Baojun is in the small car market. Why are Geely and Great Wall still indifferent?

No matter what kind of market it is, as long as you can accurately grasp user needs and hit user pain points, you can achieve great success. After Apple phones became popular in the Chinese market and were chased by a lot of Apple fans, Xiaomi phones found the "Achilles' heel" of Apple phones in terms of price, making the technology lower than the cost. While enjoying the same value, it has a price that changes the situation.

Baojun 310 is just like this. Similar to Xiaomi's entry into the mobile phone market, Baojun 310 was launched in September 2016. The starting price of 36,800 yuan allowed many consumers to pay the down payment with the money they saved for an iPhone 7. In November 2017, the sales volume exceeded 30,000, and the cumulative sales volume from January to November was far ahead of Volkswagen Polo and Honda Fit.

Judging from the actual results achieved by Baojun 310, Baojun 310 has accurately grasped the consumers' demands for price and quality. Everyone hopes to buy a car that is face-saving, affordable and of guaranteed quality. Therefore, Baojun 310 has made the product more sophisticated on the premise of meeting the requirements of reliable quality and exquisite exterior and interior design, transforming a simple large apartment into a finely decorated small apartment. This is a very wise choice.

The success of Baojun 310 has greatly encouraged the development of domestic brands in the small car market. In the small car market segment, such an achievement is unprecedented. What will happen next? Baojun has opened up a path for domestic brands in the small car market. Are there no other domestic brands that want to enrich their product matrix in this market segment? You know, affordable small cars can greatly help increase sales!

However, many domestic brands are indifferent to this, even the leading domestic brands Geely and Great Wall have no reaction. In fact, Geely and Great Wall have long been independent in technology and have their own advanced technology. Geely has already launched the new technology brand G-INTEC. Although Great Wall and Changan do not have a clear technology brand, they both have mature combinations in powertrain.

Nowadays, Great Wall's engines have long been independent of Mitsubishi and have embarked on the road of independent research and development. The 7-speed dual-clutch transmission on the WEY VV7 brand is also independently developed. With the current technical means of Geely and Great Wall, it is not difficult to manufacture a sophisticated small car with advanced technology, high quality and high appearance, but why have they not expressed their intention to enter the small SUV market yet?

As the prices of higher-end models continue to drop to the price range of small cars, especially with the entry of many high-quality domestic brand compact cars, many users who originally wanted to buy small cars have begun to waver. Even for joint venture compact cars, they often offer terminal discounts of tens of thousands of yuan, making the price advantage of small cars no longer prominent, and consumers are very likely to give up the idea of ​​buying small cars.

As sales and demand in the small car market have gradually slumped in recent years, not to mention domestic brands, even many joint venture brands have begun to abandon this market segment. Many domestic brands are currently focusing on compact cars and SUVs, and would rather choose to break through and challenge the difficult mid-size cars and mid-size SUVs, or create their own high-end brands, rather than touch small cars.

In 91che's opinion, what domestic brands lack now is not the productivity to manufacture small cars, but the courage and determination to enter the small car market. The first person to try is the bravest, and Baojun is the first one to try. The survival environment of the small car market is very bad, so bad that it is almost forgotten by major car companies, but the real strong will not be affected by the environment. If your product strength is good enough, sales will naturally go up. Car owners will say that the car is good after driving it for a few years. In this Internet age where information spreads rapidly, are you still afraid that others don't know?

However, from another perspective, Geely and Great Wall have also set their own examples for independent brands on the road to upward breakthrough. In this regard, they are also the first warriors to try new things, and they have also made good achievements on the road to upward development. The WEY brand has sold a total of 65,000 new cars in 2017 (January-November). On the first day of the launch of Lynk & Co 01, 6,000 mass-produced models were sold out in 137 seconds. It is said that the orders on that day were as high as 90,000.

Since they have tasted the sweetness on the upward path, they should continue to persevere. After all, everyone has to choose the path that suits them, and every car company also has to choose the development path that suits them. Geely and Great Wall, which are advancing triumphantly on the upward path, are not suitable for making small cars at this time. It is just like asking Baojun to break through and make larger mid-sized sedans and mid-sized SUVs or to create its own luxury brand.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.