Don't argue about who is the leader between Geely and Great Wall. Everyone is buying Changan cars.

Recently, I have noticed that more and more cars on the road are carrying Chinese brands’ logos. Indeed, the progress made by Chinese brands in recent years is very obvious, which makes many joint venture brands feel intimidated, especially some joint venture brands whose sales have been declining year after year. The development of Chinese brands has also changed the topic of conversation after dinner. In the past, people talked about who is the boss among BBA, but now they talk about who is the boss between Geely and Great Wall.

Everyone has their own opinions on this issue, but from the sales data released by Geely and Great Wall in 2017, Geely's sales of 1,247,116 vehicles in the whole year are ahead of Great Wall's sales of 1,070,161 vehicles. Geely is about to take the top position in the independent brand, but who would have thought that Changan Automobile would come out halfway. (Official account: x91play) According to the latest production and sales report released by Changan Automobile, Changan Automobile's independent brand sold a total of 1,662,753 new cars in 2017, about 420,000 more than Geely.

Started from appearance, fell in love with driving control, loyal to quality

In China, if a car wants to attract consumers' attention, it must first have a good appearance to attract people and make them want to try it out. Then, it must give the driver a good driving experience, and people will basically pay for it. But if there is no eye-catching shape, there will be no follow-up. Changan understands this truth very well. Changan's efforts in appearance design can be seen in Changan's new generation of models, such as the new generation of Ruicheng CC and the new generation of Yidong XT.

Not only domestic brands, but also many joint venture brands and even luxury brands are following this routine, otherwise they will not be able to sell. For example, Peugeot and Citroen under PSA have always insisted on their own French romance, but consumers do not agree, and sales have been declining. (Official account: x91play) Before Acura was produced in China, its appearance design did not meet the public's aesthetic taste, but the domestic Acura CDX changed its front face to a younger one, and its sales doubled.

Of course, for a car brand, the core is quality. Without quality as a guarantee, even if you can achieve a monthly sales volume of over 10,000, you will receive more than 10,000 complaints and doubts for every 10,000 cars you sell. In this Internet age where news spreads rapidly, will such a car brand have a good reputation? Will anyone buy it in the future? It will definitely not last long. What about Changan?

Unlike other domestic brands, Changan Automobile was originally the Jinling Arsenal, which provided 60% of the weapons and equipment for the Chinese army during the Anti-Japanese War. It can be said that Changan Automobile has a strong industrial background. Now that it has entered the automobile manufacturing industry, Changan also has impressive strength.

In addition to Chongqing, Beijing and Shanghai in China, Changan has its own R&D teams in Turin, Italy, Nottingham, UK, Detroit, USA and Yokohama, Japan. The Italian center is responsible for styling design, the Japanese center is responsible for interior design, the British center is responsible for power system, and the American center is responsible for chassis tuning. (Official account: x91play) Such a large-scale global R&D system is unique among domestic brands. From this point of view, it is not surprising that Changan can achieve such sales results.

More soldiers and more generals for all-round development

Unlike Great Wall's SUV which has not become the world's number one and has not developed sedans, Changan Automobile has a very rich product portfolio, involving sedans, SUVs, MPVs and even commercial vehicles. Some people say that it is not the quantity but the quality of the soldiers that matters, but Changan Automobile's actual performance can be said to be strength in numbers.

In the SUV field, Changan CS75 sold 240,095 units throughout the year. In the sedan market, the new generation of Ruicheng CC received more than 10,000 orders in just 12 days after its launch. Even in the sluggish MPV market, Changan achieved a good sales performance of 222,391 units, including Changan Lingxuan models, Changan Oushang, Changan Oushang A800 and Changan Ounuo.

The rich product matrix has contributed to the huge sales of Changan Automobile. Although Geely also has products with good sales in the sedan market, such as Emgrand GL and Borui, its overall product layout is still slightly insufficient compared with Changan Automobile, especially in the field of MPV and commercial vehicles. Presumably, the biggest purpose of Geely's acquisition of Volvo Commercial Vehicles was to develop commercial vehicle products. In addition, from the news that the spy photos of Geely MPV models were exposed, it is clear that it has experienced the power of Changan's huge product matrix.

In 91che's opinion, although Changan Automobile achieved good results in 2017, these sales are completely dependent on the Chinese market. At this time, Geely and Great Wall have already set their sights on overseas markets and want to export globally. When Geely and Great Wall have established their overseas markets, can Changan still remain calm? Should Changan also consider making some efforts in the global market? Or should it also create a high-end independent brand after Weipai and Lynk & Co, like Geely and Great Wall did?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.