Tmall Magic Box 2nd Generation 1S Review: A Smart TV Box That Adds Color to Your Life
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Faced with the current booming smart TV industry, many Internet manufacturers outside the TV industry have also launched smart TV box products, taking the first step into the smart TV industry. Among these brands, the "Tmall Magic Box" product launched by the Ali TV Division, which was born as an online shopping platform, is unique. Recently, the second generation of Tmall Magic Box - Tmall Magic Box 1S will also be launched to meet consumers. What are the characteristics of this product, which is said to be jointly created by Ali and the famous Foxconn iPhone team? What kind of fresh elements will it bring to the current TV box market with complicated products? For a time, it became the subject of heated discussion in the entire smart TV industry. Magic Box Unboxing: More like a work of art The packaging of Tmall Magic Box 1S is very simple. The packaging box, which is close to a cube, uses the original color of paper. The front and side of the packaging box are marked with cartoon-style thin fonts to indicate the logo of the magic box, Tmall and the system "YunOS" it uses. A fresh and fashionable style also conforms to Tmall's user group positioning. The interior of the box adopts a three-layer design. When you open the outer shell upwards, the first thing you see is the "Nice to see U" welcome card covering the top of the product. The main character, Tmall Magic Box 1S, is embedded in the paper packaging, just like many electronic products now. The middle layer of the box is a silver remote control placed diagonally, which is different from the bright colors of most products and gives people a refreshing feeling. Further down is the storage location for random wires and power supplies. The host, remote control, an HDMI high-definition video cable and a power supply component with a USB interface, the packaging content of Tmall Magic Box 1S can fully enable users to "buy and use it", and the quite compact and orderly internal layout combined with the youthful style of the product also makes the unboxing of Tmall Magic Box 1S more like unpacking a delicate work of art. The unique design style becomes more refined . Tmall Magic Box 1S continues the cartoon style of Tmall Magic Box, integrating the design language of cat face into the product with the red and black color scheme, making the product visually very different from other products that are either conservative or low-key. The size of the machine is comparable to that of two ordinary smartphones, and the thickness is similar to that of a general TV box. The side adopts a two-layer design, and the concave center seam is quite smooth and neat, which adds points to the design of the whole machine. In the processing of the machine shell material, Tmall Magic Box 1S also appears to be particularly attentive. Among them, the red part of the machine adopts a skin-like coating, and the rest of the black part is high-gloss. Even in the invisible parts such as the back and bottom of the machine, this standard is still maintained. It can be said that even if you don’t watch TV, Tmall Magic Box 1S can be used as a small handicraft on the living room desktop to embellish the home environment. There are four interfaces on the back of the machine, namely USB, HDMI, network cable and power supply. Such a compact size still does not castrate the standard USB interface, which can be said to be quite user-friendly. In the design of the remote control, Tmall Magic Box 1S is also unique. First of all, the silver appearance is obviously different from the usual black remote control, and the remote control is no longer a standard "straight plate", and the inward curvature is more suitable for palm holding. The power supply of the machine also uses a common USB interface. Imagine that it would not be a big problem if it was powered by a traditional mobile phone charger, which further enhances the convenience of the device. Rich video resources, TV online shopping is a highlight. The TV used in this test is Changhong's latest CHiQ "Qike" TV 40Q1N. At the system content level, Tmall Magic Box 1S uses the Alibaba Cloud TV operating system developed based on Linux. The system interface is a mainstream horizontal layout, and it can support up to 1080P display clarity. After connecting to the Internet, the system can detect the network speed. Although there are many smart TV devices that can detect the network environment, Tmall Magic Box 1S can further predict the video stream that the network can provide to users, making it easier for users to choose. Including the "Recommendation" page on the first screen, the first two sections of the system are Internet video content. Tmall chose to cooperate with Wasu TV, which has excellent performance in the quantity and quality of video resources. Unlike the general classification of smart TV systems, including Sony and Warner in the film industry and TVB that produces TV series, Tmall Magic Box 1S also classified and planned these film manufacturers and placed them in a major position. This move is bound to be more in line with the needs of professional movie-watching users. According to different network environments, the movies are divided into three levels: smooth, clear, and high-definition. When playing online movies, users can locate the movie playback progress at intervals of 10 minutes for easy viewing. At the same time, Tmall Magic Box 1S also has a 3D area and a Dolby area. The left and right 3D modes can better adapt to more TV devices, and movies that support Dolby sound effects can naturally bring users a better experience with the cooperation of qualified audio equipment. Also benefiting from the cooperation with