Autohome Live Broadcast: Zhang Zhaozhong, the "Director" of the Beijing Auto Show, makes a surprise visit

Autohome Live Broadcast: Zhang Zhaozhong, the "Director" of the Beijing Auto Show, makes a surprise visit

The 2018 Beijing International Auto Show is worth seeing, with nearly 200 new cars to be unveiled. As the leading domestic automotive Internet platform, Autohome will launch an innovative live broadcast for all, covering the Beijing Auto Show in a three-dimensional and all-round manner. It is understood that Autohome has not only gathered automotive industry bigwigs, forum celebrities, super test drivers, and professional editing teams, but also young users as new forces in the automotive industry to log in to the forum live broadcast, and cross-industry bigwig "Juzhang" Zhang Zhaozhong leads the Autohome report team to interpret the latest automotive news of the Beijing Auto Show from multiple perspectives, bringing a comprehensive and diverse world of automotive information to automotive users across the country.

Real opinions from real car owners, veteran and junior drivers contribute sharp car reviews

As the car user group gets younger, young users such as those born in the 1990s and 2000s have gradually become the main force in car purchases. These new forces in the automotive industry have reached the age where they can get a driver's license and buy their favorite cars. They are also more willing to discuss car topics and express their views on cars. At this year's Beijing Auto Show, Autohome will welcome several young user anchors in the national live broadcast lineup. These young people who are native to the Internet will bring different views from professional car reviewers, and evaluate cars from the perspective of young people's senses, design, and preferences, allowing users to experience a different perspective on car trends.

At the same time, there are also a number of veteran drivers participating in the live broadcast of the Beijing Auto Show on the Autohome Forum. For example, more than 20 celebrities, moderators, super test drivers and other senior car enthusiasts from the Autohome Forum will conduct a comprehensive, professional and efficient report on the Beijing Auto Show through mobile live broadcast. They report on the auto show as real car users and car owners. Their reports can be more down-to-earth and analyze each new car from the perspective of actual car purchase and use. While watching the live broadcast, netizens can also participate in the interactive activity of answering questions on the live broadcast to win gifts. Watching the auto show at home is fun and affordable!

In addition to mobile live broadcasts, these veteran and young drivers will also share auto show details anytime and anywhere through the most popular content format - short videos, allowing users to easily get the latest information at the first time.

Professional celebrities team up to report on the Beijing Auto Show

As for the big names in the automotive industry, the Autohome Chejiahao platform will once again strike hard and successfully form a "Beijing Auto Show Chejiahao Reporting Team" composed of more than 45 platform high-quality content creation teams and more than 100 people in the automotive field to participate in the reporting, presenting users with diverse, interesting and informative auto show reports.

Chejiahao will provide users with Beijing Auto Show information through three innovative reporting methods. "VR Chejia Says" will have 10 car review pioneers use VR technology to present more than 20 popular SUV models to everyone, while explaining and bringing everyone a 360-degree panoramic car viewing experience. While allowing users to obtain car review information, they can also experience realistic visual feelings and take in the real cars on the booth. "See New Cars in Seconds" focuses on short video content, highly combining it with the content features of new car quick reviews and information broadcasts, and presenting 200 new cars in the form of new car quick reviews and information broadcasts, allowing users to get full "dry goods" in 60 seconds.

Regarding the view on the Internet that "I only respect the chief when it comes to live broadcast celebrities", Autohome's "Auto Show Intelligence Bureau" will fulfill the user's wishes and specially invite Chief Zhang Zhaozhong to lead the Beijing Auto Show celebrity live broadcast team to present users with a wonderful interpretation of the auto show. The "Auto Show Intelligence Bureau" auto show theme live broadcast will adopt a one-center, multi-point scattering overall layout, through a main venue + 5-way live connection + separate live broadcast room live broadcast structure, to show users the exclusive views of celebrities, 300 minutes of continuous live broadcast will surely make users enjoy it.

In addition, with the help of Autohome's strong professional editing and reporting team, users can easily get first-hand information even if they don't go to the auto show. It is also worth looking forward to that Autohome's AR online auto show will also be launched from April 25 to May 4, which will also allow users to visit the auto show "immersively" without leaving home. At the same time, Autohome's big data can provide valuable information such as user reputation and car model popularity of the Beijing Auto Show. In short, Autohome covers the 2018 Beijing International Auto Show in an all-round and three-dimensional manner, which can meet the various needs of users. Don't miss it.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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