AITO's new M7 series is delivered immediately after release, priced at RMB 249,800 to RMB 329,800

On September 12, the AITO M7 series was officially launched. As a luxury intelligent driving medium-to-large SUV that combines great intelligence, large space, and super safety, the M7 will bring consumers a brand-new travel experience. At the press conference, Richard Yu, Huawei's executive director, CEO of the Terminal BG, and CEO of the Intelligent Automotive Solutions BU, said: "We have invested 500 million yuan in the AITO M7 series, using solid materials and the best technology to make it not only the 'intelligent cockpit ceiling', but also the 'intelligent driving ceiling' and the 'intelligent safety ceiling'! In both invisible and visible places, it brings users an ultimate experience that is even more advanced than far ahead!"

"Dual Intelligence" continues to lead the way, and intelligent driving can be driven nationwide

The new M7 is equipped with the HUAWEI ADS 2.0 advanced intelligent driving system[1], which is the first to realize high-level intelligent driving in highways and urban areas that does not rely on high-precision maps. It is expected that in December this year, the Urban Intelligent Driving Navigation Assist (Urban NCA)[2] will realize an intelligent driving experience that can be driven all over the country and is getting better and better. Since the release of HUAWEI ADS 2.0 in April 2023, a rich scenario library has been built on the AI ​​training cluster, with deep learning of more than 10 million kilometers per day, and continuous optimization and iteration of intelligent driving algorithms and scenario strategies. As of September 2023, the long-distance NCA navigation MPI (Miles Per Intervention, average takeover mileage) is as high as 200km, and the success rate of urban elevated merging and merging is as high as 99%+, with a reliability comparable to that of an "experienced driver".

Behind the excellent intelligent driving experience, the new M7 is equipped with 27 sensing hardware, including 1 top-mounted laser radar, 3 millimeter-wave radars, 11 high-definition visual perception cameras and 12 ultrasonic radars. Together with the high-performance computing platform and Huawei's self-developed anthropomorphic algorithm, it can achieve full-scene and all-weather perception of dynamic and static targets (including special-shaped objects[3]). Among them, HUAWEI ADS 2.0, based on the integration of BEV (Bird Eye View) perception capabilities, has upgraded the industry's first GOD (General Obstacle Detection) 2.0 network, which can identify special-shaped objects outside the general obstacle whitelist and finely identify obstacle types (such as distinguishing between ambulances and police cars), with a recognition rate of up to 99.9%[4]. RCR 2.0 (Road Cognition & Reasoning) achieves matching between navigation maps and the real world, and can "understand objects" and "understand roads". In addition, based on the multi-sensor fusion perception capability, the new M7 also has the ability of intelligent parking where you can park as long as you see it, and supports park-in-park valet parking and ultra-narrow parking spaces.

The Hongmeng smart cockpit is smoother and more fun. The super desktop brings more mobile applications. You can "touch" your phone to continue watching dramas, games and other applications. Mobile aerial photography can also be transferred to the cockpit screen, allowing the whole family to "view the world" in the car. Xiaoyi Smart Voice can also provide offline voice navigation even when the signal is poor. It can also realize voice control to take photos and share them at any time, and you can pay without getting out of the car. The rear HUAWEI MagLinkTM expands new ways to play in space scenes. Huawei tablets can be hung and connected to achieve multi-device linkage. The smart cockpit can be transformed into a personal studio, a multi-person meeting room, and a children's study in seconds. The magic space can be flexibly switched to create a "mobile whole-house intelligence".

All-round renewal and upgrade, unparalleled large space

The new M7 takes family travel needs into full consideration. The large five-seater has the leading effective space in its class, with a length of 3338mm, and each seat is spacious. The trunk is 1100mm deep and has a standard volume of 686L, which can easily accommodate 12 20-inch suitcases[5]. After the second row of seats are folded down and connected to the trunk, the maximum depth is expanded to 2051mm, forming a loading space of 1619L[6], which can easily accommodate 30 20-inch suitcases. It can also switch to a 2-meter large bed and other modes, making it easy for two people to lie flat. Combined with the 52L storage compartment in the trunk, the ultimate space efficiency meets the loading needs of family cars. Whether it is a person's distant journey, a couple's romance, or a family's happiness, it can be easily loaded.

The new M7 has a more flexible six-seat layout, giving users more choices. The overall space of the front, middle and rear rows reaches 2605mm, and both the six-seat and four-seat modes have spacious interior space. Even if the car is fully occupied, there is still a large 1.1-meter trunk, and the 188L standard volume can hold four 20-inch suitcases. After folding down the rear seats, it can be expanded to 775L, which can accommodate four 28-inch suitcases at the same time, easily meeting the needs of multiple scenarios.