Wasu, the TV live broadcast function of Tmall Magic Box 1S can be played after the machine is connected to the Internet. The selection of channels and programs is not much different from the operation of our common digital TV set-top boxes. It is not a problem to watch TV live programs directly through the magic box. As a TV box produced by Tmall, it is natural to integrate online shopping functions. Tmall has chosen two directions to combine TV with Internet shopping. The first is to make online shopping TV-based. For example, in conjunction with the popular TV program "A Bite of China", the "food synchronization hot sale" in Tmall Magic Box 1S, with food products of different prices ranging from 7.9 yuan to 299 yuan, allows you to "synchronously" buy the food on the screen. The second is to integrate basic consumption channels in life. In addition to traditional projects such as "Juhuasuan" that are often seen on computers, Tmall Magic Box 1S also puts "paying phone bills" and "paying water and electricity bills" on the TV screen. With the massive "Alipay" platform of users, it will naturally add convenience to life. Therefore, combining the content resources of Wasu TV and the platform advantages of Tmall in Internet shopping, Tmall Magic Box 1S can be said to have combined the strengths of both, and once again expanded the content range of smart TVs. The software has a new education section, and the hardware is at the mainstream level . In terms of software, it is worth mentioning that Tmall Magic Box 1S has opened up a separate "Education" section, which is rarely seen in other smart TV products. It also reflects the importance of the product to audiences of all ages on TV. In terms of the application expansion of smart TV products that users are generally concerned about, Tmall Magic Box 1S comes with an application store and a game lobby as the main source of third-party games and applications. The system also supports direct installation of APK files through external storage devices, which once again enhances the playability of the device. In terms of the layout of the application interface, the system is displayed in the form of large icons. Combined with the fact that TV products are generally a distance away from the user, such a design will undoubtedly make it more convenient for users to choose and operate. In terms of hardware parameters, Tmall Magic Box 1S uses a 1.5Ghz dual-core A9 architecture processor with a hardware combination of 1G running memory to ensure the stable and smooth operation of the system. The processor comes from Amlogic Semiconductor, which is known for its video decoding capabilities. Actual tests have also proved that its performance is sufficient to face various formats of high-definition videos, fully meeting the viewing needs of users. In addition, the machine's built-in 8G storage space has a usable margin of about 5G after the first boot, which is quite sufficient for general users to cache some video data online. Two major operation methods build a new TV game platform. Smart TVs and smart TV boxes can play games, which is no longer a new thing, but the poorly optimized game screen and the need to purchase external devices for some games are what users have always been afraid of TV games. The reason why the experience of Tmall Magic Box 1S focuses on games is that users can really enjoy games directly through smart TV devices. Tmall Magic Box 1S's game resources are divided into two categories: One is the casual games that can be directly installed through the "Game Hall" and can be directly controlled by the TV remote control, such as "Flappy Bird" and "2048", which are very popular on smart terminals now, can adapt to the large screen display of the TV and run perfectly. The second is the game that needs to be assisted by the mobile terminal App "Ali TV". It is worth mentioning here that the client "Ali TV" can not only provide multi-screen interactive functions, making the smartphone a remote control of the TV, but also provides two game controller modes, "racing" and "game handle", which is a game peripheral that transforms the smartphone into a smart TV. In the "racing" mode, users can use the gravity sensing function of the smartphone to experience racing games on the big screen of the smart TV in the same way as mobile smart devices. In the "handle" mode, the TV provides a "simulator" game category in the game category. A virtual keyboard similar to the layout of the game handle will appear on the mobile phone screen, and the TV cloud also provides more than 30 classic console games for users to choose from, which greatly increases the playability. It can be said that while increasing the content, the operability and applicability of TV games have been improved. Tmall Magic Box 1S is enough to pull modern people who are accustomed to small-screen mobile phone games back to the big screen. Tmall Magic Box 1S: The best choice for young smart TV users. Online shopping represented by Tmall is an Internet business that has been developed by the younger generation, and Tmall Magic Box also closely follows the young smart TV user group in all aspects. Whether it is the simple and fresh packaging style, exquisite appearance design, or the layout of home TV life consumption networking, or the significant improvement and optimization of the smart TV game experience, they all strongly meet the purchasing tastes and usage habits of young consumer groups. After the accumulation of the first generation of Tmall Magic Box products, today's Tmall Magic Box 1S has become more perfect. If young users want to make their large-screen TVs smart, Tmall Magic Box 1S will naturally become the best choice. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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