Year-on-year growth of 113%! SAIC Passenger Vehicle achieved the highest growth rate in the first half of the year, and Roewe brand ranked first in the growth rate of automobile brands

With a year-on-year increase of 113%, SAIC Passenger Vehicle achieved the fastest growth rate among China's mainstream automakers in the first half of 2017.

According to the data released so far, the production and sales of passenger cars in China increased by 3.1% and 1.5% year-on-year from January to May, and are expected to continue to maintain a small growth in June. In sharp contrast to the slow growth of the overall auto market, SAIC Passenger Vehicle has continuously accelerated its pace of innovation, and has successively launched a number of Internet cars, including the world's first Internet family sedan Roewe i6, the first Internet SUV MG ZS, the standard for young people, and the world's first pure electric Internet SUV Roewe ERX5. With sales of 233,600 vehicles in the first half of the year and a year-on-year growth rate of 113%, it has strongly led the auto market in the first half of the year. At the same time, the hot sales of many Internet cars have made SAIC the auto company with the highest proportion of Internet cars in the world, successfully creating a new trend of Internet cars, and achieving double harvests in sales and reputation, winning a "full house" from SUVs to sedans, from new energy to Internet cars.

Roewe: A 142% year-on-year increase in sales and word-of-mouth of the new category "Internet X New Energy"

In the first half of 2017, under the innovative thinking of Internet cars, the Roewe brand launched new products continuously, and its product sales, attention and reputation have repeatedly exceeded the limit, breaking the monopoly of joint venture brands in many fields. Grasping the forward-looking consumer trends such as high quality, interconnection and electrification, Roewe quickly launched three new heavyweight models, Roewe i6, Roewe ei6 and Roewe ERX5, and unveiled the pure electric super coupe SUV concept car Roewe "Wings of Light" Vision-E Concept. In addition to the Roewe RX5 and its hybrid version Roewe eRX5 that were launched last year, it is not difficult to see that the product matrix layout of the "Roewe family" with the Internet and new energy as the core product competitiveness is constantly improving, showing the strong stamina and strength of the Roewe brand entering the new decade.

The market will certainly give the highest return to those who quickly meet the new market demands with high-quality forward-looking products and services. In terms of sales, the Roewe brand won the crown of the fastest growing Chinese auto brand with a year-on-year growth rate of 142% in the first half of the year, and Internet cars became the main sales force. On the first anniversary of its launch, the "world's first mass-produced Internet car" Roewe RX5 has accumulated sales of nearly 200,000 units, of which more than 70% are Internet versions priced between 148,800 yuan and 186,800 yuan. With its unstoppable explosive momentum, it has broken the monopoly of joint venture cars and firmly occupied the leading position of the "150,000 king" of SUVs. Its new energy hybrid model Roewe eRX5 has accumulated sales of more than 9,000 units this year, becoming the monthly sales king of plug-in hybrids in 2017. The pure electric version of the SUV Roewe ERX5 has also been launched, bringing more and more valuable choices to consumers, which will further drive the overall sales of the new energy vehicle market. The sales of Roewe i6 exceeded 7,000 units for three consecutive months, becoming the monthly sales champion of new sedans in 2017. It perfectly meets the needs of new-era family users and opens up a new growth point for SAIC in the field of family sedans.

While the sales volume is "popular", the Roewe brand is also "well received" in terms of word of mouth. Internet cars represented by Roewe RX5 and Roewe i6 have long been ranked first in the same class of models in the core media user word of mouth rating, and have maintained multiple firsts in the user word of mouth rankings of mainstream professional platforms. This year, new Internet car categories such as Roewe RX5 have also won the "2017 Xuanyuan Award Annual Award" and the "iF DESIGN AWARD 2017" Design Award and other highly valuable awards. The all-round strength of Internet cars has won unanimous praise from the market.

MG: Internet SUV leads the way with a 60% year-on-year increase, fully activating the "MG speed"

MG, a brand that focuses on making cars for young people, also launched the Internet car MG ZS, further enriching SAIC's Internet car model matrix and driving the overall acceleration of the MG brand. As "the first Internet SUV for young people", MG ZS has delivered a brilliant report card for the first half of the year with an average monthly sales of over 7,000 units, breaking into the top 5 of the same level for two consecutive months, and selling nearly 30,000 units in 4 months after its launch. Driven by the strong performance of MG ZS, the sales of MG's entire series of models from January to June reached 62,002 units, a year-on-year increase of 60%, of which sales nearly doubled in 5 months. The "MG speed" is in full swing, and the future market performance is worth looking forward to!

