What kind of domestic car can you buy with 100,000 yuan? Car companies actually know you better than you do.

Looking at the current domestic car consumers, they can be roughly divided into two categories, one is the unlimited budget type, the other is the limited budget type. Consumers with unlimited budget are generally worthy of the title of "tycoon". They have a lot of money in their hands, and buying a car is a matter of a blink of an eye. At most, they ask where they can get more discounts.

For consumers with limited budgets, they have worked hard for many years and finally saved enough money to buy a car. Once the money is spent, they may have to use a six-digit bank card password to protect their balance below five digits. Even more miserable are those who buy cars with loans. After the down payment is made, the balance becomes two digits, and they can't even afford lunch. This must be the living situation of the majority of people.

Since the budget is limited, you must be cautious when buying a car. Once you spend the money without hesitation, there is no regret. You should know that the car starts to depreciate from the first day you get the car key, and you will lose a lot if you sell it second-hand. How should you buy your first car? Of course, in line with the principle of maximizing the value of a limited budget, comprehensively consider the advantages and disadvantages of various vehicles, try to get as many advantages as you like, and avoid the disadvantages you can't stand, this is perfect.

But if a person lives without dreams, what is the difference between him and salted fish? Although we have no money, we have dreams, the dream of driving a luxury car! There is nothing much to say about this. After all, what is the purpose of living? What is the point of working so hard? Who doesn't want to live that kind of life? Of course, this only belongs to a few people. In fact, not only do we have ideals, but car companies also have ideals. If everyone wants to drive a luxury car and car companies want to make more money, they have to carefully analyze market demand and cater to the tastes of consumers.

At this point, we have to mention Landwind X7 and Zotye SR9. In their opinion, don’t you want to drive a Land Rover or a Porsche? Well, I will build you one that looks almost the same. Anyway, you want that model. The car that used to cost hundreds of thousands of yuan can now be bought for only 100,000 yuan, and it is quite face-saving to drive it. Unfortunately, the sales of these two cars plummeted soon after they were launched.

There is no way. After all, the counterfeiting tactic is a stopgap measure that some car companies have to adopt to create momentum when they are just starting out due to financial constraints. The quality of their products is naturally not satisfactory. So when they were first launched on the market, people had not discovered these problems and bought them because they thought they were new. Then they regretted it after driving them for a while.

Besides, this is not a long-term opportunity for a car company. They will definitely give up in the future. Judging from the two new cars, Zotye T700 and Landwind Xiaoyao, Zotye and Landwind are now starting to take the original route. But think about it the other way around. Such cars can be sold, which shows how strong people's desire for luxury cars is? Maybe this is an important reason why copycat cars can have a foothold in China!

For people living in first-tier and second-tier cities, they may be more practical and feel that it is shameful to drive those knockoff luxury cars. They just want to maximize the value of their limited budget, but everyone has greed, and there is probably no definition of what is the maximum. The new car should have a high-end appearance, exquisite interior design, large space, strong power, and fuel economy, and the maintenance cost should be cheap and the budget should not exceed 50,000. I guess this is their most realistic expectation for buying a car?

How is this possible? The cost of such a car is almost 100,000 yuan. If the car company wants to sell it to you for 50,000 yuan, it would have gone bankrupt long ago. This statement is a bit exaggerated, but it also reflects the demands of most people who have no money but still want to buy a good car. Of course, car companies still have to make money. In order to meet the needs of consumers and increase their own sales, most car companies have made compromises. For example, Geely Vision X1 starts at 39,900 yuan, Baojun 310 starts at 36,800 yuan, and the price of an iPhone is enough to pay the down payment for this car. There are still people who will buy such a car. Having a car or not is like hell or heaven. It's just a little bit worse. In fact, as long as you save a little more money and buy a self-owned brand car or SUV of about 100,000 yuan, if nothing else, at least the configuration can completely satisfy you.

But for some joint venture brands, they dare not do this. After all, under the pressure of cost, the price must have a lower limit, and the target users of joint venture brand models are also people with certain economic conditions. Of course, they also have to grit their teeth before buying a car.

This can't help but remind people of Volkswagen and BMW, two experts in studying the Chinese. For example, Volkswagen Tiguan and Passat, with their two 1.4T models, have managed to lower the starting price to below 200,000 yuan. The domestically produced BMW 1 Series sedan has also lowered the starting price to below 210,000 yuan. Moreover, these are small-displacement models, which can save you thousands of dollars in purchase tax in 2017. These thousands of dollars are not a small amount of money for consumers!

In fact, many people have mixed opinions about the BMW 1 Series, Volkswagen Tiguan and Passat. Some people think that they just bought a Volkswagen or BMW logo, and it is better to buy a top-of-the-line car of a lower level with the money. Some people think that having a logo can show off. Which part do you want to be? The phoenix tail must be the majority! In short, the essential attribute of a car is still a commodity. You get what you pay for. If you want to buy a good car, save more money. Everything else is just a bubble.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.