WM Motor's new energy vehicles were cancelled due to battery problems, which not only overdrawn consumers' confidence in the industry
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A Mustang new energy vehicle caught fire while charging, which brought a cancellation storm to WM Motor. The reason why the fire in the city gate affected the fish in the pond is that the battery supplier of the spontaneously combusted Mustang is Gushen New Energy, which is also one of the battery suppliers of WM EX5. WM new energy vehicle, cancellation? There is no authoritative news about the specific cause of the spontaneous combustion of the Mustang new energy vehicle; it may be caused by the battery or improper charging method. Although it cannot be confirmed that it is a problem with Gushen battery, there are reports that WM Motor has been caught in a cancellation storm, with a product cancellation rate of up to 30%. In response, Shen Hui, the founder of WM Motor, responded: There is no cancellation rate of 0.3%. According to reporters, the news of the 30% cancellation rate is not based on data statistics, but from estimates on social platforms; and 30% refers to intended car owners and potential customers in several WM Motor groups. The media fueled the WM cancellation storm, but this collective panic was not caused by the media. The main body leading this storm was indeed WM Motor. After rumors that WM Motor encountered a large-scale cancellation storm due to the spontaneous combustion of Gushen TV. WM Motor responded that the relevant products were not delivered to C-end users. This response at least confirms one fact, that is, WM Motor did have inconsistent promises on batteries. It further exacerbated consumers' concerns-can't cars delivered to C-end use batteries that may have problems? Do B-end cars not need to consider safety issues? WM Motor's electric vehicles previously did not disclose information about batteries and cars, which has always left consumers with doubts. As soon as the news of the spontaneous combustion of the Mustang new energy vehicle came out, it caused collective panic. If WM Motor had disclosed the battery configuration information and the information of the battery supplier in a completely transparent manner before, the storm would not have spread so quickly. The premise for rumors to stop at the wise is that there are facts and truths, and the release of information that is concealed will not wait for the wise. At the launch conference, WM Motor claimed that the battery came from CATL and the engine power was 160kW. On May 16, the Announcement on Road Motor Vehicle Manufacturing Enterprises and Products (308th batch) issued by the Ministry of Industry and Information Technology showed that WM EX5 had applied for 5 versions, 2 versions used batteries from CATL, and the other 3 versions used batteries from Gushen Energy; at the same time, the announcement showed that the engine power of WM EX5 was 125kW. Some netizens asked on Weibo: "What kind of battery does the C-end EX5 use? Why not be honest with everyone?" Lu Bin, vice president of WM Motor, replied: "It's not time yet, we have our own rhythm." This is a really domineering answer. It is not surprising that the news of user cancellations has been reported. After all, when it comes to safety issues, consumers who pay for WM Motors also have their own rhythm. The importance of batteries to electric vehicles is self-evident, but WM Motor is unwilling to disclose such important information. What unspeakable secrets are hidden behind it? The wool comes from the dog, and the pig pays for it in the end? After the cancellation storm, WM Motor announced the specific information of its battery suppliers. The four suppliers are CATL, Gushen, Lishen and Suzhou Yuliang. When asked why different batteries are used, Shen Hui said: "Weima has always emphasized that users have more independent choices, and the manufacturing system is also built according to the requirements of C2M (customer to factory). Users can choose batteries with different mileages and different battery suppliers when placing orders." Because the price difference between Weima EX5 and EX5 Pro after subsidies is nearly 80,000 yuan, people began to wonder whether the former chose cheap batteries to reduce costs. If this is a real hammer, the consequences are chilling. Performance degradation is secondary, but safety issues cannot be taken lightly. If the battery quality causes a safety accident similar to spontaneous combustion, Weima is undoubtedly ignoring and trampling on the right to life of consumers. Weima's new energy vehicles are known as "price poison" in the industry. Unlike other Internet car manufacturers, Weima does not pursue high-end, but instead pursues cost-effectiveness, hoping to seize the market with price advantages. In fact, Weima does not make profits by selling cars, but pays more attention to the business in the automotive aftermarket. Lu Bin said: "As long as WM Motor does not lose money in the sale of electric vehicles, the company's main profit points in the future will be in charging, travel services, financial leasing and other businesses, similar to Xiaomi, which will achieve profit income by building an ecosystem." Imitating the profit model of Internet mobile phones, attracting consumers to buy with cost-effectiveness, and then making money through various services during the user's use of the product. This theory is commonly known as the wool comes from the dog, and the pig finally pays the bill. In the mobile phone industry, this theory is fine, and there will be companies like Xiaomi with a valuation of hundreds of billions of US dollars. However, is it appropriate to apply this theory rigidly in the new energy vehicle industry? While trying to reduce costs and pursue profits in the aftermarket, where is the safety of consumers' lives and property? Although Xiaomi mobile phones are known for their cost-effectiveness, their configuration is clear and traceable. Even so, in the past, some models of mobile phones often overheated due to the selection of some low-quality components, and won the title of "fever mobile phone" that is not worth remembering. A small mobile phone has only 3,000 parts, while a car has more than 30,000. Now that consumers have discovered the problem with the battery, will the remaining 29,000 parts also have problems? Giving consumers peace of mind and making them aware of their purchases is the most basic way of doing business. The new energy vehicle industry has just started, and it is time to establish industry values and stick to the bottom line. Don't let consumers feel hurt because of this little cost. It will not only hit a certain manufacturer, but the entire industry, and shake the confidence of consumers in the entire industry. That would be a big loss for a small gain. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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