Apple follows Android's lead and uses OLED screen iPhone 8 is expected to be more than a concept phone

This year marks the 10th anniversary of Apple entering the mobile phone market. Since Cook took over from Jobs, Apple has not had any disruptive updates, and its innovation ability has declined. Therefore, Apple fans have high expectations for the new 10th anniversary phone, believing that there will be significant innovations. As early as last year, well-known Apple analyst Ming-Chi Kuo revealed that the iPad will switch to OLED display screens in 2018. According to the latest news, Samsung Display, a display panel company under Samsung, has reached a cooperation with Apple to provide 160 million OLED panels for the iPhone 8. It is almost a foregone conclusion that the iPhone 8 will use an OLED screen.

Apple lagged behind in using OLED, but is finally catching up

In fact, Samsung has already used OLED curved screens in many of its products. Apple has always lagged behind the market in following up on curved screens, and is finally expected to update it in the 10th anniversary edition of the iPhone. Once the news that the iPhone 8 will use OLED panels and start purchasing in large quantities came out, it also strongly stimulated the OLED market.

There is also news that Samsung and Apple, as the world's two largest smartphone manufacturers, have a huge demand for OLED panels, which will almost occupy the entire OLED panel industry's production capacity. Samsung Display has already occupied more than 95% of the market share, and will inevitably give priority to supplying its own brands and Apple. This phenomenon will cause an embarrassing situation for domestic mobile phone first-tier manufacturers including Huawei, OPPO, Xiaomi, etc., where there are no screens available.

Although LCD displays are the mainstream products, many mobile phones, TVs, computer screens and other devices are still using LCD displays. However, some experts have predicted that the future will be the era of OLED, which will replace LED as the most important display technology in the future. OLED is a self-luminous material that does not require a backlight source and can display the purest black. In addition, eliminating the backlight layer and flexibility not only makes curved screens possible, but also makes the body thinner and lighter. However, the current OLED technology is not fully mature enough, and the production of high-end AMOLED is in short supply. Perhaps this has always been the reason why Apple lags behind in the use of OLED.

Apple's performance is declining, and new technologies are limited to concept phones

Apple's products have always been the benchmark of the industry. However, according to reports, Apple's performance does not seem so optimistic. Although a lean camel is bigger than a horse, Apple has not fallen into a state of negative growth, but compared with previous products such as iPhone and iPad, the sales volume has dropped significantly. In fact, it is not difficult to understand that this situation is inseparable from Apple's innovation.

The era of Steve Jobs has passed. Although Apple fans are still loyal to the Apple brand, every time Apple updates its products, they fail to impress users. The concept phones before each new product launch are much cooler than the actual phones. The curved screen and extendable screen have been speculated from iPhone 6 to iPhone 7. However, Apple's updates have repeatedly disappointed Apple fans. After all, new technologies can only be limited to concept phones.

After the iPhone is equipped with an OLED screen, the price will increase

Finally, Apple is expected to bring a surprise to users with the 10th anniversary edition. But it also comes with a high price. In addition to the screen, it is expected that the iPhone 8 will have many new components built in. In short, the increase in the total cost of the new iPhone has become a fact. However, the increase in cost also means an increase in the price. KGI Securities' famous analyst Ming-Chi Kuo said that the price of iPhone 8 will exceed $1,000, making it the most expensive smartphone ever released by Apple. In response to this, the editor said, I finally waited for you, but I have no kidneys to hurt anymore.

Following the craze over the red iPhone 7, the iPhone 8 has also pushed users’ expectations to the peak. There are rumors that the iPad Pro to be launched next year is also likely to use an OLED screen. However, with the continuous innovation of smartphones from various brands, it is indeed difficult for Apple to recreate the glory of the Steve Jobs era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.