Winning the championship for 43 consecutive months and occupying half of the industry, Haier's 80 billion+ big data creates smart homes

In the future, every family will become a "robot" that can meet all human needs. Haier, an international home appliance brand, is promoting the realization of this vision.

Under the advocacy of the "Made in China 2025" strategy, in the tide of "consumption upgrade", with the extension of the "peripheral nerves" of the Internet, the leap-forward evolution of mobile computing technology and the breakthrough of human-computer interaction technology, the realistic conditions for smart home are already complete. However, under the blue ocean outlet, there are not many companies participating, and the story of "smart home bringing a second spring to the home appliance industry" that we expected has not happened.

Ultimately, the reason behind this is the lack of an overall smart home industry ecosystem, the inaccurate control of user needs by smart home companies, and the huge deviation in the positioning of smart application scenarios for home appliances.

At present, this situation is expected to be broken. As a pillar of the world-renowned home appliance industry with a brand value of over 200 billion yuan, Haier has been working hard to build a comprehensive smart home ecological chain in recent years, and has implanted IoT genes in each product, based on the use scenarios of the general public, solving user pain points, and cultivating the soil for the growth of smart home appliances and the marketization of smart home appliances, breaking the ice for the smart home dilemma.

Haier's new products directly hit users' pain points by leveraging its multi-level sub-brand strategy

From the perspective of brand and product, Haier has launched Casarte for high-end quality people and Tongshuai sub-brand for fashionable young users, and released a series of intelligent air conditioners, refrigerators and washing machines that are popular with users. While focusing on solving user pain points, it has made many innovations for the intelligentization of home appliances and has been recognized by consumers. In particular, Haier's self-created "self-cleaning air conditioner" has received excellent feedback from the market.

According to the latest data provided by the National Information Center, the overall market share of smart air conditioners in China in the 2017 cold season was 21.85%, a year-on-year increase of 73.24%. Among them, Haier smart air conditioners ranked first in global sales of connected air conditioners and ranked first in the Chinese smart air conditioner industry for 43 consecutive months, and were far ahead of the second and third place, occupying half of the Chinese market.

On August 1, Haier entered the 2018 cold year and took a step further based on the "self-cleaning" technology. It launched a new air conditioner that realizes temperature and humidity regulation and air purification. It can purify the whole house in a quarter of an hour. It is a cross-era product aimed at the current situation of severe domestic air pollution and the high demand for air purification among users.

At the same time, Haier's high-end brand Casarte has realized the magical function of using sensors to supply air at different temperatures to different people, and launched the Tianxi air conditioner with "zoned air supply". It has solved the industry problem of different thermal sensations of multiple people in the same room with intelligent algorithms, and is leading the air-conditioning industry into an era of multi-temperature zones and exclusive air supply.

It should be said that the white goods industry, led by air conditioners, has experienced a long period of hardware homogeneity competition in the past, and marketing competition and price competition were the focus of manufacturers in the market environment at that time. But now, with the improvement of people's living standards, consumers' functional requirements for white goods products have also risen. In response to this situation, Haier's efforts in health, Internet of Things, high-end customization and other directions are obvious to all.

Haier promotes the development of smart home industry by launching smart life open platform

Due to product attributes, developers of Internet-enabled refrigerators and washing machines still face many difficulties. However, the intelligence of air conditioners has always attracted more attention from consumers and manufacturers, and is also the earliest device to start the trend of smart home appliances.

However, air conditioner manufacturers often just launch an app to treat intelligence, thinking that air conditioners can be connected to mobile phones or PCs through the Internet to achieve remote control, which is a physical network and smart home. However, in terms of user experience, the process of using a mobile phone to find an app is often worse than using the remote control directly, which is useless and violates the original intention of technology to make life more convenient.

There is a saying in the technology circle, "Good technology should be something that people can't feel". In addition to remote controls and mobile phones, Haier focuses on understanding user needs through numerous sensors and big data in its hands, reducing the need for manual input of commands by users. For example, Haier's "air-purification-in-one" air conditioner can activate the air purification function based on indoor pollutants, while Casarte Tianxi air conditioner can select the outlet temperature based on the user's body temperature.

In addition, it is worth mentioning that Haier has always been at the forefront of the industry in the construction of the smart home ecosystem. At the end of last year, Haier launched China's first smart life open platform U+ for smart homes, and released the first ecological operating system UHomeOS customized for smart homes in the era of the Internet of Things, providing a new "hardware + software + service" platform for the smart home industry, which is fragmented and has a fragmented experience. It also endorsed it with its three brands, Casarte, Haier, and Leader, which cover consumers at all levels, showing the charm of the platform and playing a great role in promoting the smart home industry to get on the right track.

Focusing on the U+ smart life open platform, Haier provides technical access points such as voice semantic understanding, image recognition, clothing recognition, and face recognition. By utilizing the deep learning technology of Haier U+ smart life brain and the 80 billion+ smart big data formed by Haier's long-term in-depth research on users, it has laid the foundation for smart homes supported by artificial intelligence technology.

Through the array of products released by Haier and the direction of smart home it advocates, we can feel Haier's deep understanding of the future smart home industry. In the future smart home vision planned by Haier, the living environment of human beings is clean, environmentally friendly, safe and comfortable with the support of smart home appliances. Relying on user big data and new interactive technologies, home appliances can understand and meet our needs based on voice or even images, under our intuitive instructions or even without instructions.

"The family becomes a robot in a broad sense." Thanks to the efforts of smart home appliance companies such as Haier, this is not far away from us. We can wait and see.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.