Can the reinvented car Atomizer become the Apple of the third space?

With the rapid development of China's automobile market, people live in a third space besides their homes and other places for office, leisure or business. In the era of intelligent interconnection, cars have also changed from cold machines to smart cars equipped with on-board intelligent systems, thus changing people's lifestyles, just like mobile phones have transformed into smart phones. For this reason, major car companies have also started cooperation with Internet companies. As a new travel service company, Lingdong Zhixing has probably been targeted by some car companies.

The battle for smart connectivity in the third space

When it comes to the rise of smart connectivity, we first have to talk about smartphones. Back then, Apple overturned traditional buttons with a touch screen and opened a new entrance to mobile internet services with its unique iOS system. Since then, people’s requirements for mobile phones are no longer just to make calls and send text messages, but also to meet multiple functions such as surfing the Internet, online payment, and order reservation. Apple also relies on mobile phones as a carrier to meet the multi-faceted needs of users through iCloud and Apple accounts.

Nowadays, with the popularity of car networking, there is also a touch screen on the car center console, which has the trend of replacing some traditional buttons, and this large central control screen has given many Internet companies a stage to display their skills. Judging from the current series of actions of Lingdong Zhixing, it seems to be the same way. On the large central control screen in the car, the car life of the majority of car owners is enriched through the cloud and personal accounts. The services that can be provided by mobile phones can also be provided in the car, replacing the dilemma that passengers can only play with their mobile phones when they get in the car. Thus, a new mobile entry mode for smart cars is opened.

The new ecology of car life

Due to the complexity of automobile structure, the intelligent interconnection of automobiles is very different from that of mobile phones. Internet companies without industrial backgrounds find it difficult to assume the asset-heavy role of OEMs. The wisest choice is to become a supplier of intelligent interconnection to OEMs, which is mutually beneficial. However, Link Motion seems to think that there is another thing it can do: reinvent the car.

The first thing that Lingdong Zhixing needs to do is to customize vehicles based on its own intelligent car computing platform - Lingdong CarBrain and in-car service platform, so that the car can not only play the function of transportation, but also have the function of enriching the passengers' lives during travel, which can be achieved through in-car intelligent services. Lingdong Zhixing wants passengers to be able to play games, music, entertainment, shopping, office and other services through the large in-car central control screen or other digital services in the car, so as to improve the utilization rate of passengers' time in the car and turn the previously boring in-car space into a fun private intelligent space.

(Photo) Lingdong Zhixing is a mobile private smart space that integrates hardware, software and services

Judging from the roadshow in the United States, Lingdong Zhixing seems to plan to use travel as a market entry point. Under the Lingdong Zhixing's integrated hardware and software in-vehicle intelligent service experience, it will establish a new in-vehicle Internet service system and create a new ecosystem for car life.

Previously, Link Motion also revealed that its car brain will integrate blockchain. In fact, blockchain has a practical application in smart cars, which can achieve the highest quality account classification and management throughout the entire life cycle of the car (including manufacturing, sales and second-hand sales). In this way, when using the car, users can predict the amount of oil or electricity, and after charging or refueling, they can complete the transaction through online payment.

At the same time, through the monitoring of driving records by big data, the operation process of all drivers of the shared travel car can be completely restored throughout its life cycle, so that the company managers of shared cars can grasp the vehicle status anytime and anywhere, and repair the problem vehicles in time. Subsequent users can also have a full understanding of the vehicle before using it to avoid renting an accident car. In the second-hand car transaction, the second-hand car buyer can have a clear understanding of the vehicle, the seller can sell it at a suitable price, and the buyer can buy it with confidence. However, Lingdong Zhixing has not disclosed further about this.

In addition to Link Motion, there will be more and more in-car space service providers joining the market, and a market coexistence situation like Apple and Android will be formed in the future. However, Apple took the lead in occupying the market and achieved today. Now Link Motion, which has accumulated more than ten years of experience, can it become the Apple in the third space of cars?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.