Behind the Honor 9, which breaks through the limitations of aesthetics, is an ecological layout supported by 100 million fans
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Just as the mobile phone market was bustling with new phones in May, the new phone trend in June still shows no signs of receding. The information about Honor 9, which has been exposed many times before, finally had a definite conclusion on June 12. On this day, Honor launched a series of products including the flagship Honor 9 at a new product launch conference in Shanghai. Inheriting the aesthetic gene to create the Honor flagship The Honor series has always been well received for its pursuit of fashionable appearance design. The great success of Honor 8 when it was released last year also confirmed this. While winning continuous praise from the industry and consumers, it also won awards such as the best design and the most beautiful mobile phone selected by major media in 2016. Honor 9 still inherits this "aesthetic gene" and adopts a hyperbolic glass design, which greatly increases its appearance. It not only has three regular colors of Phantom Night Black, Amber Gold, and Charm Sea Blue, but also, as the spokesperson, Hu Ge introduced a new color Seagull Gray, which is what everyone calls "Grandma Gray". In terms of appearance and craftsmanship, last year's Honor 8 used a 15-layer process, which made it look quite textured. The Honor 9 added 3D curved aurora glass technology, using a streamer arc and a smooth transition between metal and glass. It is reported that this process is more complicated and has a lower yield rate. In terms of configuration, Honor 9 uses a 5.15-inch 1080P screen, supports DCI-P3 digital cinema display standard, 3200mAh battery, and runs EMUI 5.1 Android 7.0 system. It is equipped with the same Kirin 960 octa-core processor as Huawei P10, front fingerprint recognition, ceramic fingerprint key, and users can also set the Home key operation mode by themselves. The three versions are priced at 2,299 yuan for the 4GB RAM+64GB ROM version, 2,599 yuan for the 6GB RAM+64GB ROM version, and 2,999 yuan for the 6GB RAM+128GB ROM version. In terms of functions, as the inventor of parallel dual cameras and an innovator of dual camera experience, it leads the continuous upgrading of dual camera experience with zoom dual cameras, with 8-megapixel front camera, 20-megapixel black and white and 12-megapixel color lens combination at the rear, and both the front and rear cameras support portrait mode and low-light night shooting, with more accurate background blur, and can easily capture SLR-level effects that meet the standards of National Geographic magazine proofs. Honor 9 uses a high-fidelity Hi-Fi chip, which improves purity by 90%, fidelity by 60%, and left and right channel separation by more than 4 times. In addition to inviting Grammy Award-winning master Rainer Mailard to assist, Honor 9 audio has Huawei German Research Institute, Huawei Japanese Research Institute and 2012 Laboratory jointly adjust the histen sound effects, and this time cooperated with Monster to launch Honor Monster headphones, which also creates a better audio experience for the perfect presentation of 3D immersive Hi-Fi sound quality. Overall, Honor 9 is almost impeccable in terms of quality control and pursuit of innovation. Judging from the brand positioning of choosing Hu Ge as the spokesperson, the two are a perfect match. In addition to the connection between trends, fashion and youth, there are deeper reasons. Honor 9 demonstrates Honor's strategic ambition to continue to increase its popularity through celebrity popularity and deeply benchmark Honor in technology trend products. In fact, this is not only a combination and cooperation between a powerful superstar and the flagship of the year, but also means that the fully evolved Honor 9 will further consolidate its position as the flagship of smartphone aesthetics. Refusing to draw a line in the sand and building an "ecosystem" is far more important than a simple mobile phone . In fact, at this press conference, the new products that appeared on the same stage with the "beautiful and colorful" Honor 9 include Honor Band 3, Honor Body Fat Scale and Honor Sounding Elf. Compared with the Honor Band A1 and A2, the Honor Band 3 will be a higher-end device. It provides multiple protection elements, supports sleep monitoring and heart rate detection during lunch breaks, and will also support NFC bus and subway swiping, mobile APP recharge function, and can last for a day when the band is out of power, and the waterproof level will reach IP68 level true waterproof. There is no doubt that this bracelet is more suitable for fitness enthusiasts. As Honor's first body fat scale product, the Honor body fat scale can obtain up to 11 body data such as weight, fat rate, body age, etc. in one measurement, and simultaneously output professional body reports and health guidance. The Honor Sounding Elf, which can last for 5 days on a full charge, can also monitor TVOC, PM2.5, temperature and humidity in the environment in real time, and provide air optimization suggestions based on air quality, and intelligently manage air quality. There is a certain connection between these three products in daily life. Although this is the Honor 9 mobile phone launch conference, it seems that Honor is finding that gradually building its own "ecosystem" is far more important than simply building a mobile phone flagship. Whether it is a body fat scale, Honor bracelet or Skywalker, Honor's scope is no longer limited to the mobile phone market, but is gradually entering the lives of users.At the beginning of the press conference, Honor CEO Zhao Ming recalled: Honor has been established for three years. In these three years, it has attracted more than 100 million users to become their fans. According to third-party statistics, in the first quarter of 2017, Honor topped the Internet mobile phone market with sales of more than 10 million units. "Despite its remarkable achievements, Honor does not stop there. At present, the growth rate of smartphones is gradually slowing down, and Internet mobile phones are also entering the second half of the life-and-death battle. In the face of challenges, Honor has continued to evolve by accelerating in the three dimensions of innovation, products, and users, and has maintained a delicate balance between technological fashion products and big technology products with breakthrough technology and innovative design. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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