BMW CEO: As traditional car companies continue to enter the market, Tesla's advantages will no longer exist

Recently, BMW CEO Oliver Zipse said in an interview that although Tesla has been very popular in the new energy vehicle market in the past two years, as more and more traditional car companies continue to enter the market, Tesla's years of leading advantage will come to an end.

The reason why Oliver Zipp dared to publicly question Tesla may have something to do with the fact that traditional car manufacturers are spending money to regain their long-lost technological confidence in the new energy vehicle market.

Earlier, BMW Group Greater China President and CEO Jochen Goller revealed that BMW is expected to invest more than 30 billion euros in electrification transformation by 2025. From a product perspective, BMW is planning to add new energy versions to the X1, 5 Series and 7 Series, and will also launch a pure electric flagship model, the BMW iX.

Similar to BMW, Volkswagen also has great expectations for its own new energy vehicles. According to JATO Dynamics data, in 2020, Volkswagen ID.3 sold more than 54,000 units in the European market, which is almost the same as Tesla Model 3's more than 85,000 units. In this regard, Herbert Diess, CEO of Volkswagen Group, also publicly called out to Musk: "I'm here to win some of your market share, Musk." It is precisely because of the good gains at the market level that Volkswagen publicly stated that it expects Volkswagen's new energy vehicle sales to double in 2021, that is, to at least 750,000 units.

However, although traditional forces have enough confidence to call out Tesla, judging from the data, Tesla delivered nearly 500,000 electric vehicles in 2020, a result that is still out of reach for traditional forces. It is unknown whether the future trend of the new energy vehicle market will be as BMW CEO said, or whether it will still be dominated by Tesla.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.