The starting price of the Borgward BX3 is expected to be less than 100,000 yuan. Don't worry about whether it comes from Foton or Germany.

Since Borgward entered the Chinese market in 2016, it has always used its German origin as its signature. Some even say that the German giant should be BBBA. Indeed, Borgward was once a German car manufacturer and had some world-famous models, but later went bankrupt due to poor management. But now, Borgward has been resurrected again, but is the resurrected Borgward still the original Borgward? No, because it is just a Borgward shell, and the rest of the production links are controlled by Foton.

Of course, this has also caused a lot of disgust among consumers, who spent so much money on Borgward because of its German pedigree, but ended up with the same craftsmanship as their own brand. But now, we don’t have to worry about this anymore, Borgward’s new small SUV, the Borgward BX3, will be officially launched in 2018. Judging from the starting price of the Borgward BX5 of 123,800 yuan, the price of the Borgward BX3 is expected to drop below 100,000 yuan, so it’s not a bad deal to buy a small SUV from a domestic brand for 100,000 yuan.

What we can be sure of from the spy photos is that the new car adopts the Borgward family-style exterior design. The headlights use a single-lens design, which is sharp and vivid. The tail is rounded and full. The taillights are similar in shape to the headlights, echoing the front and back. The overall shape is very similar to the Borgward BX5.

The interior design is also the usual layout of Borgward, with the floating central control screen and the horizontally arranged air-conditioning vents below, which are all familiar. Around the shift lever, the new car has added multimedia control, cup holder, one-button start, electronic handbrake, automatic parking and other function buttons.

The new car may be equipped with a 1.4T turbocharged engine and provide manual and automatic transmission models for consumers to choose from. As a high-volume model, the Borgward BX3, which starts at RMB 100,000, should be priced at a reasonable level by some consumers. If it is also equipped with lifetime free maintenance, it will surely be even more popular.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.