and brand, they are much more sensitive to the functionality and additional attributes of the product. The completely different consumption concepts are significantly and profoundly affecting the current home appliance market. In addition, the diversification of users' pursuit of quality of life makes it increasingly difficult for flat home appliance product designs to survive. Companies in the industry that still believe in price wars are facing a profit crisis, while high-end products are in short supply because they cater to user needs. The story of OPPO crushing Xiaomi happens every day in the home appliance industry. Riding on the spring breeze of supply-side reform and facing the trend of user consumption upgrading, the time is ripe for smart home. "Black and white" Weijing and Midea join hands to create a smart home If traditional home appliance manufacturers need innovative breakthrough capabilities for their products, then in the era of smart home, the more important capability is obviously the integration of industry resources. The key to success is to maneuver, unite and coexist, make up for their own shortcomings, and realize the connection and collaboration of home products in all aspects. From this perspective, it is undoubtedly a wise move for Weijing to choose to cooperate with Midea to cultivate smart home. First of all, Whale has the leading TV hardware strength and content ecology in China, and currently sits firmly in the second place in the smart TV market. With the highest growth rate in the market, it is fully capable of challenging the leader. With the popularity of smart TVs, TVs have gotten rid of the impression of being a single entertainment appliance in the living room. Due to its 24-hour online standby feature, TVs have begun to be able to take on the role of smart home control center. Secondly, as a leading company in the white appliance industry, Midea has long regarded smart home as an important strategic direction. Smart home is a clear direction for the future of the home appliance industry. Although Midea is one of the largest home appliance brands, the realization of smart home is not something that a single company can accomplish. Midea Wisdom wants to create an open ecosystem, actively cooperate with partners in various industries, strive to build a smart home ecosystem, and improve the smart life service system. It should be said that the series of in-depth and all-round strategic cooperation announced by the two "black and white appliance" giants at AWE has given us unlimited imagination and responded to the country's call for supply-side reform from "Made in China" to "Smart Manufacturing in China". China, which has always been playing the imitation game behind developed countries, is now far ahead of developed countries in the field of smart home. What will happen to the home appliance market with a market size of up to one trillion yuan in the future is worth looking forward to. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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