Musk revealed: He had planned to sell Tesla to Apple for $60 billion, but Cook rejected it

On December 22, Tesla CEO Elon Musk revealed on Twitter that he had previously planned to sell Tesla to Apple for $60 billion, but was rejected by Apple CEO Tim Cook.

According to Elon Musk, the reason why Tesla wanted to sell to Apple was because it was in the "darkest days of the Model 3 project". According to Tesla's product update rhythm, this should be around 2017. Some media broke the news that although Tesla Model 3 was about to be mass-produced, it was under great pressure due to cash flow, and "Tesla was only one month away from bankruptcy."

Although Apple rejected Tesla, it does not mean that Apple will not touch the new energy vehicle business. There were rumors on the Internet that Apple was planning to actively promote the "Titan Project" aimed at self-driving cars, but due to the complex industrial chain and high technical difficulty, Apple's "Titan Project" was shelved in 2019.

As the technological route of the automotive industry gradually became clear, Tesla finally survived the cold winter - its market value has increased more than 6 times in the past year, exceeding 600 billion US dollars. Correspondingly, after seeing the general trend of the transformation of the automotive industry, at the end of 2020, rumors about Apple's car manufacturing began to spread again. However, based on the current news, Apple's own new energy vehicles will not be available until 2024 at the earliest. On the one hand, Tesla has become the darling of capital, and on the other hand, its own cars are extremely difficult to produce. I wonder if Cook, who rejected Musk at this time, will be heartbroken.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.