The public welfare action that started as a director has achieved extraordinary results. NetQin Youth Summer Camp 2017

In our childhood memories, in addition to the burden of homework and limited opportunities to let go, what awaits us during the summer vacation is the colorful extracurricular activities. Although it is a hot summer, we can still find happiness in many public welfare group activities, cultivating extracurricular interests or accumulating professional knowledge. More importantly, it can make the whole summer vacation more meaningful.

Generally speaking, the so-called "summer extracurricular activities" that we are generally exposed to are almost all purely purposeful and lack motivation for the participants. In other words, the advantages and significance of the activities themselves are not highlighted through the goals of the activities, so naturally the sense of involvement of the participants is often unsatisfactory.

Use courses to stimulate interest and achieve substitution through goals

Echo, the initiator of the Life of Pi project, once said that children nowadays are exposed to more television and games, and their ability to receive information through audio-visual language has also increased, but few parents teach their children to convey information and express themselves in this way.

As echo said, guiding students to pay attention to and record the little things in life or the wonderful ideas in their minds, and then convey them through audio-visual language, will be a wonderful experience. In the 2017 NetQin Youth Summer Camp with the theme of "Be a Director, Do Public Welfare", the students learned to shoot and edit their own works by using iPAD. After several professional classes, the students not only learned how to use the technology products in their hands to put their wild ideas into video works, but also developed more creative potential in group communication and gained friendship.

Photo: Primary school students in the classroom

Under the guidance of a teaching team including He Xin, a top domestic storyboard designer who has participated in well-known works such as "The Great Wall", "Eternal Love", "Turandot" and "The Thousand Faces of Dunjia", students can go from understanding movies to experiencing the pre-, mid- and post-production workflow of professional film production. They will eventually understand that telling stories with images is not that unattainable. At the same time, they will also feel that film production also has designs and specifications.

Figure: Teacher He Xin explains the application of storyboards in movies

In terms of story creation and writing, the teachers of Young Pi focus on their own creative ideas, use divergent thinking to try creative stories, use the four dimensions of time, place, characters, and story to present, and then transform the text story into a visual presentation and draw storyboards for the short script. In this way, the theme of the course has been fully reflected in a classroom atmosphere with a strong sense of substitution and joy.

The public welfare part allows urban children to experience high-quality courses while interacting with rural children step by step by completing course goals, and finally completing a public welfare project. This process will undoubtedly make the students feel deeply touched. They will help others through their own efforts and make progress together with them, which perfectly interprets the meaning of public welfare linkage.

Director Course + Charity Challenge The meaning of the Young Pi course is more than extraordinary

In addition to teaching photography skills and editing, NetQin Youth Pie's courses have a more profound meaning, which is public welfare. Perhaps the students cannot understand how a four-day course can contribute to public welfare, but after three days of courses introducing the current learning status of rural students with scarce educational resources, the students help improve the situation of rural students by completing the daily tasks in the public welfare challenge cards issued, thus extending the creation of public welfare value through their own actions.

As the course progresses, in order to let the students experience the significance of public welfare, Teacher Juvenile Pie divides a donation into several small tasks that are easy to complete. From preparing books for donation, writing book reviews to communicate with rural students about reading experience, to recording videos for rural friends, making crowdfunding thank-you gifts, independently crowdfunding postage for sending books, personally selecting couriers and sending packages, etc., students are allowed to complete challenging tasks step by step while also fully experiencing the difficulties that public welfare activities have to face and overcome. Let the public welfare actions become an important opportunity for students to participate in NetQin Juvenile Pie courses. Without relying on parents, the crowdfunding process that is completed independently throughout the process cultivates students' independent and responsible abilities.

Photo: Primary school students collect postage

From a social perspective, it is never easy to do a good job in public welfare, especially from the perspective of a company like NetQin. The NetQin Young Pi project, which has been in operation for more than three years, has achieved good teaching results in schools in Yunnan, Guizhou, Hebei, Henan and other places, and has been highly recognized by the society. Whether from the perspective of corporate social responsibility or the ardent hope for future education, "insisting on science and technology to help students and carrying out public welfare to the end" has always been NetQin's practice. For social public welfare, especially in the field of children's education, NetQin has also always silently fulfilled its responsibilities as a corporate citizen. From this perspective, the significance of this course may have already surpassed the extraordinary.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.