iPhone 7 data is inexplicably lost. Why is Apple's frequent problems caused by this?

Apple has been having a hard time recently. The iPhone 6 "shutdown gate" incident has not yet subsided, and the iPhone 7 problem has appeared again. Recently, many iPhone 7 users have encountered the problem of losing data on their phones. When the phone's memory is insufficient and the space is not cleared in time, the phone may show a white screen. What's worse, all the data stored in the phone will be cleared after restarting.

The commercial color is strengthened for the purpose of making money

The iPhone, which has always been known for its ease of use, has been plagued by problems, which makes people wonder: "What's wrong with Apple?" In fact, people who are familiar with the industry know that today's Apple is no longer the Apple of the Jobs era. The "change of dynasties" is bound to cause some waves, and Cook's coming to the stage has changed Apple's model.

Cook can be said to be a successful businessman, but he is definitely not a good designer. Today's Apple has long since departed from the trajectory of the Jobs era, and profitability is Cook's standard. When Jobs was in office, he considered how to gain consumer recognition through good products; while Cook is thinking about how to make money. The different starting points have led to a change in Apple's thinking.

The deviation from the boutique route leads to worrying product quality

As the industry leader, Apple pockets 90% of the industry's profits, but it is a bit disappointing that it is now frequently encountering problems. Is Apple now overconfident and complacent? Compared with Android manufacturers who often release dozens of new models a year, the iPhone's three new products a year should be the high-quality route.

Apple's influence in the industry is evident from the fact that it gets 90% of the profits from just three models, but on the other hand, the performance of these high-quality products has been disappointing. From these recent problems, it seems that Apple's quality control is definitely flawed, although we have to admit that it does a better job than many manufacturers.

Since mobile phones are industrial products, there will inevitably be defective products, but large-scale problems are caused by the product itself. Some analysts said that the problem with the iPhone 7 this time is related to Apple's storage controller. It does not mean that Apple cannot have problems, but that Apple products themselves have extremely high profits and are not cost-effective. So, at least the most important thing for a high-quality product is quality, right?

Frequent system bugs have turned advantages into disadvantages

iOS has been updated frequently recently, so it is very likely that the data loss on iPhone 7 was caused by a system bug. The system is the key to the operation of the phone, and there are many cases where the phone becomes bricked due to system problems. Some time ago, the iPhone time was adjusted to January 1, 1970 and became bricked because of the system.

iOS is the core competitiveness of iPhone. Without iOS, there would be no Apple today. Due to its closed nature, it has obvious advantages in software development and system maintenance. Compared with Android a few years ago, it is far ahead of Android. However, with the gradual opening of iOS and the evolution of Android, the gap is no longer as obvious as it was a few years ago.

The past year of 2016 should be the most exciting year in the mobile phone industry. The "Samsung Note 7 explosion" and "iPhone 7 noise" seemed to have been cast under a black spell. Samsung and Apple, two international giants, were not doing well. In addition, the recent tension between China and South Korea is definitely not good for Samsung; of course, if Apple continues to "fall" like this, it will be difficult for it to go on.

The biggest beneficiaries are still domestic manufacturers. With the rise of domestic mobile phone manufacturers, the gap with Samsung and Apple is indeed narrowing, but it is still far away. As the saying goes, "strike at your wits' end", domestic mobile phones should take the declining reputation of Samsung and Apple as an opportunity to vigorously develop and strive to gain more advantages in the next mobile phone competition.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.