Active and passive dual insurance, double super safety and more reliable

Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety double insurance, making the new M7 series of Wenjie super safe. In terms of passive safety, the new M7 body structure matches the mold, and the welding production line is reconstructed, which is safer and more reliable. The submarine-grade hot-formed steel accounts for 24.4% of the whole vehicle[7], and high-strength steel and aluminum alloy account for 80.6%[8], which is better than the mainstream models of 500,000-level luxury brands currently on sale. At the same time, CBS (Composite Body Solutions)[9] composite body materials are introduced to effectively improve the body rigidity and collision safety. In addition, the new car is equipped with eight airbags and dual front pre-tensioner seat belts as standard, based on more real-life scene verification, to provide users with all-round driving safety protection.

In terms of active safety, the new M7 is not afraid of trouble and can avoid it. HUAWEI ADS 2.0's active safety capabilities continue to evolve, and it is the first all-directional collision avoidance system to achieve all-directional collision avoidance capabilities in the front, side and rear directions. All-round protection is true safety. The maximum braking speed of AEB (Automatic Emergency Braking) has been increased to 90km/h[10], which can reduce 90%[11] of traffic accidents caused by inattention and complex road conditions. Its active safety capabilities continue to lead the industry.

The big car is comfortable and easy to drive, and the whole family can travel comfortably

The new M7 focuses on family travel scenarios and fully optimizes the driving experience. The large five-seater is equipped with a new "marshmallow" seat as standard, with a 10-layer comfortable laminated design and a total foam thickness of 100mm; the four seats are equipped with ventilation, heating and massage functions as standard, and each seat is as comfortable as a first-class cabin. Through the Xiaoyi smart assistant, the driver and co-driver double-row nap function can be activated by voice. The six-seater uses a new zero-gravity seat, allowing users to unload their fatigue while riding, as if they were in a space capsule, bringing the ultimate comfort and relaxation experience. In addition, the new M7 is also equipped with leading comfort configurations such as front and rear dual air-conditioning boxes, 17 air-conditioning outlets, a large rear air-conditioning touch screen, and fully automatic comfort electric pedals [12]. The healthier "zero formaldehyde" cabin allows the whole family to enjoy a healthy and comfortable travel experience at any time.

In terms of driving experience, the new M7 has upgraded HUAWEI DATSTM 2.0 (Dynamic Adaptive Torque System) and dual FSD (Frequency Selective Damping) variable damping shock absorbers on the front and rear suspensions, making the ride more stable and smoother. The new M7 is equipped with the HUAWEI DriveONE extended-range electric drive platform. The four-wheel drive version accelerates from 0 to 100 km/h in 4.8 seconds[13], and its power performance is leading in its class. Under the CLTC condition of full fuel and full charge, the new M7 has a comprehensive range of 1,300 km[14], a pure electric range of 240 km, and a fuel consumption of as low as 5.6L/100km[15] under power feeding conditions, achieving ultra-long range and ultra-low energy consumption. In addition, the active air intake grille and the lower body height give the new M7 an ultra-low drag coefficient of 0.298Cd; combined with the new intelligent range-extending technology, it can intelligently identify operating conditions and environments, and rationally allocate the usage strategy between the range extender and the motor, resulting in better power, longer endurance, better quietness and lower energy consumption.

As a 250,000-level smart driving luxury medium and large SUV, the new M7 has set an image of the "ceiling" of intelligence and price ratio in the market segment. The official guide price of the new M7 series is: M7 Plus five-seat rear-wheel drive version 249,800 yuan, M7 Plus five-seat four-wheel drive version 284,800 yuan, M7 Max five-seat smart driving version 309,800 yuan; M7 Plus six-seat rear-wheel drive version 269,800 yuan, M7 Max six-seat smart driving version 329,800 yuan.

At the launch conference, Yu Chengdong, Huawei's executive director, CEO of Terminal BG, and CEO of Intelligent Automotive Solutions BU, held a delivery ceremony for small-order users during the Chengdu Auto Show. The new M7 was delivered as soon as it was launched, which greatly reduced the waiting period after users placed an order and improved consumers' car buying and using experience.

If you place an order for the new M7 series now, you can enjoy a 33,000 yuan car purchase benefit[16]. At the same time, the new M7 in Zhejiang has arrived in stores, welcome to taste and purchase! Consumers can consult and make reservations at Huawei Mall, Zhejiang Huawei Authorized Experience Store and Zhejiang AITO User Center.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.