Changhong's smart home application solutions are fully marketized to accelerate the pace of intelligent transformation

On June 7, the 2017 Asia Consumer Electronics Show opened in Shanghai. Emerging technologies and applications such as the Internet of Things, artificial intelligence, and smart homes once again led the innovation trend of this year's CES. Among them, Changhong became one of the most popular smart home service providers at this CES with its comprehensive market-oriented smart home application solutions.

It is understood that Changhong has built an open "Internet of Things + Internet" smart home ecosystem based on the UP Internet of Things operation support platform, with users as the center, through the IPP connection framework agreement. At present, Changhong has made breakthroughs in business areas such as intelligent control, security, big media, energy, and health, and has successfully achieved large-scale popularization of smart home application solutions among home users and corporate customers, bringing the relaxed and comfortable "CHiQ-Life" smart life form to thousands of households.

"Unlike many 'conceptual' solutions in the past, Changhong's smart home application solution has a clear business service model and business operation model, and has built a business model of collaborative cooperation between the upstream and downstream industrial chains of smart homes. Like home appliances, smart home application solutions can be sold on a large scale across the country, which will effectively promote the large-scale monetization of my country's Internet of Things industry." Industry analysts pointed out.

Smart home from practice to full marketization

The concepts of Internet of Things, artificial intelligence, smart home, etc. have been around for a long time and are an inevitable trend of future industrial transformation. More and more technology companies, Internet companies, and home appliance manufacturers are joining in. In recent years, Changhong has also increased its exploration in the field of emerging technologies. In 2013, Chairman Zhao Yong launched the "intelligent, networked, and collaborative" smart transformation strategy, and identified smart homes, smart communities, and smart cities as new growth points for Changhong's future industries.

In July 2015, Changhong released the "Smart Home Solution under Smart Community", which became a milestone for Changhong to enter the field of smart home applications. At the same time, domestic mainstream home appliance manufacturers also released their own smart home concepts and development strategies, actively exploring smart home solutions and business development models. Unlike other manufacturers, Changhong, while releasing the concept of smart home, also launched smart service businesses such as "Totoyi" smart health, "Goushihui" O2O community fresh food business, and "Jiashibang" O2O housekeeping value-added business, to practice and promote smart home application solutions.

"Based on the UP platform, we have entered into equipment operation, data operation and user operation, aiming to provide users with an easy and comfortable experience." Yang Dan, deputy chief engineer of Changhong Company, said that after a series of explorations and practices in smart home services, the five major business application directions of intelligent control, security, big media, energy and health have officially entered the stage of full marketization.

Li Jin, general manager of Changhong Holdings, believes that the marketization of smart home and business applications is the result of the company's intelligent strategic transformation, and is also the key to the company's promotion of data industrialization and the transformation from product operation to "product + service" user operation.

Five major directions of value innovation to implement smart home

When the user does the monthly household account, he opens his mobile phone to see the monthly water, electricity and gas expenses. He finds that his child has used the computer for too long this month, so the parents decide to guide the child to play the computer for an appropriate amount of time. He also finds that this month, due to the effective background automatic control of the smart socket, a lot of electricity has been saved. When the user is at home, the gas company suddenly visits him. It turns out that the gas company has found through the background alarm that the user's maintenance period has arrived, so it has arranged the nearest maintenance personnel to come for maintenance. The user learned from the chat with the maintenance personnel that they no longer need to go to the community to read the meter, as remote meter reading has been realized. Now they only need to perform regular maintenance. They lament that the development of technology has brought them a lot of convenience...

This is the application scenario brought by Changhong's "Energy Management" solution, which not only makes household electricity use safer, but also brings convenience, energy saving, improved user electricity usage habits and many other unimaginable interactive experiences.

According to Liu Dong, general manager of Changhong Software and Service Center, through the analysis of user behavior data of Changhong's smart terminals, o2o services, etc., a large number of new user needs and application scenarios to be met were discovered. In other words, data operations have generated new business application directions. At the same time, some of the original business application directions also have the need for optimization.

"After practicing many smart home solutions and application directions, we found that intelligent control, security, big media, energy, and health are the most needed and frequently used features for home users, and they have the conditions for full marketization," said Yang Jiapeng, product manager of Changhong Smart Home. Just like the current intelligent and networked home appliances and automobile products, although the product functions are increasing and becoming more and more dazzling, many functions are rarely used by users, and some even increase the difficulty of use for the elderly and children.

At the same time, smart home is a system service involving networks, devices and third-party service providers. Therefore, it is impossible for a single company to complete it all. It requires the coordination and support of the upstream and downstream industrial chains. Therefore, another sign of the full marketization of Changhong's smart home application solutions is the construction of market channels. At present, Changhong has built a three-dimensional channel of "operators + real estate developers + agents + online malls".

It is reported that in terms of operators, Changhong's smart home application solutions have covered the three major operators of China Mobile, China Telecom and China Unicom; in terms of real estate developers, Changhong cooperated with Zhejiang Jiayuan Property to promote the implementation and promotion of community real estate systems and products by introducing resources from the top 20 real estate companies in the country; in terms of agents, the first batch of agents have been introduced, and they are currently promoting the introduction of agents in Zhejiang, Sichuan, Chongqing, Anhui and other provinces and cities. In addition, there are purchase entrances for Changhong CHiQ TV Q5N, Q3R, etc. At the same time, starting from June 7, users can also purchase them in Changhong Mall.

Assisting transformation and building a closed loop of "Internet of Things" industry

"Smart home is not only a new form of life service, but also an important 'entrance' to the home Internet; it is not only an important direction for Changhong's Internet transformation, but also an important engine to promote the development of Changhong's terminal manufacturing industry, which is conducive to Changhong's construction of the 'Internet of Things + Internet' industrial ecology and closed loop." Analysts pointed out. The full marketization of Changhong's smart home application solutions not only opens up the application space of smart homes in my country and promotes the development of the Internet of Things industry, but will also further accelerate Changhong's transformation from the past product operation to the "product + service" user operation.

It is understood that Changhong's smart home application solutions are advancing in five major directions: intelligent control, security, big media, energy, and health. From a security perspective, it has successfully developed and produced the Godincat smart security kit. It has successfully interconnected home appliances such as TVs, refrigerators, and air conditioners, and can provide customized smart home solutions and product support. In the next three years, starting from the perspective of user experience, to meet user needs, it will focus on the iteration of security products and the research and development of smart products such as smart speakers, electronic cat eyes, smart door locks, and smart bracelets, so as to give full play to Changhong's industrial advantages in the fields of smart home appliances, consumer electronics, smart manufacturing, components, etc., and help Changhong's manufacturing industry transformation and upgrading.

Based on the self-developed IPP connection framework protocol, Changhong has realized the interconnection, interoperability, and content interaction between different household products, proposed smart home solutions and application directions under the smart community, and achieved full marketization. Luo Qingqi, an expert in the home appliance industry and senior director of Paler Consulting, said that Changhong's smart home application solutions have been at the forefront of the industry in terms of both strategic layout and application practice, and its pace of intelligent transformation has accelerated again.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.