As emerging enterprises are rising and home appliances are becoming smarter, traditional home appliance brands are in urgent need of changing their product development ideas. As a long-established leading enterprise in China's home appliance industry, Changhong has been particularly striving for breakthroughs in 2014 when the smart home industry is becoming increasingly hot. It has launched the "ChiQ" brand strategy to fully deploy smart home. As a distinctive 40-inch 4K smart TV, Changhong CHiQ "ChiQ" TV 40Q1N, with a price of less than 4,000 yuan, can attract the attention of more young TV consumer groups. Fashionable appearance and powerful expansion capabilities Since Changhong CHiQ "ChiQ" TV 40Q1N is aimed at the new generation of consumers, it is naturally more youthful in appearance design. The color tone of the whole machine adopts the "panda color" with black front and white back, which is common in current smart phone products. This design is still relatively rare in the field of TV. The overall exterior of the fuselage is made of plastic material for price positioning, but fortunately, the paint surface treatment is still relatively sophisticated, and the appearance does not reduce the visual perception. Nowadays, large-screen electronic products all emphasize "ultra-thin narrow frames", and this concept is also continued in Changhong CHiQ "Qike" TV 40Q1N. The screen frame of a 40-inch TV is less than a finger's width, and the thickness of the body is also very well controlled, giving people a compact and slim feeling. There is a metal-textured decorative strip below the screen as an embellishment, and the TV logo is designed in the protruding part in the middle, but the logo is not "Changhong" but "CHiQ", which shows Changhong's determination to strengthen the CHiQ smart home brand. It is worth mentioning that when the remote control is used to operate the TV, the transparent "CHiQ" logo will respond and flash to remind the user whether the operation is effective. As an important part of the appearance of the flat-screen TV, the base of Changhong CHiQ "Qike" TV 40Q1N is also very novel in design. The base bracket extending to the rear of the TV connects the main body of the TV with the semi-circular base, giving people a "floating" sense of technology in terms of visual perception. The back of the machine body is the hidden part of the TV product, and it is also a platform for providing TV expansion interfaces. In this regard, the configuration of Changhong CHiQ "Qike" TV 40Q1N is very rich. The expansion interfaces of the machine are mainly distributed on the right side of the back of the machine body, including two USB2.0, one USB3.0, three HDMI, a series of traditional video interfaces including VGA, and card readers that are not common on TV. It can be said that even if you are a digital enthusiast who loves to tinker with electronic products, the interface settings of Changhong CHiQ "Qike" TV 40Q1N can meet almost all of your needs and maximize the advantages of 4K display. The physical buttons of the machine are distributed on the left side of the back of the machine body, and the speaker opening is arranged on the top of the back. This layout, combined with the DTS sound effect of the TV, can provide viewers with an excellent auditory experience. There is also a separate USB interface on the top of the machine for connecting external devices such as cameras. Stable software and hardware combination brings excellent experience. As a 4K resolution display-level device, Changhong CHiQ TV 40Q1N is particularly eye-catching. The 40-inch 3840×2160 resolution brings 110PPI of fineness, which is quite high for TV products. However, it is a bit regrettable that although the "Projection Times Network" described this product as a "borderless hard screen" during the evaluation at the beginning of the year, it was found after actual testing that the screen is still a soft screen that will produce "water ripples" when the surface is pressed. However, considering that this product can enjoy 4K picture quality at a low price and the different positioning of TVs and terminal products such as smart phones, this is completely acceptable to most consumers. As a smart TV product, data at the chip and operating system levels are naturally also closely watched by consumers. The processor chip model used by Changhong CHiQ TV 40Q1N is MT5399. The dual-core A9 architecture CPU plus the SGX543 graphics processor can bring excellent data processing capabilities to the TV. In addition, the identifiable running memory of about 1.5G can fully meet the hardware requirements of the smart TV system developed based on the Android platform. The system of Changhong CHiQ TV 40Q1N is deeply customized based on Android 4.2.2. The main interface adopts a horizontal layout consistent with the current mainstream products, and the response is fast and not stuck. What is more humane is that from any interface to the top layer, you can call out the shortcut menu containing "weather, network, message, USB flash drive", which is more convenient to use. In the "Internet" interface of the first screen, the icons of some mainstream websites are displayed in a Win8 Metro style. After opening the built-in visual browser of the TV, the website classification is also a large square icon. For a product like TV that is a certain distance from the user, this design is very intuitive and easy to understand. In addition, the browser will give priority to opening the WAP version of the web page to ensure efficient Internet access speed. Under the "Application" menu, some commonly used programs will be displayed in the first level first, and there is a special category in the lower left corner of the screen for updating and uninstalling programs. The App Store that comes with the TV is similar to other smart TV products, but the system supports direct installation of third-party APK files, which greatly enhances the playability of the device. The four sections in the middle of the system interface are "TV" and some online video services provided by some website portals. Like other smart TV products, even if connected to the Internet, the "TV" section only provides information previews of TV channels, and live program services still need to be opened to TV operators. The "Media" interface allows users to quickly read classified files in storage devices. For some items that the system can recognize, the TV's built-in file manager will also preview them in thumbnail form to facilitate users to find information. In terms of video playback, from 720P to 4K, the TV's own decoder still has a good degree of support for video. As far as the MKV, MP4 and other formats of general home movies are concerned, direct playback is not a problem at all. Games are always a topic that users love to talk about on smart TVs. Changhong CHiQ TV 40Q1N does not follow the usual practice of "transplanting mobile phones to TVs" for general products, but focuses on somatosensory games that are more suitable for home environments. Changhong CHiQ TV 40Q1N is pre-installed with three somatosensory games, including the well-known "Sports Plus". The operation method is not limited. The somatosensory remote control that comes standard with the TV, smartphones with the corresponding App installed, or somatosensory handles can control the game, eliminating the trouble of other smart TV products requiring users to purchase game peripherals twice. In general, using Changhong CHiQ TV 40Q1N to experience somatosensory games responds quickly and runs smoothly, and the display effect of up to 4K level also makes the game screen even better. "Qi Ke TV" App plays out big features . It is no longer a new thing today that smart TVs can interact with other digital devices such as smartphones. Changhong CHiQ TV 40Q1N also supports multi-screen interaction methods such as Miracast. The design of the remote control is also simpler than that of traditional TVs. It adds some necessary cases of the Android system and enlarges the direction keys to a more important position. Using mobile apps to make smartphones a remote control for TVs is something that most TV manufacturers are doing. But how can this app be made both practical and distinctive? It can be said that Changhong CHiQ "Qike" TV 40Q1N is representative in this regard. "Qike TV" is the name of the mobile app of Changhong CHiQ "Qike" TV. After opening the app, the design of various video classification options is the mainstream style. However, in the remote control operation interface, "Qike TV" does not use a full-screen layout like other products, but arranges the virtual keys of the remote control in the lower half of the mobile phone screen, which is more convenient for finger contact. What is even more valuable is that the mouse mode is also added to the App. After turning it on, the mobile phone is equivalent to a touchpad similar to a laptop computer, and a red cursor will also be displayed on the TV. When browsing the web and in some third-party applications designed for touch operation, it can effectively enhance the ease of operation for users. Finally, the most noteworthy thing is the "Take and Watch" function in "Qike TV". When it is turned on, the content of the TV screen connected to the mobile phone will be copied to the mobile phone screen in the form of mapping, and you can also perform touch operations directly on the mobile phone. After experiencing this function, I finally feel that the problem of text input on smart TVs that has always been unsolvable is finally solved. In summary , whether it is the compact 40-inch body, the ultra-clear picture quality of 4K resolution 110PPI, the price of less than 4,000 yuan, or the excellent experience brought by the high-quality creativity of the mobile app. Changhong CHiQ TV 40Q1N is a product with many highlights and remarkable performance. In the complex market of smart TV products, we will also look forward to more unique products targeting young consumer groups, providing more impetus for the entire smart home industry to move forward. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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