The 2024 Feifan R7 has been greatly reduced in price. Who will be the next brand to rush into the market?

SAIC Feifan, whose annual sales volume is only a fraction of BYD's, decisively cut its price before the New Year, and the "drop" of tens of thousands of yuan is not small. In the words of the dealers themselves, they are more looking forward to this big price cut than users.

Facts speak louder than words.

If the previous Feifan was too high-brow for the masses, the 189,900-yuan Feifan is a hot commodity. A dealer told 91che that the store sold more than 40 cars the day after the price cut. Before that, it is no exaggeration to say that most of the time, there were more store employees than customers.

The "volume" in China's new energy vehicle market is no longer news. As Liu Chen, general manager of Feifan Automobile User Development Center, said, "volume" is an external environment that is diverse and changeable, and it is also a time for a brand to demonstrate its own stability.

How to understand this sentence? In fact, just look at the home appliance market and you will know that in the face of China's strong manufacturing capabilities, all industrial products will go through an inevitable process from disenchantment to survival.

Once upon a time, you still needed to buy a 32-inch color TV with a coupon, but when it came to a 55-inch color TV, the market was already 1,999 yuan with a rice cooker included. Behind the ups and downs of countless color TV brands is the ironclad reality that our country accounts for half of the world's color TV production and sales.

Rather than saying that this is a volume, it is better to say that this is the first time since human industrialization that material production has been extremely abundant.

Cars are also industrial products. When the supply was less than the demand in the past, cars were a symbol of status. Now that they are extremely abundant, they are more of a durable consumer product. Therefore, we no longer believe in brands, no longer pay for cognitive differences, and we will not indulge in the so-called "car culture" woven by others and be complacent.

Like mobile phones, cars have no culture either, they are all traces of the continuous upgrading of industrial civilization. In this context, when Feifan, which once had strong prices, also began to slash prices, the next question that is about to arise is - who will be the next, who will have enough ability to survive to the next round, and who will have the patience to grab the market bit by bit in the future market?

In China, it will soon be no longer news that if you buy a car for a small amount of money, the store will also give you a rice cooker.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.