Home appliance companies are also playing the sharing economy. How can Skyworth become a pioneer in the coordinated development of smart homes?

Although the road to popularization has not been as smooth as expected, the concept of smart home is undoubtedly still a trendsetting indicator for the future of the home appliance industry.

Especially when smart TVs, which open up the living room economy with content and hardware, are developing rapidly, more and more smart home practitioners have clearly realized that simply adding screens and apps to existing products is no longer an effective way to expand the market.

Therefore, at the AWE China Home Appliances and Consumer Electronics Expo which just concluded, the gradual realization of large-scale and different types of product integration is becoming the main theme of the smart home industry.

Smart home is moving towards collaborative development, and the isolated status of products will be broken

With the iteration of the entire technology industry and the rise of the Internet of Things, the "smart life" brought about by smart homes has become a foreseeable future.

Since its birth, the development of smart home is still in the exploration stage of the industry. Trying to open the door to smart home with one or a certain type of product has become the practice of most entrepreneurs.

But the reality is that relying solely on one product to break into the smart home market will not only fail to bring substantial revenue to the manufacturer, but will also make people only have a "three-minute enthusiasm" for new smart concepts, making it difficult to cultivate long-term and sustained user stickiness, not to mention the so-called Internet of Things and smart life.

Therefore, we can see that whether it is the product expansion of Xiaomi's "grocery store" today, or Apple's continuous cooperation with partners to build homekit, collaborative development is becoming the only way for smart homes to build smart life.

A new strategy for the comprehensive layout of smart home with both soft and hard innovations

When it comes to the coordination between various types of product terminals, under the grand blueprint of home intelligence, home appliance manufacturers whose own brands have already touched various home appliance products undoubtedly have unique innate conditions for development. At this AWE exhibition, China's traditional home appliance brand Skyworth demonstrated new ideas for smart homes under the concept of collaborative development.

In order to comply with the large-scale collaborative development trend of smart homes, Skyworth chose to debut at AWE with the new image of "Skyworth V+", a new smart ecosystem. In the more than 100-square-meter exhibition area of ​​Skyworth V+, there are nearly 100 products in all categories of home appliances such as smart refrigerators and washing machines, air conditioners, lighting, security, sensors, etc. Based on the comprehensive product categories covering all aspects, Skyworth further proposed a new smart ecosystem strategy with the theme of "AI Symbiosis and Smart Fusion", indicating that it has begun to lay out the second stage of smart life, namely "smart community".

The shift in development model from smart homes being home-based to homes connecting communities has made Skyworth bolder in launching two internally incubated sharing economy industry projects - "Fingertip Home Delivery" and "Light Customer Laundry".

It is reported that Fingertip Home Delivery is a community service product based on the O2O platform. It provides home delivery services with transparent prices and standardized services through a model of strict selection of service providers. TSINO Laundry is the first innovation and exploration of the sharing economy model in the field of home appliances. Skyworth has created China's first Internet self-service shared smart washing machine.

It is also worth mentioning that in terms of AI and intelligence, Skyworth has also cooperated with Yuemian Technology to use big data deep learning technology on the face recognition system, so that hardware devices can recognize and track facial features from images and videos, helping machines and smart products to identify users, understand user characteristics, and judge users' emotions and head postures.

At the AWE exhibition, these products together formed a smart life scene that can be truly experienced and is no different from real life, and provided strong technical support for the implementation of more smart home product ideas.

Who can grasp the second growth point of the home appliance industry?

Unlike the development trajectory of other technological products such as smartphones, from the perspective of ordinary consumers, the pace of product updates for home appliances that can be used for several years is often relatively slow.

After different types of home appliances have been popularized, the industry's hotly debated smart home products have obviously become the key to the growth of the home appliance industry and the focus of attention of various home appliance companies in recent years. However, who is truly qualified to lead the smart home in the new era? In addition to doing a good job in the basic functions of the product, more thought and effort are needed.

Therefore, in addition to automation and remote control, rich sensing functions such as biometrics and voiceprint recognition, as well as the function of collecting big data through these sensing technologies, will also be the direction of future smart home appliance development. If anyone can perfectly combine this with the current trendy sharing economy model, it will surely be able to cover the level of smart life and achieve the effect of leading the whole from the point, and take a new step for the product transformation and corporate image upgrade of China's traditional home appliance industry.

Compared with the huge market size of smart home in foreign countries, China's smart home field can only be regarded as just starting; however, in contrast, Chinese home appliance companies have already gone further in the exploration of smart home field than other developed countries. There is a huge potential energy accumulated between this huge gap, waiting for the emergence of the explosion point, ready to erupt at any time. And this explosion point is likely to be a large-scale chemical reaction between different types of smart home appliances, or the integration and upgrading between them and the Internet.

Next, the test for Chinese home appliance companies will no longer be the design and R&D capabilities of a single product, but a comprehensive understanding of the concept of "smart life", a deep understanding of market conditions and a strong ability to integrate resources. In this final test, there will undoubtedly be a unicorn in the field of home appliances in China and even the world.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.