Kuaigou Taxi and Focus Media have reached a strategic partnership to jointly change urban travel and make life more convenient

On October 24, Kuaigou Taxi and Focus Media jointly held a strategic conference in Beijing with the theme of "Kuaigou Taxi, Different from Others". At the conference, Chen Xiaohua, founder of Kuaigou Taxi, and Jiang Nanchun, founder of Focus Media, delivered speeches respectively. They also announced that the two companies had officially become strategic partners.

Kuaigou Taxi was founded only four years ago. During these four years, it has developed very rapidly. It took only two years from the launch of freight in 2014 to the daily orders exceeding 200,000 in 2016. At present, Kuaigou Taxi's business has covered 6 countries and regions, and the number of users has surged to 8 million, making it a unicorn company in the industry.

In 2018, Kuaigou Taxi announced a financing of US$250 million. As early as August this year, Kuaigou Taxi underwent a strategic transformation and changed its brand name. After the strategic transformation, Kuaigou Taxi will be committed to solving problems such as urban travel and provide residents with a good freight and travel environment.

After the transformation, Kuaigou Taxi first proposed the concept of "four major visions", namely, making urban travel better, building China's largest new energy freight network, building urban freight transportation facilities, and solving more employment problems for the population. The formulation of the "four major visions" has enabled Kuaigou Taxi to achieve breakthroughs in many businesses, including a 260% increase in brand word searches, the number of APP downloads ranked in the top three, and the number of people covered by advertising exceeded 187 million. The strong performance has given Kuaigou Taxi a very bright future.

As the first company to pioneer innovative marketing in elevator media, Focus Media has excellent communication advantages and background. The combination of the two companies can reach a new height strategically, which will not only increase their respective exposure but also enhance each other's influence, thus killing two birds with one stone.

It is reported that the offline advertising coverage of the two companies has reached 11.56 billion people. This achievement is due to the characteristics of the two companies. Focus Media has always formed its own characteristics with high-channel and low-interference communication methods, while Kuaigou Taxi has won market recognition with high-frequency, high-efficiency and high-yield communication methods. Such a high coverage rate is the result of the integration of the two companies. According to the current situation, after reaching a strategic cooperation, the two companies will have stronger competitiveness in the industry and can create more value.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.