Audi announces the "death date" of the internal combustion engine: all models will be electrified within 15-20 years

Recently, foreign media revealed that Audi is actively moving towards the general trend of new energy, and plans to sell only electric vehicles that do not use fossil fuels within 15-20 years. In other words, Audi has set a "death date" for its internal combustion engines.

Audi Executive Director Markus Duesmann said: "It is not contradictory for Audi's automotive products to be successful in both environmental protection and economy, and Audi will do better."

The reason why Audi radically announced that it will abandon the internal combustion engine in 15-20 years is probably closely related to the overall trend of automotive energy transformation.

It is understood that the United Kingdom, the Netherlands, Israel and other countries have announced that they will ban the sale of fuel vehicles in 2030. Norway has even more radically set this date at 2025. In fact, the Norwegian auto market is indeed moving towards this goal. Official data show that in 2020, the sales of pure electric vehicles in the Norwegian auto market reached 54%, surpassing fuel vehicles for the first time.

On the other hand, since the end of 2019, new car-making forces have also been highly sought after by investors in the secondary market. Take Tesla as an example, its market value has exceeded 800 billion US dollars, which is higher than the sum of the market values ​​of nine major car companies including Volkswagen, Toyota, and Nissan. This will in turn stimulate Audi to think about its own product strategy.

Unlike traditional automakers that are slowly transforming, Audi has already opened up a new space in the new energy vehicle market. Taking the Norwegian market mentioned above as an example, the sales of Audi e-tron surpassed the "hottest" Tesla Model 3 in the electric vehicle industry, becoming Norway's best-selling electric vehicle in 2020. As Audi's determination to transform becomes more and more resolute, it will gradually find a new "anchor point" in the next era of the automotive industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.