When aircraft carrier-grade materials are used in cars, why has the 2018 Borgward BX7 become the quality benchmark in the SUV market?

For Borgward, a car brand with German roots that has been given new vitality by Chinese power, its current main SUV model, the BX7, is a milestone product for the brand's development.

Recently, with the launch of the 2018 Borgward BX7 and BX7 TS models, we also visited Borgward Automobile's Industry 4.0 smart factory in Beijing, and gained an in-depth understanding of the core product advantages of the Borgward brand, "worry-free when still and fearless when moving," from multiple dimensions from products to production and manufacturing.

12 years of super corrosion resistance and advanced vehicle manufacturing standards

Based on the price range of 169,800-242,800 yuan, the 2018 Borgward BX7 continues to conquer the domestic mid-to-high-end SUV market, and further improves its product value by upgrading more than ten products compared to the previous generation models, including a panoramic sunroof, B-Link smart interconnection system, electric driver's seat, reversing image and navigation as standard.

However, the improvement in product value of the 2018 Borgward BX7 and BX7 TS models is not limited to the external aspects that users can subjectively see and feel.

It is understood that the two new models launched this time use aircraft carrier-grade 1,500 MPa hot-formed steel in key positions of the body, combined with the corrosion-resistant double-sided electro-galvanized steel plates exclusive to luxury brands, ultimately achieving a sturdy body that exceeds the same level and a corrosion resistance time of up to 12 years.

At the same time, considering the increasingly thorny environmental problems in many large cities in China, the 2018 Borgward BX7 and BX7 TS are also committed to providing drivers and passengers with a vehicle cabin that always remains green and environmentally friendly.

Among them, the formaldehyde content of 0.02mg/m3 in the car is far lower than the national standard, and the B-Link intelligent interconnection system, which plays a 24-hour all-weather monitoring role, has also become a key link in using intelligent thinking to protect the in-car environment.

Maximum rear wheel torque of 3500Nm 4MAX intelligent full-time four-wheel drive system for extreme escape

In terms of driving experience, the 2018 Borgward BX7 and BX7 TS models continue to improve the SUV's handling experience with their 4 MAX intelligent full-time four-wheel drive system with an average response time of 120 milliseconds and up to 16 active electronic safety features.

Especially at this car model appreciation meeting, the Borgward BX7 TS also directly carried out a face-to-face, competitive "single-wheel escape" test drive comparison with four other competing models. In the scenario where the three wheels slipped as simulated by the pulley and the vehicle could only use one rear wheel to escape, the Borgward BX7 TS, equipped with a 4MAX intelligent full-time four-wheel drive system and an eLSD electronic limited slip differential, achieved a maximum rear wheel torque of up to 3500Nm, and its escape ability surpassed its competitors in the same class.

The Borgward BX7 TS, which has a matte paint exterior and is priced at RMB 276,800 to 326,800, is also the new generation of SUV "performance king" created by Borgward for performance car fans. In addition to the power parameters of 180kW maximum power and 340Nm maximum torque, it also comes from top European chassis tuning and product features such as run-flat tires as standard across the series, which also highlight the sporty orientation of the model from the inside.

The concept of "Industry 4.0" supports smart factories to showcase China's smart manufacturing

Of course, the 2018 Borgward BX7 and BX7 TS models’ creation of multiple superior qualities and strengths are inseparable from the close connection with the Borgward brand’s powerful manufacturing system.

Today, with the support of BGW's global strategy and the concept of "Industry 4.0", Borgward's Beijing factory has become the world's first smart factory with an eight-model intelligent production system. Through smart manufacturing construction, it has achieved maximum production efficiency at this stage between the automobile brand and the world's top suppliers. In the process of China's manufacturing moving towards China's intelligent manufacturing, the automobile industry can also stimulate new strength.

It is understood that the world's first flexible production line for 8 different models put into use by Borgward's Beijing factory can automatically switch the mode of the entire line in just 3 minutes. 222 sets of flexible NC robot positioning systems and 7 sets of centralized color supply systems can meet customers' vehicle customization needs in the shortest time and to the greatest extent.

It should not be overlooked that in terms of vehicle manufacturing precision, the parts accuracy error does not exceed 0.3 mm, there are more than 22,000 measurement points on the whole vehicle, and there are more than 5,000 body welding points, which still makes the Borgward Beijing factory ahead of the industry standards.

Combined with three internationally leading full-project inspection lines, 1,075 vehicle inspection items, 14 100% full-spectrum road tests and 360-degree rain inspection, the German high-quality automobile standards in the Borgward brand's genes have reason to continue in the new era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.