Why is the eighth season of The Big Bang Theory the first aesthetic drama?
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At the end of last year, a "foreign restriction order" on the management of the introduction and broadcasting of overseas dramas added new regulations. The new policy not only requires that all imported overseas dramas must undergo unified registration and review, but also limits the number of foreign film and television dramas that can be introduced. By then, industry insiders believe that Youku and Sohu Video, which have a large number of foreign dramas and focus on content, may be hit hard. However, since the "foreign drama restriction order" was officially implemented on April Fool's Day this year, Youku Tudou first obtained the quasi-broadcast serial number of the first approved Korean drama "Hyde, Jekyll & Me" on June 30, and then Sohu Video "got a license to work" on the eighth season of "The Big Bang Theory" on July 22. It can be seen that whether it is mainly Korean dramas or American dramas, video website companies under the "foreign drama restriction order" are continuing to introduce foreign dramas with the greatest ability and the fastest speed, so as to seek and develop a new balance point for the company. Strong return "The Big Bang Theory" lays the foundation of American drama culture for Sohu Video As a phenomenal representative work of American sitcoms, "The Big Bang Theory" is different from other American dramas. It not only has super high popularity in mainland China, but also has a strong fan base and a good reputation in the American domestic market. Since the first season was broadcast in 2007, the drama has won the title of "drama king" for eight consecutive years. As the first American TV series introduced to the Chinese mainland market and even Sohu Video after the "foreign restriction order", the popularity of "The Big Bang Theory" is obviously expected. In this regard, Sohu Video CEO Zhang Chaoyang said that based on the excellent content of the work itself and the accumulation of eight years of broadcast time, "The Big Bang Theory" currently has a very strong and stable fan base. With a total of eight seasons, the audience of "The Big Bang Theory" has radiated from the core audience group to the surrounding groups. The famous film critic Zhou Liming believes that although American TV series are prosperous, there are only two sitcoms that are really popular in the Chinese market: "Friends" and "The Big Bang Theory". "Obviously, the lifestyle reflected in Friends is attractive to us, while The Big Bang Theory has a relatively high threshold for content, and its first three seasons were not very popular even in the American market. As a slow-burning work, The Big Bang Theory has only truly become a phenomenal work since the fourth season." In addition, Zhou Liming said that although the issuance of the "foreign restriction order" has prevented Chinese audiences from watching the series faster, the narrative routine of The Big Bang Theory requires the audience to slowly become familiar with and understand it, which means that Chinese audiences and American audiences are actually on the same starting line. " Zhang Chaoyang: Excellent works are often born out of fierce competition. Although the relevant policies for the introduction of overseas film and television dramas into China are becoming more and more stringent, major video website companies are still enthusiastic about the introduction and broadcast of overseas dramas. First of all, the audience of overseas dramas is still expanding; at a time when the audience's demand for the quality of film and television series is constantly increasing, the content quality and production level of domestic TV dramas have not improved significantly, which has stimulated more and more audiences to turn to overseas drama content. Taking "The Big Bang Theory" as an example, Zhang Qi, the chief writer of Guokr.com, said that although the plot content of "The Big Bang Theory" involves some physical formulas and scientific knowledge, it does not rely on these academic theories to support the plot direction. Apart from these academic selling points, "The Big Bang Theory" is still a very pleasing TV series." Secondly, copyright competition has led to a continuous increase in copyright prices; with the competition for "exclusive" copyright sources, the purchase price of many American dramas has begun to rise from more than 10,000 US dollars per episode to an extremely high price of nearly 100,000 US dollars per episode. The competition in market prices also leads to the ownership of excellent works will eventually follow the rule of "the highest bidder wins", of course, and ultimately the true strength of the platform is tested. Zhang Chaoyang believes that compared with some high-quality foreign dramas, domestic TV dramas still have a lot to learn from foreign countries. While the foreign drama market has a bright future, video website companies still need to increase the purchase and introduction of high-quality foreign dramas.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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