3 interactive skills for novices to avoid dull moments in live streaming, essential tips for live streaming

Live streaming selling means chatting with customers, but how and what to chat about is a science.

This live broadcast script is not a fixed and convenient speaking pattern that can be applied. On the contrary, the understanding of the script should be defined more on communication skills, that is, how to speak in a way that makes people feel happy. This is also a basic skill that the anchor should master.

1. Speak

Learn speaking skills.

Whenever a new employee joins, everyone takes a minute to introduce themselves. Some students don’t know what to say after they say their names. This is called speechless!

So how do you learn to speak?

◇ Practice more, be confident when standing in front of the camera, and try to use a higher tone to stimulate emotions;

◇ Watch more live broadcasts of good clothing brands and make some summary of the framework content;

◇ Do some object-oriented imagination and imagine that you are communicating with a friend.

2. Say consecutive words

How to diagnose whether your speech is continuous?

When many fashion people first start live streaming, they often say “Well…”, “Uh…”, “Then…”…

This is a manifestation of discontinuous speech. The reason for this situation is lack of vocabulary and lack of language logic.

So how do you speak consecutively?

◇ Increase vocabulary, especially adjectives and nouns;

◇ Try to use short and concise sentences, and speak at a slower speed to give the audience some time to react. Learn to extract the key points of the sentences;

◇ To exercise language logic skills, you can use "syllogism" to speak: reasons for recommendation, product advantages, and finally a conclusion that it can be purchased. With this logic, you can basically make a complete product introduction.

3. Say meaningful words continuously

In their interactions with fans, anchors discovered that some anchors always unconsciously repeat meaningless words.

For example, you say at the beginning, "Today I want to recommend a super fashionable piece of clothing to everyone," and then you say, "I am here to recommend fashionable clothes to everyone."

So how can we speak in a meaningful way that will make the audience want to stay away from it?

◇ You can prepare a few common questions in advance, such as "Pilling of sweaters", "Summer is coming, how to choose the right one for me"

Floral skirt" and so on, and then answer and introduce them one by one. This can not only gradually dispel the audience's doubts, but also complete the introduction of the product without repetition.

◇ You can also use the “syllogism” method mentioned above. In terms of cause and effect, this will allow the audience to follow your logic and avoid a lot of meaningless words.

Finally, here are three tips for new anchors:

1. Don’t rely too much on interaction with your audience. Without a certain ability to control the situation, you will only be led further and further astray by the audience.

2. Speak in a colloquial manner. Otherwise it will easily give people a feeling of endorsement.

3. Use delicate facial expressions and movements, but don’t be too exaggerated, unless it is a specific character setting. Otherwise the audience will easily feel disgusted.

In fact, only by constantly improving and cultivating your emotional intelligence can you make live streaming easier and be able to handle it with ease without any words.

For new anchors, there is no so-called fixed script template, no shortcuts to communication and attracting fans, but more importantly, everyone has to

Take the initiative to learn how to communicate, and bring a better and more pleasant audio-visual experience to the audience in the live broadcast room. Let everyone see your sincerity and dedication, and those who like you will naturally stay.

Author: Cat Brother

Source: Guoren Cat Brother