Behind the amazing sales performance is MG's ultimate satisfaction with the current young market demand. MG ZS is equipped with the intelligent interconnection system jointly created by SAIC Group and Alibaba, which brings voice commands that work all the time, in-car navigation that is more useful than mobile phone maps, and can play with intelligent external devices such as drones. Not only that, MG ZS is equipped with the largest 1.19㎡ panoramic sunroof in its class, an 8-inch ultra-large central control screen, and the largest area of ​​soft material covering, which fully refreshes the user's senses and improves the quality of travel. With the strong attack of MG ZS, the MG brand will continue to accelerate its growth and compete in various market segments with stronger competitiveness.

In line with the rapid sales growth of Roewe and MG brands, SAIC has also improved its manufacturing capabilities and accelerated the expansion of its dealer network. In order to reduce the time it takes for consumers to pick up their cars, the Shanghai Lingang and Nanjing Pukou factories have been fully operational. With the commissioning of the Zhengzhou production base, SAIC's production capacity has been fully expanded, laying a solid foundation for sales growth in the second half of the year. In addition, the growth rate of the dealer network of Roewe and MG brands has also surpassed that of joint venture brands, and has achieved full profitability.

SAIC has achieved remarkable innovation results and will accelerate the promotion of new product categories in the future

SAIC Passenger Vehicle's series of achievements are inseparable from SAIC's innovative layout and strong system competitiveness. Relying on this, SAIC took the lead in launching three major technology engines: blue core, green core, and Internet big data, leading the automobile industry into the era of three engines that emphasize efficient and clean internal combustion engine power, new energy technology, and intelligent interconnection technology.

Based on the forward-looking judgment of networking and intelligence, SAIC, relying on more than 30 years of joint venture experience and strong systematic competitiveness, continuously innovates Internet technology and creates a multiplication effect with automobiles, leading the automotive industry to truly realize smart travel. In terms of Internet technology, Internet cars represented by Roewe RX5 and Roewe i6 are the first to fully access Alipay. In scenarios such as refueling, parking, and even car repair and maintenance, users can use Alipay to pay, promoting the arrival of the "cashless driving era". When Internet cars were launched for more than 9 months, they have accumulated 11.7 billion track points, with footprints all over the country. The impact of big data on smart travel and even the development of the automotive industry is gradually emerging. In terms of "Internet X New Energy", SAIC released the "YunOS Auto Charging Map" on the day when Roewe ERX5 was launched. It can quickly provide accurate charging pile location and usage status, solving the problem of not being able to find charging piles or finding but not being able to use them in the past, and also showing the development prospects of new energy vehicles with Internet wings. It is worth mentioning that SAIC New Energy Internet Vehicles have currently connected to nearly 5,000 charging stations and nearly 30,000 charging piles through their intelligent interconnection system. These data will continue to improve, allowing new energy vehicles to truly get rid of "charging anger."

SAIC has made more breakthroughs in technology and products, and several extreme challenges and competition results are enough to attract the attention of the industry. Earlier this year, Roewe i6 16T braved the Guinness World Record Certification Challenge and finally obtained the Guinness World Record certification with an extreme fuel consumption of 2.99L/100km. It is the first car in China to obtain the Guinness World Record for ultra-low fuel consumption; in the Qinghai Lake (International) Electric Vehicle Challenge, Roewe ERX5 demonstrated its "extreme" strength in braking distance, handling performance, fast charging capability, and endurance, winning 10 first places and becoming the biggest winner of the challenge. In addition, Roewe ERX5 also made China's first "battery degradation warranty commitment": it promises that the battery degradation will not exceed 30% in 8 years/200,000 kilometers, completely eliminating users' worries.

SAIC's strong system competitiveness and active innovation have attracted many partners. In the field of new energy, SAIC cooperates with CATL, the largest power battery manufacturer in China, to produce automotive power batteries with better performance and lower costs. In the field of smart travel, SAIC joins hands with China Mobile and Huawei to jointly promote the development of smart travel services and the Internet of Vehicles, which will benefit the Roewe and MG brands in the future.

SAIC has proactively grasped the trend of the times and spent ten years honing its skills to launch a series of innovative, future-oriented Internet car products, and has firmly occupied the throne of the automaker with the highest proportion of Internet cars in the world. Based on market and user needs and feedback, SAIC is also constantly launching new categories. The concept car MG E-motion Concept and Roewe "Wings of Light" Vision-E Concept, which have been unveiled at the Shanghai Auto Show, will also be mass-produced in the future, bringing consumers more smart travel options. In the future, SAIC's pace of innovation will be faster and more stable, and its full range of products will gradually achieve electrification, networking and intelligence, bringing consumers more new value and new experiences, and leading China's automobile industry to break through.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.