The world's best-selling pure electric car is about to land in China. Tesla's biggest rival is actually this Japanese brand

When it comes to pure electric vehicles, most people think of Tesla first, but is Tesla the most successful electric car brand? Considering the not-so-friendly prices of its models, the answer is obviously no.

In contrast, Japanese brands are expected to continue to hold high the banner of high cost-effectiveness in the era of electric vehicles. Take the 2017 Nissan Leaf as an example. Its starting price in the US market is only US$30,680, or about RMB 204,000, which greatly lowers the entry threshold for electric vehicle consumption.

Recently, according to Nissan officials, the new generation of LEAF will also be launched in China in November this year. In terms of parameters, the domestic model will be equipped with a 40kWh lithium-ion battery pack. Under the standard JC08 operating conditions, the cruising range can exceed 400km.

What is more worth mentioning is that driven by a permanent magnet synchronous motor with a maximum power of 110kW, the new generation Nissan LEAF is also equipped with an e-Pedal electronic pedal system, which allows the driver to convert the three actions of pressing, lifting, and completely releasing the accelerator pedal into operating instructions for car acceleration, deceleration and braking.

Statistics show that from the end of 2010 to July 2017, Nissan Leaf's global sales have exceeded 280,000 units, making it the world's best-selling "king of electric cars."

With Nissan's decision to bring the Leaf model into China, Tesla and many domestic electric vehicle brands with insufficient product strength will inevitably encounter considerable resistance in the market.

However, the key question is, will the Nissan Leaf launched in China be as affordable as its counterparts abroad?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.