According to Faraday Future's official website, Ulrich Kranz is a senior expert in the automotive industry. He has worked at the BMW Group for thirty years and has held several leadership positions at BMW. While serving as senior vice president of the BMW Group, Kranz was responsible for the i series of cars and successfully launched the i8 and i3. In addition, Kranz also led the launch of new BMW products such as the X5 and Z3, and reintroduced MINI into the market as a global brand. After joining, Ulrich Kranz will focus on optimizing FF 91 engineering, technology research and development, procurement and manufacturing processes to promote FF 91 to achieve mass production faster. After FF 91 goes on the market, he will also be fully responsible for the introduction of future products, including new models, technology integration and architecture optimization. Regarding joining Faraday Future, Ulrich Kranz said, "I fully recognize the core values of Faraday Future, which is why I decided to join FF very quickly. FF has an excellent world-class team and has created breakthrough products like FF 91. FF has achieved extraordinary results in just three years. I look forward to leading the company to achieve mass production of FF 91 as soon as possible, and then move on to our next goal." The following is the full text of Jia Yueting's WeChat official account: Welcome Mr. Ulrich Kranz to join FF as CTO. As the former senior vice president of the BMW Group and the "father of the BMW i series", he has created heavyweight models such as i3, i8, X5, and Z3. I believe that his arrival will definitely accelerate the high-quality mass production of FF 91. Kranz will focus on the optimization of FF 91 engineering, technology research and development, procurement and manufacturing processes to achieve mass production of FF 91 faster. After FF 91 is launched, he will also be fully responsible for the introduction of future products, including new models, technology integration and architecture optimization. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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